Here’s a sneaky recruitment stunt from 180LA, which is using Snapchat geofilters targeting West Coast ad agencies and tech companies to advertising a social media manager position.
Back in February, 180 Amsterdam launched a new global campaign for ASICS with the spot “It’s a big world. Go run it.” Now the agency has launched a tennis-themed integrated campaign to follow up, with the spot “It’s a tough game. Go smash it.” (Sensing a pattern here?)
The ad, starring French tennis star Gaël Monfils promotes the ASICS Gel-Resolution 6 tennis shoe and is timed to coincide with start of the European clay court season, during which time it will broadcast on Europsport. In the spot, Monfils finds himself away from the friendly confines of the court, doing battle in what appears to be an abandoned industry building against men launching tennis balls at him with heavy artillery. It’s definitely an unorthodox approach for the brand (and the sport), which 180 Amsterdam and ASICS hopes will make it stand out. The spot will run internationally and is supported by print, outdoor and digital ads.
“Tennis for me has always been about enjoyment,” said Monfils. “So, I’m excited to offer a different perspective on tennis, with the video demonstrating the required skills and intense product demands.”
Credits:
Client: ASICS HQ
Deputy Senior General Manager, Global Marketing Division: Marc Pinsard
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
President and Chief Creative Officer: Al Moseley
Creative Director: Dean Maryon
Copywriter: Joe Craig
Art Director: Tony Bartolucci
Business Affairs: Akvilina Jaskunaite
Account Team: Megan Wooding, Claire Birrell
Producers: Susan Cook, Neil Henry, Phil Smart
Assistant Producer: Davide Janssen
Project Manager: Phil Smart
Strategy Team: Ben Armistead
Editor: Fiona Fuchs
Offline Producer: Claire Ford
Post Production Company: Darlings Amsterdam
Head of SFX: Robert Okker
Producer: Violeta Nikolova
3D: Robert Okker, Rob Wuijster, Alex Doss
Supervisor Compositing: Chaja Koe
Compositors: Randy Roemean, Floris Van der Veen
Grader: Daphne Maierna
Live Action Production Company: Brenninkmeijer & Isaacs Amsterdam
Director: Thor Saevarsson
Executive Producer: Jelani Isaacs
Producer: Sytske Rijkens
Director of Photography: Baldur Eythorrson
Music
Band: Kaleo
Track Name: Rock ‘n’ Roller
Audio Post-Prod. Company: Wave Studios Amsterdam
Sound Design & Mix: Randall Macdonald
Audio Post Production: Ben Tomlin, Mirjam Gevers
Print Production Company
Photographer: Ben Ingham
Producer: Matthew Lawes, Lisa Bennett
Post-Production Company: 180 Amsterdam
Retouching: Loupe
Your inner barbarian tells you it’s quite all right to use your mobile phone anytime, anywhere. Play that dice game at the urinal? Sure, even though it requires vigorous arm-shaking motions that make you look like a perv in such a setting. Schmuck don’t care! Unlimited data, people!
Boost Mobile encourages all manner of loutish phone behavior with new digital ads from 180LA that use a suggestive tagline, “Come to data,” along with a creepy, salacious “voice in your head” narration. Or maybe the brand is just acknowledging what’s already happening when users can’t tear themselves away from their devices even long enough to tinkle without distraction or listen to a confession. (Who has to do the penance in the latter case—the sinner or the priest?)
There are Vines and short videos in the campaign, which may serve as inspiration for the uncouth or cautionary tales for the mannerly, and could’ve been called, “Decorum is so overrated.”
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CREDITS
Client: Boost Mobile
Director, Sprint Prepaid Group: Peiti Feng
Manger of Brand Advertising and Creative, Wally Fox
Brand Manager, Social Media and Brand Integration, Jill Johnson
Advertising Manager, Mario Cardenas
Social Media and Brand Integration, Bre Cohen
Campaign: Come To Data
Agency: 180LA
Managing Partner, CCO: William Gelner
Creative Directors: Mike Bokman and Jason Rappaport
Copywriter: Chris Elzinga / Daniel Chen
Art Director: Marcus Cross / Jenny Kang
Head of Account Management: Chad Bettor
Associate Account Director: Paul Kinsella
Social Media Account Manager: Olivia Watson
Head of Production: Natasha Wellesley
Senior Producer: Lindsey Wood
Associate Producer: Lauren Prushan
Business Affairs Manager: Ivy Chen
Production Co: Treefort
Director: Shillick
Producer: Mike Begovich
DP: Max Gutierrez
Editorial Company: Treefort (Web Films) / Melvin (Vines)
Editor: Josh Hegard (Web Films) / Dave Groseclose (Vines)
Color/ Online Finishing: Sam Maliszewski / Melvin
Sound Design / Mix: Eddie Kim / Therapy
Amsterdam is known for its famous “coffee shops,” but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But it can’t avoid the pervasive influence of that other mind-altering substance entirely.
So, with help from 180 Amsterdam, it orchestrated a special taste test. Cannabis is said to heighten one’s senses of taste and smell, so it had real people (not actors) try its coffee—while under the influence.
Their reactions are colorful indeed. Check out the results below.
CREDITS
Client: Moyee Coffee
Founder: Guido van Staveren van Dijk
Creative Director: John Weich
Agency: 180 Amsterdam
President, Chief Creative Officer: Al Moseley
Creative Director: Martin Beswick
Art Director: Stephane Lecoq
Junior Copywriter: Ben Langeveld
Junior Art Director: Ingmar Larsen
Account Team: Dan Colgan
Producer: Claire Ford
Assistant Producer: Davide Janssen
Strategy Team: Paul Chauvin, Vincent Johnson
Director: Tobias Pekelharing
Executive Producer: Daphne Story
Editor: Fiona Fuchs
Postproduction: MPC Amsterdam
Audio Postproduction: Wave Amsterdam
180 Amsterdam launched a new global campaign for ASICS with the spot “It’s a big world. Go run it.”
The ad, which is being released in both 60-second broadcast and 90-second online versions, was shot on location in New Zealand with special effects added for crowd simulation. It champions running of all kinds, opening with a man finding a ram horn and using it like a conch shell or trumpet to call a swath of runners into action. They finally convene on top of a mountain, where they find a ram, and the horn is sounded again, calling them back into action. The spot cast ASICS-sponsored athletes — triathlete Gwen Jorgensen (US), 100m and 400m hurdler and sprinter Queen Harrison (US), 800m runner Ryan Martin (US), elite training and fitness athlete Rosario Rios-Aguilar (US) and elite trail runners Sissi Cussot (France) and Genis Zapater (Spain) — alongside amatuer running enthusiasts from clubs around the world. In addition to the spots running on broadcast during sporting events around the world and online, the campaign will be supported by print iterations throughout the year. The campaign’s message will later be tailored to different sports, such as tennis and rugby.
“The eyes of the world are on ASICS in 2015 as the sports brand cements its position as the brand behind true athletes, all over the world,” said Al Moseley, president and chief creative officer at 180 Amsterdam, in a statement. “As an agency of runners and sportspeople, we know, first-hand, the incredible impact of ASICS and this has truly been a passion project for everyone involved.”
Credits:
Client Credits: ASICS
Deputy Senior General Manager, Global Marketing Division: Marc Pinsard
Global Advertising Manager: Eva Sutter
Agency Credits: 180 Amsterdam
President and Chief Creative Officer: Al Moseley
Creative Director: Dean Maryon
Copywriter: Anna Sweet
Art Director: Robbie Graham
Account Team: Megan Wooding, Claire Birrell
Producer (Film): Neil Henry
Producer (Print): Eleanor Fitzgerald
Strategy: Ben Armistead
Business Affairs: Sarah Gough
Film Production
Film Production Company: Somesuch
Director: Chris Sargent
Executive Producer: Seth Wilson
Producer: James Waters
Director of Photography: Jody Lee Lipes
Art Director: Ken Turner
Line Producer: NZ William Grieve
1st AD: Chris Short
Editor, Saints Editorial: Ross Birchall
Post Production
VFX: MPC
VFX Supervisor: Franck Lambertz
3D Supervisor: Tom Carrick
DMP: Ingo Putze
Nuke: Tom van Dop, Giles Hicks
VFX Supervisor on Shoot: Kim Fogelberg
VFX Producer: Hannah Ruddleston, Gwenn Hardouin
Grade: MPC – Remote Grading
Colourist: James Tillett
Music: Adelphoi Music
Composer: Benji Merrison
Producer: Greg Moore
Audio Post Company: Wave Amsterdam
Sound Design & Mix: Randall Macdonald
Audio Post Production: Ben Tomlin, Mirjam Gevers
Print Production Company: Big Pictures and 180 Amsterdam
Stills Photographer: Ben Ingham
Photographer Assistants: Matthew Lawes, Tanya Houghton
Print Producer: NZ Tim Coster
Retouching: Loupe
The Oscars are just around the corner, so now’s as good a time as any to start amping yourself up by revisiting past highlights. And the show’s producers, with help from 180LA, are making it easy to get a quick fix with the four new ads below, cut together by Oscar-winning editor Kirk Baxter.
The first, “And the Oscar Goes to,” features a parade of stars—too many to name, though movie buffs might have a fun time trying to rattle them all off—doing their best victory dances. Their exuberance is pretty moving, even if it’s plenty vain, too.
A second, “Holding Oscars,” features the campaign’s most poignant moment—one second of Robin Williams looking around in breathless gratitude, a genuine scene that makes the loss of such a talent sting all the more in hindsight.
The third spot, a multilingual Kumbaya “Everyone Speaks Oscar,” can’t help but be a bit corny. (Sure, movies are a universal language, sort of, but really, where would most of us be without subtitles?) Still, the Academy deserves a nod in the Best Lie category for trying to pretend Hollywood isn’t a U.S.-dominated enterprise, and implying the winners are an ethnically diverse bunch—when in fact they’re mostly white.
The fourth ad, a Valentine’s spot featuring the likes of Matthew McConaughey and Tom Hanks kissing their wives at the show, is cute enough, set to the fairly obscure but anachronistically charming sounds of “Am I in Love” from 1952’s Son of Paleface, performed by Bob Hope and Jane Russell.
For good measure, 180LA also commissioned a series of 15 posters featuring the Oscar statue alongside various artists interpretations of imagination (a popular theme in ads because it’s hard to hate).
The results feature a number of nods to the award show’s roots in the Art Deco era, but the standouts are really the weirder takes—like Hattie Stewart’s leering, winking cartoon hearts, and Blastto’s surrealist eyeball sculpture. Because if those aren’t apt metaphors for America’s unhealthy obsession with celebrity, what is?
CREDITS
Client: Academy of Motion Picture Arts & Sciences
President: Cheryl Boone Isaacs
Chief Executive Officer: Dawn Hudson
Chief Marketing Officer: Christina Kounelias
Marketing Manager: Ford Oelman
Agency: 180LA
Chief Creative Officer: William Gelner
Creative Directors: Zac Ryder / Adam Groves
Copywriter: Christina Semak
Art Director: Karine Grigorian
Head of Production: Natasha Wellesley
Producer: Nili Zadok
Chief Marketing Officer: Stephen Larkin
Account Manager: Jessica DeLillo
Account Coordinator: Alexandra Conti
Planner: Jason Knight
Editorial _ HOLDING / GOES TO / VDAY
Editorial Company: Exile Edit
Editor: Nate Gross (HOLDING)
Editor: Will Butler (VDAY & GOES TO)
Executive Producer: Carol Lynn Weaver
Producer: Brittany Carson
Editorial _ FOREIGN LANGUAGE
Editor: Dave Groseclose (Foreign Language)
Producer: Brian Scharwath (Foreign Language)
Color/VFX/Finishing: The Mill LA
Colorist: Adam Scott
Color Executive Producer: Thatcher Peterson
Color Producers: Natalie Westerfield, Antonio Hardy
Color Coordinator: Diane Valera
Lead 2D Artist: Robin McGloin
Additional 2D Artists: Scott Johnson
Art Department: Jeff Langlois, Laurence Konishi
Executive Producer: Sue Troyan
VFX Producer: Kiana Bicoy
VFX Coordinator: Jillian Lynes
Recording Mix
Recording Studio: Eleven Sound
Date: Various
Mixer: Scott Burns
Asst Mixer: AJ Murillo
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
180 has appointed Mike Harris to the newly-created position of global chief strategy officer, responsible for overseeing strategy at 180’s Los Angeles and Amsterdam offices. He will be tasked with bringing in new business for each office individually, as well as global assignments to be handled by both offices.
Harris left his position as president of DDB San Francisco last June to become president of creative advertising services for post-production studio Deluxe Entertainment. Before that he spent seven years as executive vice president and global creative strategist at McCann Worldgroup, following an equally long stint as partner and chief strategy officer at twofifteenmccann. Prior to that, he served as chief strategy officer for TBWA/Chiat/Day and group account director for Goodby Silverstein & Partners.
180 Global CEO Michael Allen told AdAge that the agency hired Harris, in part, to fill a strategic hole left following the death of agency co-founder Alex Melvin in 2011. “Strategic thinking was one of the foundational pillars of the agency,” he said. That was Alex’s background, so it’s great to be adding someone to the global management team with that expertise.”
180 LA crafted a holiday effort for Expedia entitled “Santa Flies Coach,” where Kris Kringle ditches the sleigh and travels around the world via more conventional means.
Santa visits Honolulu, Tokyo, Dubai, Paris and Dublin en route to his final destination. Everywhere he goes people are, of course, delighted to see the jolly, white-bearded symbol of Christmas, but viewers may be wondering by now why exactly Santa has ditched his sleigh. The spot takes a heartwarming turn with that reveal as Santa arrives at his final destination: “For one week Santa flew around the world, because now the points we earn traveling can be donated to St. Jude Children’s Hospital” appears onscreen as Santa visits patients at the hospital. It’s a heartwarming message, made all the more so by its unexpectedness in the wake of the cheery beginning of the ad. And the reveal, rather than feeling cheap, offers a satisfactory explanation furthering our understanding of what preceded it. A lot of holiday efforts shoot for this kind of feeling, but few attempt to actually motivate viewers toward specific charitable action, which makes “Santa Flies Coach” all the more admirable. (more…)
New Career Opportunities Daily: The best jobs in media.
The sleigh is overrated.
Santa Claus ditches it entirely in Expedia’s touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children’s Research Hospital in Memphis, where he delivers presents to some very special kids.
As seen in the video below, Santa traveled 19,602 miles over seven days (49.7 hours of flight time), going from the North Pole via Anchorage through Honolulu, Tokyo, Dubai, Paris, Dublin, New York City, and finally to Memphis, where he hands out gifts—and also donates all the points he earned on flights to St. Jude, which is the selling point here.
“Santa flies around the world every year for children, so we loved the connection of giving him travel points to donate to St. Jude Children’s Research Hospital,” says Vic Walia, senior director of brand marketing at Expedia.
“More people travel during the holidays than any other time of year. We hope this campaign will encourage people to donate their Expedia+ rewards points to St. Jude, considering how quickly they can add up during this busy travel season.”
More at Expedia.com/Santa and the hashtag #SantaFliesCoach.
CREDITS
Client: Expedia
Spot: “Santa Flies Coach”
Senior Director, Brand Marketing: Vic Walia
Brand Marketing Manager: Jessica Eichner
Media Director: Elizabeth Dorrance
Agency: 180LA
Chief Creative Officer: William Gelner
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Art Director: Chelsea Cumings
Copywriter: Trey Tyler
Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
Producer: Amber Schaefer
Head of Account Management: Chad Bettor
Account Director: Brooke Stites
Account Manager: Mackenzie Walen
Account Coordinator: Chase Pritchett
Production Company: Ghost Robot
Directors: Dave Horton, Nick Bentgen
Director of Photography: Nick Bentgen
Executive Producers: Mark DePace, Zach Mortensen
Editorial Company: Melvin
Editor: Dave Groseclose
Producer: Brian Scharwath
Company: Therapy Studios
Executive Producer: Joe DiSanto, John Ramsay
Senior Producer: Allegra Bartlett
Flame Artist: Wren Waters
Flame Assist: Geoff Stephenson
Sound
Recording Studio: Eleven Sound
Mixer: Ben Freer
Original Music by human
180 Amsterdam has launched a new campaign for Sony’s PS4 holiday push entitled “Welcome to the Future of Play.”
In what has long been the standard for gaming advertising, players are thrust into the action of a game. “I don’t want to die…again,” says one of the players, as he and a friend hide during a fierce battle. The friend decides they have three options: check YouTube and hope someone shared how to get past the stage via the PS4?s “Share” button; ask their friend Dave how to survive the Viking attack; or invite Nick to join them in the game, even though he doesn’t own the game. The last option illustrates one of the PS4?s big selling points, that you can join a friend’s game remotely, even if you haven’t purchased the title. The way the ad arrives at this point, however, may seem a little forced to some viewers.
The campaign is launching simultaneously in Europe, Australia, New Zealand, India, South Africa and Middle East, as the holiday season approaches. In addition to the broadcast spot, the campaign also includes print and OOH elements, each focusing on one of the key new features for the PS4 promoted in the spot. (more…)
New Career Opportunities Daily: The best jobs in media.
We rely on our hands to get us through our various daily projects, whether it’s typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space.
HP’s Sprout is a new immersive computing platform that scans and senses the objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes spilling coffee beans on the flat surface to get that effortlessly strewn artistic look.
Watch the ad below, and then give your hands a pat on the back for all the work they do.
CREDITS
Client: Hewlett-Packard
Spot: “Hands of Time”
Agency: 180LA
Production Company: Park Pictures
Director: Vincent Haycock
Director of Photography: Mattias Montero
Head of Production: Anne Bobroff
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Valerie Romer
Original Music by human
180 Amsterdam puts Replay’s Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand’s newest offering.
In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC Barcelona players (including Neymar), Ambrosio’s alter ego — Doctor Ambrosio — conducts a series of tests designed to highlight the Hyperflex’s elasticity. The pants are put through such “modern lifestyle tests” as twerking, playing soccer, hip hop dancing, and some more twerking for good measure, ending with the tagline “Stretch your limits.” The 90-second online spot is certainly on the goofy side, but it does demonstrate the Hyperflex’s stretching capacity well, and it has the star power to generate a lot of views. In addition to the online spot, the campaign also includes print and OOH components.
“Replay’s Hyperflex is a revolution in denim,” said Al Moseley, president and chief creative officer, 180 Amsterdam. “Our task was to stretch it to the limits. The tests we put it through were extraordinary. The outcome, as people will see, is truly remarkable.” (more…)
New Career Opportunities Daily: The best jobs in media.
180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.
In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite. (more…)
New Career Opportunities Daily: The best jobs in media.
Sometimes you just gotta werk it out, even though you’re at work.
So says Zumba’s first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against their will as the music in their head moves them.
Some 15 million people every week take a Zumba class, gyrating and wiggling their way to better health through ostensibly fun dance moves. Unlike the name implies, it’s not just a fitness-based rumba; it actually combines a mind-boggling number of styles, resulting in the bizarre breakdowns in this video. Which means that no matter your level of fitness or whiteness, you too can Zumba the fat away.
The bigger focus here is just on the sheer exuberance. (The tagline is: “Let it move you.”) The spot broke Monday on TV (and will be joined by a load of print) but is is already a hit online. I guess a lot of Zumba fans are finding it hard to contain their excitement over the video, too.
Credits below.
CREDITS
Client: Zumba
Agency: 180LA
Managing Partner, Chairman: Chris Mendola
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Janet Champ
Creative Director/Art Director: Marta Ibarrondo
Head of Production: Natasha Wellesley
Producer: Kevin Diller
Account Manager: Jessica DeLillo
Production Company: RESET
Director: TWiN
Managing Director: Dave Morrison
Executive Producer: Jeff MacDougall
Bidding Producer: Jenn Ingalls
Head of Production: Amanda Clune
Producer: Ed Callaghan
Service Company: Capital Media Company
Executive Producer: Christian Allen
Head of Production: Keely Stothers
Editorial Company: Beast
Executive Producer: Jerry Sukys
Producer: Annie Maldonado
Editor: Paul Norling
Assistant Editor: Ryan Dahlman
Confession: we’re still not quite sure what Zumba is.
Many face the same dilemma despite the fact that the company “counts 15 million weekly dance class participants in a 180 countries worldwide.” For this reason, Zumba enlisted 180LA to remind viewers what it’s all about, and the resulting spot — which debuted yesterday — is energetic enough to qualify as a public health hazard:
The main concept here is to promote Zumba to the public at large rather than catering to the sort of “gym junkies with unattainable bodies” that you might meet at, say, a Diplo set in L.A.
For the record, we also appreciate the presence of “nightclub bouncer” and “pudgy middle management dude” to subtly counter the idea that Zumba is a strictly-for-women phenomenon.
More info and credits below.
New Career Opportunities Daily: The best jobs in media.
Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads was the 2012 spot about the father’s difficult journey to accepting his lesbian daughter.)
Now, the travel site is getting even more ambitious—and more social—as it travels back in time with a fun project around people’s Throwback Thursday photos.
Between now and the end of August, Expedia is asking Instagram and Twitter users to tag their #tbt photo with @Expedia and #ThrowMeBack. Each week the company will pick one lucky winner and give them a travel voucher so they can indulge their nostagia and return to the place where the photo was taken—and recreate it.
Or, says Expedia, you can travel somewhere different and make a new memory—which seems to suggest this campaign is less about actually recreating the old snapshots and more about just piggybacking on the #tbt trend in general. However, the brand is asking the winners to send in the recreated photos with the goal at the end of the campaign of telling a photo story with all the side-by-sides.
“We all have great memories of summer vacations,” says Dave Horton, creative director at 180LA. “So to promote the nostalgia of summer travel, we wanted to tap into the most nostalgic trend out there, #tbt.”
To promote the contest, Expedia has posted the video below, “Back to Ocean Beach,” showing one family’s journey from Washington State to their old beach spot in San Diego to recreate a cute photo from the ’80s.
Read more about the campaign at instagram.piqora.com/expediathrowmeback.
180 Amsterdam has a bold new campaign unveiling REPLAY’s eco-friendly Laserblast L.I.F.E. collection, which celebrates real-life activists as models.
REPLAY’s Laserblast L.I.F.E. capsule collection utilizes “innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin,” resulting in “one of the most eco-friendly, natural denim ranges.” The brand called on 180 Amsterdam to make eco-friendly jeans seem youthful and rebellious, casting “models with a world-leading ethical stance – the real-life activists transforming the way we live today.” It marks 180 Amsterdam’s first campaign for the brand.
180 Amsterdam’s two minute digital spot for the campaign (featured above), shows environmental activists (clad in jeans, of course) clashing with heavily-armed security forces. Opening with shots of protesters in the woods, with audio clips of climate change deniers in the background, the group are soon met by the security forces they clash with. The provocative spot includes violence against protesters, and even some unexpected partial nudity before ending on a positive note with a surprise twist. 180 Amsterdam certainly didn’t hold back on this one, although some may make the argument that they’re trying a little too hard to seem edgy.
“We have very ambitious targets for the business. We are thrilled to partner with 180 Amsterdam to bring our vision to life and expectations on Laserblast L.I.F.E. project. Their team, their enthusiasm and their talent make us excited about the result of this journey,” said Art Zuyderwijk, MD REPLAY Benelux.
Stay tuned for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Today the principals at Straight Up, Films–the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence”–formally launched their production studio/commercial division.
Operating under the Disorderly|Conduct moniker, the new division will be run by Straight Up producers Kate Cohen, Marisa Polvino and Ron Cicero.
From the release, the principals started the studio to “…collaborate with leading advertising agencies and entertainment brands to create commercial content” directed by ad/entertainment vets who the D|C team spent the last year recruiting.
That lineup’s collective portfolio includes work for Panasonic, Lexus, Playstation, Axe, DirecTV and more as well as episodes of “Glee”, “House” and other shows. These directors have created spots for Weiden & Kennedy, TeamOne, 180, Y&R and JWT.
Polvino says the launch makes sense because “Feature film directors are coming to the space from all arenas” and “Commercial directors in particular are directing material that’s incredibly cinematic”–like the D|C Jeep spot after the jump.
New Career Opportunities Daily: The best jobs in media.
The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.
The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of its latest “corporate social responsibility” project.
The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”
We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.
Further chapters flesh out the local teams’ stories.
New Career Opportunities Daily: The best jobs in media.
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