Hasta La Creative!

Doner created a new global campaign called “Mirage” for FIAT, in promotion of their new Fiat 500L, the first four door vehicle from the automaker (which we guess is now officially Fiat Chrysler Automobiles). “Mirage” enlists the help of Diddy and Pharrell‘s hit “Happy,” which you may recall as the song from the world’s first 24-hour music video, and the soundtrack to Despicable Me 2.

“Mirage” is (as you might have guessed) set in the desert. Two lost travelers searching for rescue see Diddy drive by in a Fiat, but dismiss the sighting as a mirage. When they then stumble on Diddy‘s REVOLT soiree, they again dismiss the vision as a mirage, with one of the travelers pointing to the new Fiat 500L and saying, “The Fiat over there has four doors. Fiat only makes small cars, it’s not real.” The line draws attention to the misconception that Fiat only builds small cars as a way of introducing the new Fiat 500L, further cemented by the tagline, “Unbelievably Big” (which is sure to elicit snickers and/or “That’s what she said” jokes from certain corners of the ad community). In the spot, Diddy once again proves himself a much more talented comedic actor than rapper (for further evidence, see Made or Get Him to the Greek), delivering the spot’s punchline (which I won’t reveal here) with great timing.

Doner’s global campaign will roll out this Thursday, with the TV spot running both nationally and internationally, and will also include online components. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Yes, this is the brainchild of agency creative vet Feh Tarty, who has spent the last three years as a creative director at Mother London and has also worked at the likes of W+K and Goodby during his career. While Mother NY does its own thing with “Momtract,” we have this celeb-themed Mother’s Day effort from across the pond that includes a game called, yes,Who is Really Famous. Regarding the project, Tarty says, “Throughout my career in advertising, I’ve had the opportunity meet some famous people. But when I would share these experiences with my mom, in more cases than not, she would have no idea who a person was. I would jokingly say to friends that no one is really famous unless my mom knows who they are. So I decided to find out who actually is, according to my mom, by making a film and asking her which names or faces she [recognized].”

As the clip suggests, you are asked to select photos of at least 20 celebrities and then ask your mother whether she recognizes them. So farthe “top least famous people” on the Who Is Really Famous site are Diddy and Russell Crowe. C’mon mums, you can do better because we’re talking about royals, pop stars and others for heaven’s sake. Give it a go if you’d like with yours and play here.

New Career Opportunities Daily: The best jobs in media.