What the Hell is This? Well, Something Called ‘Cachemonet’

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We originally had no idea what’s doing with this GIF-tastic site, but tipsters tell us it comes BBH Labs’ Tim Nolan and Jen Lu, which has been around for a couple of months but seemingly keeps adding to the hysteria. According to an original Vimeo description, Cachemonet “is an exploration into paired randomness. The site uses two separate random arrays that generate animated compositions using two planes, a fixed foreground element, and a repeated background element. A new random composition is generated by page refresh every four seconds.” We emailed Nolan for further background, but have yet to hear back. For now, we think you get the idea. We’ll update if and when.

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BBH Labs Head Unveils A-Z Guide for ‘Contemporary Creatives’

Not sure if you’ve peeped this epic effort just yet, but in case you haven’t, Tim Nolan, former JWT New York creative director and current head of BBH Labs/interactive GCD at BBH New York, has spearheaded a book project called The ABCs of Contemporary Creatives. As mentioned, Nolan, along with partner/Droga5 creative Jen Lu, have unleashed an alphabetical guide of sorts to the creative industry, complete with visual accompaniments for each letter from a roster of designer/illustrators repped by New York-based talent management agency, Bernstein & Andriulli.

This is not a snapshot, mind you, but a tome (ok, maybe not Ten Commandments-esque). It’ll take a few minutes of your time at least to scroll down and not only check out forewords from the likes of BBH CCO John Patroulis, but an elemental A-Z breakdown of what defines contemporary creativity, at least in Nolan’s mind. Some folks on the Spy line (perhaps haters, if you will) call it “advertising douchebaggery,” but being from the outside looking in, we can totally appreciate the effort.

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