The president’s interview on “Between Two Ferns,” an online parody of celebrity interview shows, is an attempt to get young people to sign up for health insurance on the government’s website.
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On MSNBC’s “Morning Joe,” Mayor Bill de Blasio faced pointed questions about his stance on New York charter schools and conceded that his public-relations efforts had to improve.
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Medium, which will introduce a mobile app next week, is an effort by a founder of Twitter and Blogger to strike a balance between the old world, where professional editors were gatekeepers, and the new one, where anyone can post anything online.
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Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
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Mercedes-Benz
So that nothing happens – even when the unthinkable happens. The Pre-Safe Brake, an innovation from Mercedes-Benz Intelligent Drive.
Advertising Agency:Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers:Tobias Grimm, Jens Pfau
Creative Directors:Hans-Peter Sporer, Heiko Notter
Art Directors:Thimon Machatzke, Hans-Peter Sporer
Copywriters:Heiko Notter, Simon Urban
Photographer:Ralph Baiker
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Audi
Advertising Agency:thjnk, Hamburg, Germany
Creative Directors:Armin Jochum, Gerrit Zinke
Art Director:Bastian Adam
Copywriters:Andrea Mittman, Julia Böning, Michel Foertsch
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AWARD
Prepare yourself for the real world of advertising. AWARD School enrolments at awardonline.com
For the past 30years, AWARD School has been the benchmark for creative advertising courses in Australia. Past students include David Droga and Matt Eastwood, and it has a longstanding reputation for preparing students to enter the advertising industry. To promote enrolments for 2014, we prepared students by giving them a taste of what they can expect when they start work in the industry. We sourced headlines from real comments on advertising blog sites to prepare students for the realities of the advertising industry.
Advertising Agency:Saatchi & Saatchi, Sydney, Australia
Executive Creative Director:Damon Stapleton
Art Director:Jade Manning
Copywriter:Joe Hawkins
Designers:Jade Manning, Pierre-Antoine Gilles, Tod Duke-Yonge
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Osem
Advertising Agency:Gitam BBDO, Tel Aviv
Executive Creative Director:Shani Gershi
Creative Directors:Sagi Blumberg, Aharale Kidron
Art Director:Hagai Shechter
Copywriter:Ronni Azulay
Executive Account Manager:Elika Merhavi
Account Manager:Yonatan Regev
Account Executive:Sara Avraham
Illustrator:Alex Melik-Adamov
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Digiface
Advertising Agency:Dupla Communication, Vitória, Brazil
Creative Director:Bruno Hilel
Art Director:Bruno Hilel
Copywriter:Ricardo Rocha
Planner:Amanda Paes
Image Processing:Thiago Christo
3d:Thiago Christo
The online news venture backed by the technology billionaire Pierre M. Omidyar is adding John Cook, the editor of Gawker, to its growing stable of established journalists.
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Each year it seems increasingly more people decide to ‘make money’ online and perhaps due to the worsening economy. So it is totally understandable that affiliate marketing would be so attractive. This is no surprise at all because of the nature of what it takes to start doing affiliate marketing – almost nothing. There is certainly no product creation required which is perfect for beginners. However, very soon afterward reality settles in, and the brand new IM marketer realizes how much is required with being a successful online marketer. The smartest thing any new person can do is become informed as much as they can be about many aspects of online marketing. Unless almost everything is outsourced, then there just is no other means around it.
There are countless things that will influence your achievements with affiliate marketing and advertising, but we feel the capability to perform effective market research has to rank up there, highly. This is similar to choosing a great product to market. It is an undeniable fact that affiliate product selection absolutely will determine your future in IM. You need to decide on whether or not it’s a physical or digital product. Both of those types of products sell well on the net, depending on what it is, and it is possible to make money using either one.
Product choice can also be called niche market selection, also. That is sensible because all products/services are sold to people who make up a particular market portion. So you have to look at the complete picture when you are considering a product. Merely a few important points need to do with whether or not that market has money and also uses it. You can discover markets that do not typically have disposable income, or much of it. Then you can find some people that do spend but not in significant amounts. It is quite possible that these people just tend not to spend anything in your area, despite the fact that they will in others.
Then, very notably, do you have any idea about how you will promote your offers? People are creatures of habit, and that’s why many will remain with what they are familiar with. Actually, no person can adequately tell you what is essentially the most ideal strategy for you. So do keep that in mind because it really is a question you will need to resolve at some point.
You will never get anywhere significant if you aren’t totally dedicated to what you are doing. You will be surprised at the laid back attitudes a lot of people have. So just step back and understand that you have the potential to make a lot of money, and that should help you become more serious. Working hard with committment are necessary regardless of what kind of online business you do.
Peter Lanza, whose son Adam committed the mass shooting at Sandy Hook Elementary School in Newtown, Conn., spoke about his son’s mental health in an article in The New Yorker.
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Diz a sabedoria popular que a beleza está nos olhos de quem vê, mas também pode estar na forma como protegemos aqueles que amamos, na oportunidade de recomeçar, sentir-se jovem novamente ou ainda nos momentos em que ficamos sem palavras. Todos estes elementos fazem parte de Beauty for All, um manifesto em forma de filme lançado pela L’Oréal.
Com direção de Peter Lindbergh, a marca de cosméticos defende não só que a beleza é para todos, mas também que ela tem o poder de transformar nossas vidas.
Por mais batido que seja o discurso, o filme tem uma execução impecável, com belezas singulares. Tudo ao som da belíssima Nuvole Bianche, de Ludovico Einaudi. Para quem quiser, há legendas em português.
Post originalmente publicado no Brainstorm #9
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Sean Combs, the hip-hop mogul now known as Diddy, has bid about $200 million for the Fuse cable-TV channel, said three people with knowledge of the situation.
Mr. Combs rose to fame as rapper Puff Daddy and has since founded fashion, liquor and media businesses, including the cable-music channel Revolt TV. He would convert Fuse, owned by New York-based Madison Square Garden Co., into Revolt TV, which has backing from Comcast Corp., said the people, who requested anonymity because the talks are private. Mr. Combs is one of several Fuse bidders, one of the people said.
With the purchase, Revolt TV would gain wider distribution and higher subscriber fees, one person said. Fuse is available in about 74 million homes through pay-TV systems including DirecTV, Dish Network and Cablevision Systems, compared with Revolt TV, which reaches about 22.8 million homes and is carried by Comcast and Time Warner Cable.
Depois de muita espera e beta testes, o elogiado “Titanfall” será lançado amanhã para Xbox One e PC.
O comercial criado para promover a produção da Respawn Entertainment mostra como a vida é muito mais legal quando acompanhada de um robô gigante pra chamar de seu.
A criação é da Wieden + Kennedy.
Post originalmente publicado no Brainstorm #9
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Chris Pavone, a novelist and former nonfiction editor, contends that the sedate book publishing industry can make an exciting setting for a fictional thriller.
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No palco: Andy Cohen (Bravo), Ze Frank (BuzzFeed), Grace Helbig (videoblogger), Tyler Oakley (videoblogger)
Duas estrelas de internet (ou deveria chamar de webcelebridade?), um moderador e um editor do BuzzFeed. Por que, afinal, compartilhamos algo? Ze Frank defende que compartilhamos por três motivos: 1) identidade, porque algo nos representa; 2) link emocional, porque algo nos sensilibiliza e; 3) validação social, quando a mídia reforça algo que você já acredita.
Invertendo um pouco a ótica, Andy Cohen pergunta aos participantes o que faz com que eles respondam comentários negativos. A resposta de Tyler Oakley, na minha opinião, foi a mais elucidativa:
“Só respondo haters se percebo que não vou ofender lovers com a minha resposta. Percebi, ao longo do tempo, que corro mais o risco de desapontar meus lovers do que convencer um hater de algo.”
Dica que aprendi: hierarquize a importância de haters e lovers da sua marca. Isso ajuda a entender o que merece ou não uma resposta
Pergunta que não quer calar: ainda no assunto oversharing, postar bêbado no Facebook é o novo SMS bêbado?
Post originalmente publicado no Brainstorm #9
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Even without an awards show or other special event, Sunday night pulled in impressive television audiences, led by the premieres of “Resurrection” and “Cosmos” and the season finale of “True Detective.”
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I will never book a hotel for SXSW again.
There are people who plan their SXSW trip well in advance, use the app to “favorite” all the interesting sessions and print out a minute-by-minute schedule of their week.
I am not one of those people.
For all of Lean In's strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly innocuous opinion: We shouldn't call girls "bossy."
"When a girl tries to lead, she is often labeled bossy," Sandberg wrote. "Boys are seldom called bossy because a boy taking the role of a boss does not surprise or offend."
Since Lean In's publication a year ago this week, Sanberg continues to draw criticism for her belief that girls should be praised for leadership skills rather than being called bossy. As recently as last month, Inc. columnist and HR veteran Suzanne Lucas wrote about the passage: "Bossy is not leadership. In fact, bossy is the opposite of leadership."
But Sandberg is leaning in to her position, and she's bringing some friends. Beyonce, Jennifer Garner, Condoleezza Rice, Jane Lynch and other high-profile women have come together to support LeanIn.org's "Ban Bossy" campaign.
"I'm not Bossy," Beyonce announces. "I'm the boss."
The campaign also includes a spot by BBDO, showing young girls describing how they will lose their motivation to lead in middle school under social pressure to not be bossy.
Co-sponsored by the Girl Scouts, the digital campaign encourages women and men to post #BanBossy messages to social media, helping encourage girls to be opinionated without fear of pushback.
Critics will continue to say that bossy behavior should be discouraged and that it's important to foster a sense of civility in leadership. But actress Jennifer Garner notes that as long as we continue to use the word "bossy" as a criticism unfairly leveled against girls, we'll continue to breed silence, not leadership: "When a little girl is called bossy when she leads, it's telling her to be quiet. I don't want girls to be quiet. I want them to roar!"
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
