Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One’s Venture Card.
The visuals in the two spots, titled “Seats” and “Musical Chairs,” are bright and whimsical, which contrasts with Garner’s concerned vocal delivery. Did one of those chairs kick a puppy or something? /p>
She hasn’t gone full Clint Eastwood, but she’s still pretty intense about the first-world problem of airline mile blackout dates.
Garner joins a growing roster of big-name celebrities who’ve starred in Capital One ads, including Alec Baldwin and Samuel L. Jackson.
Sharing a name with a celebrity has got to be a blessing and a curse. But it can also make you mildy famous.
Lynda Pearson and Millie Olson co-founded Amazon Advertising, an agency based in San Francisco. In the video below, they explain that while they and the e-retail juggernaut have filed seperate trademarks that keep each from encroaching on one another’s business, it’s gotten harder to maintain an identity as the Amazon that’s not THE Amazon.
“We just didn’t know they were gonna take over the entire world,” Pearson says.
The results are pretty amusing too. “The real” Justin Bieber explains how he’s been kicked off Facebook (for not being the douchier but more famous Bieber), and Jon Stewart talks about how he dated a girl named Hillary Clinton (who incidentally wasn’t so proud to share her name when the Lewinsky scandal broke).
Take a look below as Bieber, Stewart, Zellweger, Letterman, Alice Cooper and the Amazon Advertising team give us a taste of what it might be like to be famous…ish.
Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of the whiskey rolling out nationwide in June.
Would you pay $150 and up for Sinatra Select? It's 90 proof—regular Jack is 80—so your ol' blue eyes will get bloodshot faster than ever before. (The variant has been sold in duty-free stores in airports for a couple of years.)
There's digital, print and a 30-second spot mixing archival photos with big-band music stylings and nightclub scenes. In one shot, Frank hangs out with comedian Jackie Gleason, who apparently introduced the singer to Jack Daniel's in the late 1940s.
When it comes to resurrecting dead celebs as endorsers, I prefer this relatively simple approach to some efforts by other brands. It seems less forced than, say, using high-tech hijinks to make dear, departed Audrey Hepburn hawk candy bars.
Plus, Frankie was a true fan, calling the drink "the nectar of the gods" and toasting crowds at his concerts with Jack. So his presence feels genuine. It's also an interesting contrast to the week's other big spirits endorsement deal. It's hard to picture Mila Kunis pounding back Jim Beam, but imagining Sinatra goofy on Jack, slurring the words to "My Way" and cursing Ava Gardner as he stumbles into a limo? Ring a ding ding!
CREDITS TV Spot: "Frank The Man" Executive Creative Directors: Wade Devers, Pete Johnson Group Creative Director: Erik Enberg Creative Director: Greg Almeida Art Director: Daran Brossard Copywriter: Greg Almeida Producers: William Near, Benjamin Ouellette Assistant Producers: Alex Saevitz Business Affairs: Maria Rougvie Marketing Producers: Paul Nelson, Emily Brooks, Shannon Coletti, Nicolle Fagan Production Company, Visual Effects: Elastic Pictures Executive Producer: Jennifer Sofio Line Producer: Rick Brown Director: Jake Banks Cinematographer: Eric Treml Editorial Company: Rock Paper Scissors Editor: Parker Whipple Music Company: Pivot Audio Music Composers: Jan Kos, Guy Amitai Postproduction Producer: Scott Boyajan Music: Pivot Audio
Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K. actor James Corden, best known as the creator of hit BBC sitcom Gavin & Stacey but probably more familiar to Americans from his Doctor Who appearances, stars in the latest video for Cadbury's "Free the Joy" campaign.
It's a solid two minutes of dancing and lip-syncing. That length might seem tiresome, and Cadbury's product barely features in it, but it's so fun that I had no problem watching all the way through. Twice. And judging from the clip's 1.5 million views in two days, I think others might agree.
Strap that lap belt tight, because Old Navy’s newest airline-themed ad will rocket you all the way back to 1994. Boyz II Men are the newest retro celebs to star in Crispin Porter + Bogusky’s zany spots for the retailer, which most recently tapped the supposed T-shirt expertise of Mr. T. In the new ad, 1990s R&B romancers Boyz II Men reinterpret their hit “I’ll Make Love to You” as an ode to white jeans. It's good to see them back on the air and still rocking the ivory suits, but given the fact they only have two lines of lyrics and a bunch of “loolooloo” noises, it’s probably for the best the trio gets cut off a bit early. They’re definitely an improvement over the perennial ad cameos by Mr. T, but in this series of pun-packed Old Navy spots, I’d say the best of the lot is definitely Jennifer Love Hewitt and her “flirtation device,” which you can check out after the jump.
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