Advertising Agency: Wyse Advertising, Cleveland, USA
Creative Director: Lane Strauss
Associate Creative Director: Steve Lageson
Art Director / Illustrator: John Trivelli
Copywriter: Scott Ferguson
Photographer: Alan Seremak
Published: November 2013
Advertising Agency: Wyse Advertising, Cleveland, USA
Creative Director: Lane Strauss
Associate Creative Director: Steve Lageson
Art Director / Illustrator: John Trivelli
Copywriter: Scott Ferguson
Photographer: Alan Seremak
Published: November 2013
Advertising Agency: Wyse Advertising, Cleveland, USA
Creative Director: Lane Strauss
Associate Creative Director: Steve Lageson
Art Director / Illustrator: John Trivelli
Copywriter: Scott Ferguson
Photographer: Alan Seremak
Published: November 2013
Sources familiar with the matter confirm that Bud Caddell, who has spent the last two-plus years at Deutsch LA, where he initially joined at was dubbed at the time an “invention strategist,” has parted ways with the agency. We’ve been told by sources in the know that the split was amicable and has landed “a nice new gig.” No word yet on where he headed to, but Caddell joined Deutsch after helping launch social venture Common with Alex Bogusky and Rob Schuham. During his career, Caddell also spent time as a strategy director at Victors & Spoils and served for a while as a senior strategist at New York digital firm, Undercurrent. From what we hear, Caddell has headed back to Undercurrent, though in its Los Angeles office.
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Cactaceae est le nom de cette petite structure imaginée par l’architecte mexicain Iván Juárez de X-Studio. Installée au sein du désert du Tropique du Cancer au Mexique, cette création architecturale s’inspire par la flore, et notamment par les cactus si présents. Un abri géométrique à découvrir en images dans la suite.
You're not going to believe this bullshit. Cards Against Humanity created this holiday promotion called Holiday Bullshit, where they promised to send anyone 12 random gifts for $12. And they sold out of their 100,000 spaces in less than a day with zero advertising and zero guarantee that you'll get anything halfway decent. Now that is some brand trust.
If you're unfamiliar with CAH, it's a foul card game that was kickstarted back in 2011 and quickly became a party-game sensation. Last year, CAH created a pay-what-you-want expansion that generated $70,000 for Wikimedia. This year, they have this bullshit.
Cards Against Humanity co-founder Max Temkin explained the reason for the season to Wired: "We're a very small, independent company, so it's hard for us to compete for attention during the holidays, when all the huge companies spend millions of dollars doing all kinds of crazy advertising. So, we always like to come up with something kind of clever and kind of weird and kind of dumb, just to remind people that we exist around the holidays."
Clever, weird and dumb are all great words to describe the accompanying video, website and not-to-be-missed FAQ. Of course, to coordinate an effort this herculean, they had to limit the number of receivers, so sorry for all you suckers who missed out. Gifts ship the first week of December. I'll let you guys know how awesome mine are once I get them. CAH assures me that if I don't like them, it just means my expectations for the quality of my life are too high.
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Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”
The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars – Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James – wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.
Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.
The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump. continued…
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With 73% of the market, Google’s dominance in U.S. search advertising is well-documented. But its Google’s display business that’s starting to look like the hockey stick, according to past figures and projections from eMarketer.
Ever since Google’s acquisition of DoubleClick in 2007, it has invested heavily in display, and as the chart below shows, that has started to bear fruit. Google and Facebook have been neck-in-neck for display advertising since they both surpassed Yahoo in 2010, but Google is about to pull away.
Google’s display business not only includes owned properties like YouTube, its ad network and ubiquitous text ads, but also its so-called ad tech “stack,” which powers much of the online display business today. That last part is a bit of a black box, though Evidon generated some data that gives you a sense of its dominance.
We originally had no idea what’s doing with this GIF-tastic site, but tipsters tell us it comes BBH Labs’ Tim Nolan and Jen Lu, which has been around for a couple of months but seemingly keeps adding to the hysteria. According to an original Vimeo description, Cachemonet “is an exploration into paired randomness. The site uses two separate random arrays that generate animated compositions using two planes, a fixed foreground element, and a repeated background element. A new random composition is generated by page refresh every four seconds.” We emailed Nolan for further background, but have yet to hear back. For now, we think you get the idea. We’ll update if and when.
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Wes Anderson está na pós-produção com seu novo “The Grand Budapest Hotel”, mas enquanto isso teve tempo de entregar o seu segundo trabalho para a Prada neste ano, depois de um comercial de perfume em março passado.
Agora Anderson traz o curta “Castello Cavalcanti”, com Jason Schwartzman no papel do piloto Jed Cavalcanti que – depois de um acidente de carro em setembro de 1955 – se vê em um inesperado encontro familiar. O tema não poderia ser mais típico do diretor, e o visual também acompanha.
As filmagens foram feitas em Roma, nos clássicos estúdios Cinecittà.
Post originalmente publicado no Brainstorm #9
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Jeter Publishing, whose first books are expected to be released in 2014, provides a partial answer to fans who have wondered what Derek Jeter plans to do once he retires from baseball.
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This week, Arnold Worldwide is hiring a marketing director, while The Ad Council needs a director of media agency development. Williams New York is seeking an art director/designer, and Starcom is on the hunt for a media supervisor. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
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To promote the new Samsung Wireless Audiodock, the only dock that also plays music via Bluetooth and wifi, we developed a promo activation called The Invisible Jukebox. We put our Audiodock within a transparent Jukebox and installed this in some premium restaurants in Sao Paulo. Consumers were asked to select the songs they want to play, but instead of getting up to place chips, they used their smartphones to select the songs from where they were.
Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira, Raphael Berthoud, Alex Matsumoto, Márcio Bittencourt, José Borba, Mario Amadei, Marcelo Maciel, Aila Ferreira, Mariana Leite
Creative Directors: Augusto Moya, Maurício Machado
Accounts: Patricia Fraiha, Fernando Silva
Approval: Sofia Almeida, Erico Traldi
RTVC/Art Buyer: Fabíola Camilo
Production Company: W3 Filmes
Director: Wallace Barbezan
Cinematographer: Danilo Padrin
Post-production: Rafael Bergamini
A rotina acelerada nem sempre permite que as pessoas estejam perto de quem elas mais amam. Pensando nisto, a Atlantica Hotels criou a campanha Encurtador de Distâncias, com a produção de vídeos que trazem depoimentos de familiares e amigos para surpreender hóspedes durante sua estada no hotel.
Com o objetivo de reforçar, ainda mais, a atenção e o carinho com que as marcas Clarion, Quality, Comfort Suites, Comfort, Sleep Inn e Go Inn tratam seus hóspedes, a rede hoteleira pensou numa ação para emocionar pessoas que viajam constantemente e estão frequentemente longe de casa e da família. “Fizemos uma recepção especial para hóspedes de nossas unidades com a motivação de aproximar entes que se amam, mas estão distantes”, afirma Tatiana Guedes, gerente de Marketing da Atlantica Hotels.
Para quem quiser emocionar uma pessoa especial que esteja viajando, seja perto, longe ou muito longe, pode acessar o aplicativo no Facebook e compartilhar uma mensagem para quem se ama.
Leandro Polido, cliente do Go Inn, recebeu o carinho de sua esposa, mãe, amigo e irmão em depoimentos exibidos durante o café da manhã.
A marca Comfort convidou filho e mãe da hóspede Márcia Santos para gravar um vídeo com dizeres emocionados. Rita de Cássia Zorzi Vignoti, outra hóspede da bandeira, também recebeu o afeto do filho e do marido.
No check in de uma unidade Quality, Agostinho Tavares foi surpreendido com as palavras do filho e da esposa ditas em um vídeo transmitido na recepção do hotel.
O lutador do UFC Maurício “Shogun” Rua, hóspede de um hotel Clarion, foi pego de surpresa no check in com declarações de sua filha, esposa e mãe. A Sra. Silvia, frequente hóspede da marca e conhecida pelos colaboradores de uma unidade Clarion, assistiu a um vídeo especial em sua chegada ao hotel.
Luiz Tadeu Pessuto, José Roberto Lux e Nelson Giardino, três senhores clientes da marca Comfort Suites, foram impactados com depoimentos de seus familiares, regados de ternura e carinho.
“Sensação de felicidade” foi o que disse Claudia Andreia de Oliveira, hóspede do Sleep Inn, ao assistir a um vídeo com declarações de amor de sua mãe e filha.
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[Esse post é trazido a você por Atlantica Hotels. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Next Issue Media, the mobile app often described as the Netflix of magazines, is trying to introduce itself to a wider audience this holiday season with a marketing campaign that includes TV commercials on 21 cable networks, the company said. The effort comes, however, just as Next Issue Media is getting a new competitor with a similar product.
The goal of the campaign, which also includes print and Google search ads, is to get Next Issue Media’s all-you-can-read service to somewhere between 75,000 and 100,000 subscribers, including newcomers on the 30-day free trial period, according to Morgan Guenther, Next Issue Media’s CEO.
A Volvo chamou Jean Claude Van Damme para fazer o que ele faz de melhor: espacate. Mas não é qualquer um, e sim em cima de dois caminhões em movimento.
A intenção é promover a estabilidade dos veículos, que contam com uma tecnologia chamada Dynamic Steering. Na trilha sonora, “Only Time” da Enya.
A criação é da sueca Forsman & Bodenfors.
Post originalmente publicado no Brainstorm #9
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Depois de “Cisne Negro”, o diretor Darren Aronofsky assumiu a missão de levar para os cinemas um filme apocalíptico de proporções bíblicas. O começo foi problemático, já que a Industrial Light & Magic declarou que tinha em mãos os efeitos visuais mais complexos que já tinha feito.
Mas hoje a Paramount Pictures revelou o primeiro trailer de “Noé”, com Russel Crowe no papel principal, e os animais em CGI parecem impressionantes. Aronofsky tem em mãos um material que, a princípio, não combina muito com seu estilo, mas ele promete não deixar de lado as obsessões e personagens perturbados que o deixaram famoso.
“Noé” estreia em 28 de março de 2014, e tem ainda Jennifer Connoly e Anthony Hopkins no elenco. Assista o trailer acima.
Post originalmente publicado no Brainstorm #9
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W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter’s famed nightly Top 10 plays segment.
However, it turns out that the Top 10 Club is not so illustrious considering the windowless room looks more like a doctor’s moldy waiting room than a hangout for stars and celebrities. ESPN usually pokes fun in the context of sports news, but here, we get to see self-satire as Sportscenter parodies its own highlight tropes – i.e. the lanky high school kid who hits a full-court buzzer beater and the college mascot who does ridiculous college mascot shenanigans. I say this frequently, but it’s worth repeating, these spots are almost perfect for what they’re trying to accomplish, and they almost make you forget that Sportscenter has actually become a caricature of itself. Credits after the jump.
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Last month, “#4ThePlayers Since 1995″ had us feeling all kinds of nostalgia for Playstation memories from bygone eras. Now, 180 Amsterdam looks toward the future with their “For The Players” international PS4 campaign targeting the Christmas gift market.
The integrated campaign runs in Europe, Australia, New Zealand, India, South Africa and the Middle East, comprising “teasers, events and an interactive social media experience ‘The Players Monument” (playstation.com/4theplayers) where people can declare themselves players, adding themselves to a digital interactive monument, and becoming part of the PS4 community.” Make no mistake, this is a huge campaign, one of the most anticipated of the year.
The sentiment behind the campaign is that the design of Sony’s next-gen system centers around the player. Unlike recent Xbox One spots, which emphasize the system’s capabilities as an entertainment system with multiple uses, Sony is very clearly positioning PS4 as a gaming system. While Microsoft attempts to scoop up the casual “attach this to your TV for a high-quality Netflix/Blu-ray player that you can play games with as well” market, Sony is going for the gamers.
The spot features a first person perspective through an immersive world where multiple gaming worlds have been set free. You’ll recognize some of “the most famous heroes and villains ever to play a part in PlayStation’s” gaming worlds throughout the ads scenarios. I won’t give away too much, as spotting these for yourself is part of the fun. It’s a great way to build anticipation from nostalgia, and look toward the future as the spot highlights upcoming PS4 titles as well. The spot was shot in Budapest by director Scott Lyon for production company Outsider. Al Moseley, President & Chief Creative Officer, 180 Amsterdam described the campaign as “drenched in gaming culture, incredible effects and with every detail and every pixel it delivers to the true gamer.” If all that’s not enough to get you excited for the PS4, this should be. Credits after the jump. continued…
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Inconspicuous protection.
Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar
Published: September 2013
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
