Jun 17

Isla Fisher Stars VCCP Sydney’s New Spot for ING Direct

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Australian actress Isla Fisher plays a reluctant celebrity spokeswoman in VCCP Sydney’s new spot for ING Direct, entitled “Monloluge.” She nervously talks herself through the role, which only contains one line, “ING Direct, how banking can be.”

“How am I going to make that sound real?” she asks herself, walking onto the set. She goes on to complain about the tightness of her dress and work in quick jabs at fellow Australian actors Hugh Jackman and Russell Crowe before the camera rolls…at which point things go awry. The spot is the latest ad to feature a reluctant spokesperson, a trope popularized with Droga5’s “If We Made It” spot starring Anna Kendrick and perfected by Ricky Gervais in M&C Saatchi’s campaign introducing Australia to Neflix for Optus. As far as the style goes, Isla’s “Monologue” falls somewhere in the middle of the pack, a good deal more entertaining than Neil Patrick Harris in W+K’s New York’s recent work for Heineken Light, but the joke is starting to get a bit stale.

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May 09

So, Who the Hell is Really Famous? Feh Tarty Wants to Know…from Moms

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Yes, this is the brainchild of agency creative vet Feh Tarty, who has spent the last three years as a creative director at Mother London and has also worked at the likes of W+K and Goodby during his career. While Mother NY does its own thing with “Momtract,” we have this celeb-themed Mother’s Day effort from across the pond that includes a game called, yes,Who is Really Famous. Regarding the project, Tarty says, “Throughout my career in advertising, I’ve had the opportunity meet some famous people. But when I would share these experiences with my mom, in more cases than not, she would have no idea who a person was. I would jokingly say to friends that no one is really famous unless my mom knows who they are. So I decided to find out who actually is, according to my mom, by making a film and asking her which names or faces she [recognized].”

As the clip suggests, you are asked to select photos of at least 20 celebrities and then ask your mother whether she recognizes them. So farthe “top least famous people” on the Who Is Really Famous site are Diddy and Russell Crowe. C’mon mums, you can do better because we’re talking about royals, pop stars and others for heaven’s sake. Give it a go if you’d like with yours and play here.

 

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