Hasta La Creative!

Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a cycling magazine. Too intrusive? Perhaps—although the interruption is pretty minor, and the creative has a delightful element to it.

Depois de um bom tempo focando nos aplicativos, a Apple decidiu destacar outra função do iPhone 5: a camera.

A marca lembra que, diariamente, o iPhone tira mais fotos que qualquer outra camera no mundo. Contando as milhões de imagens de comida, claro. O novo comercial também não esquece o Instagram, mostrando o app sendo utilizado pelas pessoas.

A criação é da TBWA\Media Arts Lab.

Post originalmente publicado no Brainstorm #9
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Cats doing aerobics? DDB Chicago's amusing new video for Temptations cat treats is likely to blow up the Internet. No wonder Temptations-eating felines have the leg muscles to be able to cling so ardently to their owners. Check out the Work It Kitty website, where you can download the song ("I Don't Wanna Dance," recorded by Alex Gaudino, featuring Taboo) and learn more about the cats in the video. Ask your veterinarian if you're healthy enough for the Work It Kitty workout. Not recommended if you're on drugs, like those fools in JWT's Litter Genie spots. Credits below.

CREDITS
Client: Temptations Cat Treats
Agency: DDB, Chicago
Executive Vice President, Chief Creative Officer: Ewan Patterson
Senior Vice President, Executive Creative Director: Mark Gross
Vice President, Creative Director, Art Director: Wayne Robinson
Vice President, Creative Director, Copywriter: Matt Collier
Vice President, Executive Producer: Will St. Clair
Executive Digital Producer: Jon Ellis
Music Production Manager: Linda Bres
Executive Producer, Music and Integration: Eric Johnson
Production Business Manager: Scott Terry
Designer: Cody Petruk
Digital Artist, Designer: Annie Tsikretsis
Print Producer: Erica Bletsch
Art Buyer: Karen Blatchford
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Editorial Company: Beast, Chicago
Editor: John Dingfield
Telecine: Company 3, Chicago
Post Effects, Graphics: Method Studios, Chicago
Music: Ultra Records, "I Don't Wanna Dance," recorded by Alex Gaudino featuring Taboo

With the 2013 NewFronts now upon us, the digital quest for TV budgets continues. But the reviews for last year’s NewFronts were only mixed. There are ways things could go much better this year.

The NewFronts were designed to ask agencies and brands to think about web video the same way they think about TV — a fair request given shifting viewing habits and online production values that are now on par with on-air programming. To hammer the similarities home, NewFront presenters last year imitated the traditional upfront parties where TV networks trot out stars and try to dazzle ad buyers just before negotiations for the fall season begin.

But thinking about the two in similar terms doesn’t necessarily make the case for similar ad spending levels. Missing in between last year’s Mustang giveaway and Jay-Z show was a sustained focus on what makes online video unique. By striving to mirror the precedent set by the upfronts, the 2012 NewFront overlooked what inherently makes digital video valuable: measurement, engagement and flexibility.

Continue reading at AdAge.com

« Wearable Foods » est le nom de la série d’œuvres que l’artiste coréenne Yeonju Sung compose avec des créations de vêtements utilisant de la nourriture. En composant différentes pièces à l’aide d’aliments tels que de la tomate ou des champignons, cette artiste nous propose de véritables pièces d’art visuellement bluffantes.

In perhaps the best spot since the passing of Steve Jobs, Apple and TBWA\Media Arts Lab’s latest for the iPhone, “Photos Every Day,” somehow mixes simplicity with more visually striking images than we’ve seen from the tech giant in quite a while.

“Photos Every Day” takes us outside of Apple’s infinite environment of white space and Helvetica and into the great outdoors, which may be the first time Apple’s ever done that to my recollection. However, I’m young, so correct me if I’m wrong here. The spot highlights one of the iPhone’s greatest, if overlooked feature: its 8-megapixel HD camera. Now, in this day an age, every phone on the market is a camera-phone, as has been the case for nearly a decade now. However, the iPhone’s camera is, and probably will continue to be, a step up from every Nexus or HTC phone on the market.

This is Apple’s way of saying, “Hey, remember this thing? We have the best, and, unlike Siri, it’s actually one of our features that you’ll use constantly for just about everything.” Add to that Instagram, which began as an iPhone exclusive and still works best with iOS, and you have yourself some simple, yet beautiful. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

"They Don't Work for You," a gun-control campaign from Brooklyn design shop Guts & Glory, is intended to stir the emotions of the faithful and give them simple, direct and proactive ways to respond. The website gets under your skin using deceptively simple, exceptionally skillful Web design and the frequently overlooked (yet often quite powerful) tactic of repetition.

First, we see images of the six educators killed in December's Newtown, Conn., school shooting, and the headline "These teachers sacrificed their lives for the children they worked for." That's followed by pictures of the 45 U.S. senators whose recent votes killed the proposal to extend background checks on firearm sales. "These senators voted against protecting the children they work for," the copy says. As users scroll down, successive screens show individual lawmakers alongside images of kids who died from gun violence (and who, according to Guts & Glory, might not have perished if stricter firearms laws had been in place). Lamar Alexander (R-Tenn.) appears first, paired with 6-year-old Newtown victim Charlotte Bacon. Text reads, "Sen. Alexander doesn't work for kids like Charlotte," and urges visitors to ask him why via phone, email and social media. This basic template is then repeated 44 times, plugging in a different legislator and slain child.

Repetition is, of course, a basic tenet of advertising, political speeches and religious sermons, because it reinforces and amplifies the message, lending extra power to an argument or proposition and firmly fixing ideas in the audience's heads. It's a proven motivator. The more times you're told "Do it," "Do it," "Do it," the more likely you are to take action, especially if you already agree with the premise. The repetition here is particularly effective. The faithful grow angrier—and presumably more primed to contact senators to make their feelings known—with each passing screen.

With folks now on edge, NRA chief Wayne LaPierre appears solo near the end, along with the message, "These senators don’t work for you. They work for the NRA, who works for the gun industry, whose sole purpose is to sell more guns." One more scroll yields a hashtag: #AskThemWhy. Of course, doing so is tantamount to asking a loaded question, but that's exactly what the site's creators have in mind—and lawmakers might want to have some compelling answers ready.

Urs Fischer est un artiste suisse de Zurich qui expose actuellement au Los Angeles’ Museum of Contemporary Art sa première rétrospective avec des œuvres magiques dont l’incroyable « Horses Dream of Horses » représentant 1500 gouttes de pluie géantes réalisées en plâtre et résine. A découvrir dans la suite.

TBWA\London has bolstered its creative department by appointing Martin Jon Adolfsson as its first innovation director.