Forsman & Bodenfors Celebrates Zlatan Ibrahimovic’s ‘Prologue’ for Volvo

Ahead of UEFA Euro 2016, Forsman & Bodenfors launched a campaign for Volvo stoking Swedish pride around striker and Sweden national team captain Zlatan Ibrahimovic.

The first lengthy spot, entitled “Prologue,” focuses on the national star’s humble beginnings as the child of Croatian and Bosnian immigrants growing up in a small Swedish suburb. Ibrahimovic relates his story via voiceover as he broodingly watches his own highlight reel and attacks a punching bag until his hands are inflamed. “I didn’t have much,” he says, “just my restless mind and my big dreams.”

“I wanted to go further than anyone else,” he continues as a Volvo V90 speeds down the road, establishing a connection between Sweden’s star soccer player and auto manufacturer,” so I did, my way. I didn’t think like them. I worked harder than anyone, anywhere.”

The big payoff for the connection comes at the end of the spot, with the tagline “Made by Sweden” referencing both the brand and the celebrity endorser. Forsman & Bodenfors’ cinematic anthem ad is set to a soundtrack provided by Hans Zimmer, who has composed or produced for such films as Interstellar, Inception and The Prestige. Clearly Volvo and Forsman & Bodenfors spared no expense in making their effort for the impending European tournament as epic as possible.

“Prologue” made its debut on U.K. social media, digital and video on demand platforms on May 30. Broadcast spots are scheduled for June 17 and 22, when Sweden will play its final group stage matches.

“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys,” Anders Gustafsson, senior vice president of Volvo for Europe, Middle East and Africa told The Drum. “We haven’t got to where we are now by doing the same as everyone else.”

This work follows the carmaker decision to pick F&B as its global strategic/creative agency over incumbent Grey London last December. A February campaign then laid out the brand’s future “vision”: no deaths or serious injuries in a Volvo by 2020.

Grey Canada Leverages Hours of YouTube Views for Volvo Campaign

autobrakebieber2Grey Canada offers its own unique touch in a new Volvo campaign with nary a Jean-Claude Van Damme appearance in sight.

To help the Swedish automaker roll out its new XC60 line and promote the SUV’s 60-some “feature innovations,” Grey’s Toronto-based office decided to tweak your standard YouTube pre-roll ads we’re used to seeing before every video by replacing them with brief clips touting various XC60 capabilities.

Some more screen shots:

autobrakebieber3

autobrakebieber4

Get it?!

In “6 Billion Hours”–named for the average amount of time humans spend watching stuff on YouTube over the course of a month–a Grey Canada team of creatives, media people and analysts apparently “worked together 24/7? to develop hundreds of XC60 feature pre-rolls.

They are contextually, albeit loosely, tethered to specific trending YouTube themes: twerking, a Justin Bieber clip complete with “make him stop” comments, various weather-related phenomena (hello, XC60 rain sensor!), et cetera.

Grey Canada’s pre-roll creations do a pretty good job of presenting the best and worst of what YouTube has to offer. They even remind us that some comment sections are worse than others…

Agency: Grey Canada
Chief Creative Officer: Patrick Scissons
Creative Director: James Ansley
Art Director: Rob Trickey
Writer: Dave Barber
Agency Producer: Erica Metcalfe
Account Service: Mariam Saab, Paul Curtin
Production Specialist: Biko Franklin
Technology: John Breton
Media Agency: HAVAS
Media Planning: Mark-Olivier Thibault, Kirk Cavell
Film Production: Sugino Studio
Director: Shin Sugino
DOP: James Gardner
Producers: Andy McLeod, Dan Arki
Editorial: Saints
Editor: Melanie Hider
Colourist: Eric Whipp, Alter Ego
Visual Effects: Topix – Marco Polsinell, Eugene Marchio
Audio House: Apollo Music – Daenen Bramberger, Tom Hutch, Spencer Hall

Volvo Drops Grey London as Global Creative Agency

Volvo has dropped Grey London as its global creative agency and will now run its creative out of the U.S., Sweden and China, Campaign reports. The agency will continue to work on global coordination and U.K. initaitves.

Grey London was named Volvo’s global creative agency in December of 2013, following a review which ended an over six-year relationship with Arnold. The agency debuted its first work for Volvo last September. Their most recent work for the brand is featured above. Campaign reports the upcoming work from the agency includes “a global print campaign, idents for Sky Atlantic and the second phase of its LifePaint safety product.”

The move follows Volvo’s selection of AKQA as its new digital agency in May, following an unannounced review, as the brand continues to shift its advertising strategy.

“On advertising, we have decided to go for global campaigns,” Alain Visser, senior vice-president, marketing, sales and customer service at Volvo., explained to Campaign. “The Avicii campaign [recently created by Forsman & Bodenfors] is an example of a truly global campaign. In the development of the global campaigns, we work with Grey New York, Grey Shanghai and Forsman & Bodenfors in Sweden, which all pitch for a creative concept.”

Volvo Picks AKQA as Its Lead Digital Agency

The international Volvo Car Corporation has chosen AKQA as lead digital agency on its global business after an unannounced review.

From a company spokesperson:

“We can confirm that we have selected AKQA to be Volvo Cars Agency of Record for Digital, CRM and Social Media for strategy, development, content and data analytics.”

Volvo’s last agency review began in the summer of 2013 and ended nearly six months later with the selection of Grey London as lead creative shop and R/GA as digital AOR.

That move ended the client’s six-and-a-half year relationship with Arnold Worldwide. At the time, we ran an internal note from Robert LePlae, who was then the agency’s global CEO; he told staffers that Arnold had decided not to defend the business thanks largely to “changes in Sweden in 2012.”

After the conclusion of this latest review, Volvo will no longer work with now-former digital lead R/GA. (That shop’s most recent notable campaign for the client was “Volvo Reality,” a VR collaboration with VFX studio Framestore that earned coverage in Digiday and other trade pubs.)

Volvo will retain Grey London as its primary creative shop; its relationship with Forsman & Bodenfors of “Epic Split” fame will also be unaffected.

For context, both Forsman and Grey have released work for Volvo over the past two months; on Monday the former shop launched a spot starring superstar DJ Avicii, and Grey London’s 2015 work to date includes an illuminated bike stunt and “Swedish Air,” a spot promoting the company’s new filtration system without including any images of Volvo products.

Neither client nor agency has announced the win publicly, but AQKA has already begun hiring to service its newest account: its homepage includes a job listing for creative director based in the shop’s Gothenburg, Sweden office which mentions the ability to “attract and recruit exceptional talent.” (Volvo, currently owned by China’s Zhejiang Geely Holding Group, has its international headquarters in Gothenburg.) Other open positions in the same office include analytics lead, CRM lead, and group account director.

Forsman & Bodenfors, DJ Avicii Kick Off ‘A New Beginning’ for Volvo

It’s a Swedish celebration all around in a new campaign from Stockholm’s Forsman & Bodenfors for Volvo that stars fellow countryman and DJ/mega-producer Avicii (aka Tim Bergling).

Dubbed “A New Beginning,” the campaign’s foundation is a four-minute music video for Avicii’s fresh reworking of the Nina Simone classic, “Feeling Good.” In the clip–directed by yet another Swede, Gustav Johansson–rapid-fire glimpses of Avicii’s massive stage show and globetrotting lifestyle are balanced by images of serene landscapes and quieter times spent at home with the producer.

Regarding this effort, which marks the next iteration in Volvo’s long-running “Made By Sweden” campaign, Avicii himself says:

“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together.”

 

Title: A new beginning
Advertiser: Volvo Cars
Client: Alain Visser, Thomas Andersson, Charles Frump, Mikael Karlsson, Christopher Dahlin, Anna Wiresén
Year: 2015
Agency: Forsman & Bodenfors
Art Director: Andreas Malm, Staffan Lamm
Copywriter: Fredrik Jansson
Designers: Martin Joelsson, Nicolas Peyrau
Account Director: Anders Bothén, Hans Andersson, Erik Sollenberg
Account Executive: Martin Johansson, Helen Johansson
Agency Producer: Jens Odelbring
Web Producer: Malin Careborg
Planner: My TroedssonDirector: Gustav Johansson
Director of Photography: Niklas Johansson
Editor: Joakim Pietras
Production company: New Land
Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Post Production: Chimney Pot
Grade: Oskar Larsson
Sound Design: Fredrik Jonsäter
Online: Petter Lindholm
Musical Artist: Avicii
Title of song: “Feeling Good”
Written by: Anthony Newley & Leslie Bricusse

 

Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond advertising, into product development.

Client and agency have collaborated with Swedish startup Albedo100 to produce LifePaint, a reflective safety spray designed to increase the visibility and safety of cyclists and others on the road at night. Invisible in the daytime, the spray glows brightly in the glare of headlights at night.

Here’s the launch video for it:

It’s not really paint. The transparent spray washes off and will not affect the color or surface of materials. It can be applied to almost any fabric—clothes, shoes, strollers, children’s backpacks, even dog leads and collars—and last about a week after application.

Beginning today, 2000 cans of LifePaint will be given away at six London and Kent-based bike shops. If successful, the project will expand nationally and perhaps internationally.

“Our job isn’t just to advertise our clients,” said Nils Leonard, chairman and CCO of Grey London. “It’s to help them make a positive impact on culture. With the creation of LifePaint, we’ve turned Volvo safety inside out, giving it away to the most vulnerable road users. What more positive action can a brand take than to try to save lives?”

Grey also used LifePaint to create “invisible” black posters that only reveal their message in the flash of a smartphone.

“This is the sort of work we want to be making,” says Grey London creative director Hollie Newton. “Properly integrated innovation. Design a valuable, remarkable product for a brand, and then launch it with the same level of craft.”

CREDITS
Client: Volvo
Creative Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Hollie Newton
Creative Team: Jonas Roth, Rasmus Smith Bech
Account Team: Cristyn Bevan, Sophie Critchley, Alex Nixon
Planning: Wiktor Skoog
Head of Film: Glenn Paton
Integrated Producer: Francesca Mair
Assistant Producer: Talia Shear
Designer/ Typographer: Chris Chapman
Creative Producers: Helen Llewelyn, Glen McLeod
LifePaint Collaborators: Albedo100
Production Company: Caviar
Director: Andrew Telling
DOP: Jeremy Valender
Executive Producer: Louise Gagen
Producer: Adam Smith
Editor: Matt Newman at GreyWorks
Colourist: Julien Biard at Finish
Post Production: Gramercy Park Studios
Sound Design: Munzie Thind at Grand Central Studios
Music Composition: Adam Halogen through Wake The Tow
Microsite: Paul Cackett, Piers Cleveland-Copeman and Johan Runge-Goransson @ clear.as



Grey NY Stages ‘The Greatest Interception Ever’ for Volvo

Volvo decided to run a social campaign rather than pay for a Super Bowl ad, turning to agency Grey New York to stage a social giveaway entitled “The Greatest Interception Ever.”

Volvo is calling on viewers to tweet using the hashtag #VolvoContest while any car commercial airs during the Super Bowl (there are actually fewer than usual this year), beginning at 6:30, and nominate a recipient for the the new Volvo XC60. The brand will respond and ask qualified recipients why think that person deserves the vehicle, eventually choosing five potential winners from the entries. It’s an interesting alternative to broadcast advertising during the big game, and a cool giveaway that promises to steal at least some thunder from brands who shelled out for a Super Bowl ad.

“People have always been at the heart of Volvo, inspiring the products and experiences we create,” said Bodil Eriksson, executive vice president, product, brand, marketing & communications, Volvo Cars of North America. “We want to bring that mindset front and center and celebrate the people and passions that inspire us and our customers.”

 

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore

In its first global campaign for Volvo, Grey London strives for a “quietly epic” tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund, working through Academy Films, delivers the goods with a visually compelling minute-long film called “The Swell.”

We open on a moonlit beach, where a Volvo XC60 sits in the sand, the hum of its radio melding with the sounds of the sea. “To feel, to really feel, is a rare thing these days,” a voiceover says. We watch a woman paddle her surfboard through dark, choppy water as a huge wave rises with thunderous force … and the tagline, “Seek feeling,” flashes on screen.

“The Swell” weaves its tale in moody hues, offering glimpses of the car as it focuses on the lonely surfer and approaching wave. (Söderlund also directed Grey London’s fiery Vodafone ad about the emergency responders.)

It’s an unexpected approach, and the first campaign from global creative director Hollie Newton, who joined Grey last year from Wieden + Kennedy, where she contributed to award-winning efforts for Lurpak butter. For Lurpak, she designed sensory experiences with cheeky, playful subtexts that reminded viewers not to take the ads too seriously.

“The Swell” shares this “sensory” sensibility, but ratchets up the intensity to a point where I imagine some viewers might be put off. Even so, Grey deserves credit for making a commercial that ripples with energy without drowning in car-ad clichés.

Credits below.

CREDITS
Client: Volvo
Vice President Brand Marketing: Tomás Caetano
Director, Marketing Communication: Ingela D’Angelo
Marketing Content Director: Magnus Brodd
Project Leader: Anna Wirsen
Spot: “The Swell”
Agency: Grey London
Executive Creative Director: Nils Leonard
Global Creative Director: Hollie Newton
Creative Team: Hollie Newton/Jamie Starbuck/Howard Green
Managing Partner: Nick Dutton
Business Director: Camilla Ashenhurst
Account Manager: Mel Caplan
Agency producer: Harriette Larder
Creative producer: Glen McLeod
Planning Director: Matt Buttrick
Planner: Hayley Cannon
Production company: Academy Films
Director: Marcus Söderlund
Editor: Tom Lindsay @ Trim
Producer: Medb Riordan
Exec Producer: Lizie Gower
DOP: André Chémétoff / Allan “Willy” Wilson
Colourist: Aubrey Woodiwiss
Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Photographer: Gian Paul Lozza

Man Behind Insane 'Buy My Volvo' Ad Is Back With an Equally Preposterous Sequel

Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor?

You will remember the Swedish art director from his “Buy My Volvo” spot last month, which has surpassed 1.5 million YouTube views and is almost certainly the most insane used-car classified ad ever put to video.

Castor seems to be emboldened by the clip’s success, as he has now released the sequel below. And he’s moved on from old clunkers and is advertising a flashier Volvo—the V60 Sportswagon R-Design T6 AWD. Worry not—he hasn’t lost his touch for peculiar prose. If anything, the copywriting on this one is even more enjoyably ludicrous.

And by the way, if you really liked the 1993 245GL from the previous video, you’re in luck. He still hasn’t sold it. Which actually makes him a terrible adman, but never mind.



Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward

Hey, millennials, 20 years ago you might’ve been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the slight nausea that can accompany your body’s sense that it is hurtling in the wrong direction through space.

If you were, Volvo and Seattle creative studio World Famous would like to point out to you that you’re now old enough to buy a Volvo of your own, and drive it forward through space on outdoorsy adventures with your pals.

Isn’t it fun to grow up?

This is a nice spot that seems likely to resonate with viewers in the target—based on the entirely anecdotal evidence that I, a twentysomething who grew up in one of those white refrigerators on wheels, find it manipulating me into feeling nostalgic … even though I can tell, rationally, that the forward-and-backward metaphor is advertising pseudo-philosophy.

In the true version of the story, the millennial probably buys the vintage version of the car and pimps it out with 22-inch chrome spinners with blue lights, then leaves it in a heap on the lawn, because the millennial doesn’t know oil changes are actually important.

Credits below.

CREDITS
Client: Volvo
Production Company: World Famous
Director: Jesse Harris
Writer: Jesse Harris
Executive Producer: Megan Ball
Head of Production: Nick Hegge
Producer: Kyle Seago
Editor: Nick Pezzillo
Director of Photography: TJ Williams Jr.
Color: Lightpress
Sound Mix: Clatter&Din
A co-production of NFFTY



In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest

"Do you want to be perceived as rich and cuddly? Of course you do!"

We've seen our share of crazy homemade ads for used cars. But this one, created by a Swedish art director known as Castor, ranks right up there with the best of them.

"This is a personal ad for my Volvo 245GL '93," he writes. "Red. Five owners before me. Complete service journal by Volvo up until in 2009. Inspected until November 30. New battery and radiator. Summer and winter tires. 7500 Swedish crowns or the highest bidder."

That's about $1,142. A bargain, judging by the epic video.

Via Devour.




Volvo apresenta conceito de cadeirinha de bebê inflável

Esqueça a trabalheira de carregar a cadeirinha do seu bebê de um lado para o outro. Se depender desse conceito da Volvo, a vida dos papais e mamães pode, no futuro, ficar mais fácil.

A proposta dessa cadeirinha-conceito, que pesaria em média 5 quilos, é ser mais portátil do que as opções atualmente disponíveis no mercado. Ela utiliza a mesma tecnologia de alguns botes infláveis, com um material altamente resistente e que suporta uma grande pressão interna, e fica pronta para uso em apenas 40 segundos, bastando apertar um botão ou acionar o enchimento via Bluetooth pelo seu celular. Quando esvaziada, ela pode ser dobrada e colocada em uma mochila.

Ela permitiria o uso por crianças de até 3 anos de idade, por ter sido projetada para ficar virada para a trás (segundo especialistas, isso ajudaria a proteger o pescoço da criança em caso de impacto). Em todo o caso, poderia ser uma ótima vantagem não só para passeios rodoviários – nos quais o equipamento é exigido por lei, com multa para aqueles que não o utilizarem – mas também em viagens aéreas, já que a cadeirinha poderia facilmente ser levada junto com a bagagem de mão, e inflada apenas dentro da aeronave, tornando o voo mais confortável para o bebê e para os pais.

volvo-cadeirinha

A notícia ruim é que essa cadeirinha é apenas um conceito, e não tem previsão de chegada ao mercado. Quem sabe, talvez, inclusa em um futuro modelo da Volvo…

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100 razões para amar a Volvo

Nem só de trollagem se vive no universo dos comentários na internet. Pelo menos é o que comprova 100 Reasons to Love Volvo, projeto desenvolvido pelo ilustrador Matt Johnstone, da Jelly London, para a Volvo do Reino Unido.

Para comemorar a marca de 100 mil likes no Facebook, a montadora solicitou aos fãs que compartilhassem suas histórias e lembranças favoritas com seus carros, que foram ilustradas por Johnstone. O resultado foi um trabalho único, que teve sua criação registrada em vídeo.

volvo

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Volvo: Made by Sweden

Não a voz de Enya cantando Only Time. Tampouco tem Jean-Claude Van Damme fazendo espacate. Ainda assim, o novo comercial da Volvo merece ser visto. Desta vez, o jogador de futebol Zlatan Ibrahimovic protagoniza o filme que tem por objetivo celebrar a Suécia.

Made by Sweden mostra como as particularidades da geografia e clima do país se refletem em seu povo e, obviamente, em seus carros. Ibrahimovic aparece desafiando a natureza selvagem, personificando as qualidades da marca.

A criação é da Forsman & Bodenfors, com direção de Seb Edwards.

volvo

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Volvo – Made by Sweden with Zlatan

Après Jean-Claude Van Damme pour Volvo Trucks, la marque Volvo a décidé de mettre en avant ses valeurs avec le footballeur suédois Zlatan Ibrahimovic. Un spot très réussi signé Seb Edwards d’Academy Films, illustrant le sportif dans son pays natal défiant la nature, entre chasse, natation et escapade en voiture.

Volvo - Made by Sweden with Zlatan9
Volvo - Made by Sweden with Zlatan8
Volvo - Made by Sweden with Zlatan7
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Volvo - Made by Sweden with Zlatan4
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Volvo - Made by Sweden with Zlatan10

Channing Tatum Does His Own Epic Split on the Set of 22 Jump Street

The parodies of Jean-Claude Van Damme's "Epic Split" for Volvo Trucks are already getting old, but this one's good for a chuckle. Channing Tatum set aside some time on the set of his upcoming sequel to 21 Jump Street (awesomely called 22 Jump Street) to attempt his own leg-spreading demonstration. While flexibility is clearly not his strong suit, I'm sure this clip will still do well among a certain demographic or two. With that hair, Tatum could probably just pose in front of a camera for 93 minutes and still earn more in box office sales than The Fifth Estate. Via Reddit.


    

Rob Ford Flawlessly Replaces Van Damme in ‘Epic Split’ Parody

Sometimes, the best parodies are the most subtle. Case in point: This truly impressive face dub of disgraced Toronto Mayor Rob Ford onto the body of Jean-Claude Van Damme in his "Epic Split" ad for Volvo Trucks. There's really nothing to it beyond the face switch, but the effect is so perfectly executed by New York-based visual effects shop Artjail, it's plenty satisfying. "We were completely in awe of the Volvo-Van Damme 'Epic Split' spot," Artjail writes in its YouTube summary, "and remain completely in awe of Mayor Ford's epic lifestyle north of the border." Check out Artjail's demo reel after the jump and see some images of how it was done over on Fstoppers. Hat tip to Evan Travers for sending me this one.


    

Jean Claude Van Damme faz espacate definitivo entre dois caminhões

A Volvo chamou Jean Claude Van Damme para fazer o que ele faz de melhor: espacate. Mas não é qualquer um, e sim em cima de dois caminhões em movimento.

A intenção é promover a estabilidade dos veículos, que contam com uma tecnologia chamada Dynamic Steering. Na trilha sonora, “Only Time” da Enya.

A criação é da sueca Forsman & Bodenfors.

Volvo

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You Really Need to Watch Van Damme Do the Splits Between Two Volvo Trucks

How do you do create an interesting demonstration of the "stability and precision of Volvo Dynamic Steering"? With the help of Jean-Claude Van Damme and his impossibly flexible legs.

The new video below from Volvo Trucks starts off zoomed in on Van Damme's face, looking calm and collected. As it zooms out you see that he's actually standing with each foot on the side-view mirror of two Volvo Trucks

The trucks, driving in reverse, begin slowly drifting apart, allowing Van Damme to perform one of his signature splits.

With Enya crooning "Only Time" and  the sun setting serenely in the background, Van Damme is looking surprisingly chill for a guy who is potentially facing a shattered pelvis and an insane amount of ice packs should a squirrel find his way into the middle of the road.

His badassery is rivaled only by the ballerina in an earlier Volvo Trucks ad. She slacklines between two speeding trucks and needs to get from one side to the other before a tunnel kills her. (Spoiler alert: she makes it.) It also follows their Running of the Bulls ad and Our President Has Totally Lost His Mind spot.

Despite my body tensing up the entire time watching these ads, I think they're pretty cool and effective, and I like Van Damme in this role way better than the cheesy GoDaddy commercials.


    

Volvo aposta em adrenalina

Você provavelmente conhece a Volvo como uma marca sinônimo de segurança. Desde sempre foi assim, seu principal argumento. Mas agora, pelo menos para a linha de caminhões, ela está colocando “algo mais” em seus comerciais. Segurança e adrenalina formam uma dupla inseparável nos dois últimos filmes da marca.

Em setembro, foi lançado o “viral” The Hook. Nele, o presidente da Volvo Trucks, Claes Nilsson, aparece de capacete e terno falando “Eu aprendi se você quer criar um hit no youtube, é preciso fisgar a audiência logo no começo do vídeo”. Bom, se você ainda não viu, entenda porque a frase faz tanto sentido:

Bom, os mais de 2 milhões de views confirmam o sucesso. Tanto que agora eles investiram em uma produção ainda mais complexa e numa associação mais inusitada: um caminhão vermelho como “isca” para a Farra do Boi em Ciudad Rodrigo, na Espanha. Foram mais de 250 pessoas e 28 câmeras para fazer o vídeo que é destaque deste post.

Fora isso, o site The Chase 360 mostra todo o making of do vídeo, destacando alguns pontos turísticos e permitindo que você escolha assistir pela câmera 360 no alto do caminhão, pela visão do helicóptero, de um dos corredores ou de um ângulo mais próximo de um dos touros. Definitivamente, vale o clique. Abaixo algumas imagens.

volvosite volvosite2 volvosite3

 

Obs: É claro que foi um desafio GIGANTE escrever esse post de forma imparcial, sem fazer qualquer alusão ao recente caso do Instituto Royal e sem falar sobre o quanto acho grotesco e primitivo ao que muitos chamam de tradição. Mas o fato é que a prática existe. E a Volvo explorou o tema de forma inteligente e o projeto é bem interessante.

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