Let’s Vicariously Enjoy One Lad’s Wild Night in the City Courtesy of Heineken, W+K

W+K Amsterdam is back with yet another sprawling, upbeat, frenetic spot for Heineken, which is part of the brew brand’s global campaign highlighting a man living it up in his cityscape. The latest spot, aptly dubbed “The City,” features a little Elvis swing as our hero goes on the hunt for a mysterious gal with the help of a host of lost business cards. Along the way, he experiences everything that makes his city so vibrant. The look, sound and feel is basically the template of what we’ve come to expect from Heineken ads in recent years, but that’s not necessarily a bad thing. Regarding the campaign concept, which revolves around encouraging men to explore their cities, Heineken global senior brand director Gianluca Di Tondo tells Marketing“Men of the world want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones.” At the very least, it makes our desk job writing about such experiences rather lame. Credits after the jump.

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180 Amsterdam’s New Campaign Positions PS4 as ‘For The Players,’ Not the Player-Haters

Last month, “#4ThePlayers Since 1995″ had us feeling all kinds of nostalgia for Playstation memories from bygone eras. Now, 180 Amsterdam looks toward the future with their “For The Players” international PS4 campaign targeting the Christmas gift market.

The integrated campaign runs in Europe, Australia, New Zealand, India, South Africa and the Middle East, comprising “teasers, events and an interactive social media experience ‘The Players Monument” (playstation.com/4theplayers) where people can declare themselves players, adding themselves to a digital interactive monument, and becoming part of the PS4 community.” Make no mistake, this is a huge campaign, one of the most anticipated of the year.

The sentiment behind the campaign is that the design of Sony’s next-gen system centers around the player. Unlike recent Xbox One spots, which emphasize the system’s capabilities as an entertainment system with multiple uses, Sony is very clearly positioning PS4 as a gaming system. While Microsoft attempts to scoop up the casual “attach this to your TV for a high-quality Netflix/Blu-ray player that you can play games with as well” market, Sony is going for the gamers.

The spot features a first person perspective through an immersive world where multiple gaming worlds have been set free. You’ll recognize some of “the most famous heroes and villains ever to play a part in PlayStation’s” gaming worlds throughout the ads scenarios. I won’t give away too much, as spotting these for yourself is part of the fun. It’s a great way to build anticipation from nostalgia, and look toward the future as the spot highlights upcoming PS4 titles as well. The spot was shot in Budapest by director Scott Lyon for production company Outsider. Al Moseley, President & Chief Creative Officer, 180 Amsterdam described the campaign as “drenched in gaming culture, incredible effects and with every detail and every pixel it delivers to the true gamer.” If all that’s not enough to get you excited for the PS4, this should be. Credits after the jump. continued…

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