The beauty of mixing ideas.
Don’t let appearances fool you: mixing our heads is the best way we know to find great ideas for your brand.
Advertising Agency: NMilc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Strategic planner: Antonio Paolo
Published: April 2013
Advertising Agency: Rothco, Dublin, Ireland
Creative Director: Alan Kelly
Art Director: Stephen Rogers
Account Director: Grace Looney
Published: May 2013
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk e Rafael Ancara recebem os convidados Bruno Muller e Guga Mafra para conversarem sobre a Deep e a Dark Web. Qual a diferença? Para que servem? O que tem lá? Como navegar nelas? Quais as vantagens e os perigos?
> 0h07min45seg – Pauta principal
> 1h00min50seg – Leitura de comentários
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Post originalmente publicado no Brainstorm #9
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Those laid off include the gossip columnist Joanna Molloy; the editorial writers Stephen McFarland and Alexander Nazaryan; the reporters Robert Gearty and Christina Boyle; and the columnist Albor Ruiz.
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Focus sur le travail de Hossein Zare qui nous propose des clichés surréalistes très réussis. L’utilisation de certains logiciels tels que Photoshop pour la manipulation photographique lui permet de créer des mondes et des lieux surréalistes. De très belles créations à découvrir dans la suite de l’article.
BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its free BT Sport channels.
Yes, this is the brainchild of agency creative vet Feh Tarty, who has spent the last three years as a creative director at Mother London and has also worked at the likes of W+K and Goodby during his career. While Mother NY does its own thing with “Momtract,” we have this celeb-themed Mother’s Day effort from across the pond that includes a game called, yes,Who is Really Famous. Regarding the project, Tarty says, “Throughout my career in advertising, I’ve had the opportunity meet some famous people. But when I would share these experiences with my mom, in more cases than not, she would have no idea who a person was. I would jokingly say to friends that no one is really famous unless my mom knows who they are. So I decided to find out who actually is, according to my mom, by making a film and asking her which names or faces she [recognized].”
As the clip suggests, you are asked to select photos of at least 20 celebrities and then ask your mother whether she recognizes them. So farthe “top least famous people” on the Who Is Really Famous site are Diddy and Russell Crowe. C’mon mums, you can do better because we’re talking about royals, pop stars and others for heaven’s sake. Give it a go if you’d like with yours and play here.
New Career Opportunities Daily: The best jobs in media.
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody.
Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside.
For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors.
How? By transforming a normal billboard into a huge insect trap.
Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray
and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.
Advertising Agency: Publicis, Milan, Italy
Creative directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art Director: Francesco Epifani
Account Director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin
Assista esta pérola feita por fãs, antes que a Disney tire do ar. Já imaginou os personagens de diferentes jogos da Lucas Arts se cruzando na mesma aventura?
Poisé, neste do it yourselfshortvideo, Guy Brush (Monkey Island) encontra Indiana Jones, que logo encontram Lavern e Hoggie (Day of the tentacle) e Max (Sam & Max). Até descobrirem que o Mickey está manipulando todos em um plano diabólico… Tudo embalado por uma dublagem engraçada e made in Brazil.
Post originalmente publicado no Brainstorm #9
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Tim Allan, the managing director of Portland Communications and former press adviser to Tony Blair, has criticised the way David Cameron sold his Big Society concept as a “poor example of effective political communication”.
The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all her passengers dying. Admittedly, I too find myself thinking we're all going to die whenever I get on an airplane, but I doubt this ad was delving into my paranoid subconscious so much as intentionally courting controversy. As a provocative ad for a new product, however, the spot seems to fail on two fronts: It doesn't do much to explain the product, and it hasn't even drummed up the outrage its creators had intended. (Agency CEO Martin Lochmann seemed disappointed when he told the Huffington Post that he “expected it to be worse.”) A related spot for the drink, which you can watch after the jump, avoids threats of imminent death—unless you happen to be a piece of Ikea furniture.
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BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an “affordable and exciting” new service which will challenge the dominance of Sky Sports.
Strap that lap belt tight, because Old Navy’s newest airline-themed ad will rocket you all the way back to 1994. Boyz II Men are the newest retro celebs to star in Crispin Porter + Bogusky’s zany spots for the retailer, which most recently tapped the supposed T-shirt expertise of Mr. T. In the new ad, 1990s R&B romancers Boyz II Men reinterpret their hit “I’ll Make Love to You” as an ode to white jeans. It's good to see them back on the air and still rocking the ivory suits, but given the fact they only have two lines of lyrics and a bunch of “loolooloo” noises, it’s probably for the best the trio gets cut off a bit early. They’re definitely an improvement over the perennial ad cameos by Mr. T, but in this series of pun-packed Old Navy spots, I’d say the best of the lot is definitely Jennifer Love Hewitt and her “flirtation device,” which you can check out after the jump.
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I'm not sure what I was expecting from a retro gaming remake about Nazi robot armies, but this trailer surely isn’t it. (And that's a good thing.) Agency AKQA and production house Psyop have created a slick, compelling and enigmatically dark preview of Wolfenstein: The New Order, scheduled for release later this year. Wolfenstein is one of the oldest franchises in gaming, dating back to Castle Wolfenstein in 1981. Its most famous installment, 1992’s Wolfenstein 3D, allowed you to kill Hitler while he stomped around in a robotic suit, which was about as enjoyable as it was ridiculous. In the trailer below, though, we see a much darker and more ominous take on the Nazi robot, which is apparently the Reich’s foot soldier of choice in this alternate history’s 1960. The 100-second teaser clip is definitely a fine piece of commercial cinematography, but I remain skeptical that the new Wolfenstein—or any game about a guy shooting giant, goose-stepping robots—can live up to this level of gravity.
CREDITS
Client: Bethesda Softworks
Agency: AKQA
Michael Powell – Creative Director
Akira Takahashi – Creative Director
Ed Davis – Account Director
Paul Chang – Senior Account Executive
Andy Haynes – Senior Motion Designer
Production Company: Psyop
Jon Saunders – Creative Director
Lucia Grillo – Executive Producer
Jen Cadic – Producer
Jon Saunders – Designer
Edward Laag – Designer
Kenesha Sneed – Designer
Ram Bhat – Designer
Cass Vanini – Editor
Robin Nishio – Storyboard Artist
Eban Byrne – Lead Technical Director
Pat Porter – Animation
Kitty Lin – Animation
Eric Chou – Animation
Dan Fine – Modeling
Bryan Eck – Modeling
Jordan Harvey – Modeling
Zed Bennett – Rigging
Eban Byrne – VFX
Fabio Piparo – VFX
Jonah Friedman – Lighting
Andy Gilbert – Lighting
Keith Kim – Lighting
Oliver Castle – Lighting
Andy Hara – Lighting
Brandi Diminio – Lighting
Michelle Ko – Lighting
Nick Tanner – Lead Compositor
Bo Kim – Compositing
Tim Regan – Compositing
Tobey Lindback – Compositing
Nick Tanner – Flame Artist
Music Production Company:
COPILOT Strategic Music + Sound
Jason Menkes – Music Producer
Ravi Krishnaswami – Music Arranger
Sound Design Company: Defacto Sound
Dallas Taylor – Sound Designer
Ken McGill – Sound Designer
Samson Neslund – Sound Designer
Music Licensing: Brandracket
Chris Parker
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Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”
Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”
Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.
New Career Opportunities Daily: The best jobs in media.
Uma instalação interativa medindo 8 metros e construída manualmente pela Talisker Whiskey, em parceria com a Vivid Design Works, deu de presente aos londrinos uma baita tempestade.
Talisker é dona da única destilaria em uma das ilhas ao norte da Escócia – Skye – que também é um dos lugares mais úmidos do país, onde uma leve garoa pode rapidamente formar um fenômeno meteorológico. E, para promover o seu novo produto Talisker Storm, a marca de whiskey escolheu levar o tempo escocês em turnê para a Europa.
Com a ajuda do famoso homem do tempo Michael Fish, a equipe deixou a área externa do Design Museum com uma combinação de neblina, chuva, luzes e muito vento.
A coragem era fator decisivo na experiência com a marca e na vontade de provar a bebida.
Para quem estava por ali de passagem, era possível escolher o quão forte seria a tempestade que enfrentariam. Os mais resistentes levavam uma garrafa do produto, enquanto aqueles que escolhiam um nível mais fácil provavam apenas um copinho.
Mesmo avistando só de longe, a tempestade interativa surtia o efeito de força, atrevimento e coragem da bebida escocesa.
Post originalmente publicado no Brainstorm #9
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Trade organization the Mobile Marketing Association has commissioned a new study that projects the mobile marketing to add $400 billion in incremental output and nearly a million jobs by to the U.S. economy by 2015.
While the findings are meant to induce marketers to spend more on mobile, the study is also part of the MMA’s lobbying effort to illustrate the job creation prospects of mobile marketing and in turn, head off potential regulation.
“Asking a bunch of people who are unfamiliar with mobile marketing to set up digital policy might inhibit innovation,” MMA CEO Greg Stuart said. “Let’s not stifle job growth.”
Audi is using its latest UK ad campaign, featuring its first “heroine” in 20 years, to push the message that the brand offers drivers both “style” and “substance”.
Immediate Media will increasingly generate income from selling third-party products online, according to the publisher’s chief executive Tom Bureau who said the new Radio Times travel offers should bring in £5m a year.
Dyson, the maker of high-end vacuums and other appliances, has consolidated global media-buying and planning duties with WPP’s Mindshare.
According to executives familiar with the matter, the total global media budget for the account exceeds $100 million. Kantar Media figures show that in 2012, Dyson spent about $67 million on U.S. measured media.
Until now, Dyson had worked with media shops from different holding companies around the world. Incumbents such as Interpublic’s UM (U.S.), Omnicom’s PHD (UK) and WPP’s Mindshare (Europe) competed in the late stages of the review. Aegis’ Carat also participated in the process. The marketer and agencies either declined to comment or could not be reached by press time.
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