Afin de fêter les 10 ans de Roppongi Hills Mori Tower (gratte-ciel de Tokyo de 238 mètres de hauteur), Tokyo City Symphony propose une expérience splendide basée sur une maquette géante du district de l’immeuble à l’échelle 1/1000 sur laquelle différents mappings absolument incroyables ont été projetés.
Advertising Agency: Quê Comunicação, Rio de Janeiro, Brazil
Creative Director: Eduardo Almeida
Art Director: Bernardo Cople
Copywriter: Thiago Fernandes
Account Director: Tatiana Soter
Agency Producer: Álvaro Edir
Photographers: Shutter Stock, Bernardo Cople
Account manager: Marina Gouvêia
Advertising Agency: Quê Comunicação, Rio de Janeiro, Brazil
Creative Director: Eduardo Almeida
Art Director: Bernardo Cople
Copywriter: Thiago Fernandes
Account Director: Tatiana Soter
Agency Producer: Álvaro Edir
Photographers: Shutter Stock, Bernardo Cople
Account manager: Marina Gouvêia
Advertising Agency: Quê Comunicação, Rio de Janeiro, Brazil
Creative Director: Eduardo Almeida
Art Director: Bernardo Cople
Copywriter: Thiago Fernandes
Account Director: Tatiana Soter
Agency Producer: Álvaro Edir
Photographers: Shutter Stock, Bernardo Cople
Account manager: Marina Gouvêia
Advertising Agency: Quê Comunicação, Rio de Janeiro, Brazil
Creative Director: Eduardo Almeida
Art Director: Bernardo Cople
Copywriter: Thiago Fernandes
Account Director: Tatiana Soter
Agency Producer: Álvaro Edir
Photographers: Shutter Stock, Bernardo Cople
Account manager: Marina Gouvêia
Apple’s new 60-second TV commercial for the iPhone 5 is a return to form, the sort of spot that Steve Jobs would have loved.
The commercial focuses on the iPhone’s camera and how it’s used to document lives, with users taking pictures with friends, snapping food at restaurants, and recording vacations. It’s more touching than recent spots, though it closes with a bold claim, stating: “Every day, more photos are taken with the iPhone than any other camera.” (Not any other smartphone, but any other camera.)
The film was pulled from theaters in April, but is now set to debut on May 12. Sony Pictures officials declined to say if the movie had been edited.
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Advertising Agency: M&C Saatchi, Australia
Agency Producers: Dennis Di Salvo, Harry Lowell
Creative Director: James Bray
Copywriter: Courtney Culp
Art Director: Melissa Neborsky
Production Company: dillygent&son
EP: Dilly Gent
Producer: Ross Levine
Director: Lorenzo Fonda
DP: Jackson Hunt
Production Designer: Eric Archer
Editorial Company: Bonch
Producer: Jennifer Chavarria
Editor: Anthony Cerniello
Online Editor: Bill Pollock
Music: Pop of Summer: “Skyscraper”, Elephant
Advertising Agency: M&C Saatchi, Australia
Agency Producers: Dennis Di Salvo, Harry Lowell
Creative Director: James Bray
Copywriter: Courtney Culp
Art Director: Melissa Neborsky
Production Company: dillygent&son
EP: Dilly Gent
Producer: Ross Levine
Director: Lorenzo Fonda
DP: Jackson Hunt
Production Designer: Eric Archer
Editorial Company: Bonch
Producer: Jennifer Chavarria
Editor: Anthony Cerniello
Online Editor: Bill Pollock
Music: Bring on Spring: “Line it up”, Extreme feat. Music
Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.
There’s never a knowing wink or hint of anything more than the wonder of budding young love. It’s almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.
Thank you, Coke. Thanks you, Fitzgerald and Co.
Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native, now 13, returned to the Today show recently and reflected on what motivated him to follow through on a promise he made after the Nike shoot. "I still can't believe that was me then, and this is me now. It just looks a lot different," he says. "I would never have changed my lifestyle if I was never in this commercial. That's not the only reason, but that really did help." Sorrell has been working with a personal trainer and a nutritionist and making healthier choices generally, which has helped him drop from 232 to 200 pounds. On a recent visit to Bob Evans, "I got a turkey sandwich" and a side of fruit, he says. "Usually that would be a double hamburger, cheese and all that bad stuff. Usually, it would be fries. Just stuff like that. Just little changes, but that's obviously carrying me 32 pounds less."
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Dove has rekindled excitement around its Campaign for Real Beauty with a three-minute video entitled “Sketches.” In it, a forensic sketch artist draws images of women, seated behind a curtain, who describe themselves by responding to the sketch artist’s questions. Then an acquaintance is asked to describe the same women to the artist, and the two sketches are compared. Invariably, the self-described sketch portrays a much less attractive woman. As the sketches are revealed to the participants, the artist asks suggestively, “Are you more beautiful than you think?” to which the teary-eyed respondents, reply in the affirmative.
The short film is beautifully shot and expertly edited. From the advertising point of view, two questions surfaced for me after seeing it: 1) Will this message of “You are more beautiful than you think” resonate with people and be associated with the core values of the Dove brand? and 2) Will this advertisement sell Dove’s soap?
For the fun of it, I had some quick-and-dirty qualitative research done around the “Sketches” video. The respondents were 100 women chosen randomly on the streets of Manhattan. It’s hardly a definitive sample, I know, but with interesting responses nonetheless. Following are the questions they were asked, their answers and my interpretation.
Stewie Griffin, the 1-year-old prodigy from Family Guy, is a lovable character, but man can he get annoying. In this 15-second spot from 72andSunny for Google Chrome, he proves just that. "Mom! Mom! Mommy! Ma!" he cries, as Lois stares off in a tormented haze. Ah, the gifts of parenthood. The spot makes its point, though. Google Chrome can't stop you from being interrupted, but it can let you pick up where you left off. What is it with Stewie being so repetitive in commercials? Now, someone please find Rupert so Stewie can finally shut up.
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Finnish dental clinic Hammaspeikko and McCann Worldgroup make posters a little more interesting, in a campaign to promote the clinic’s dental whitening services. When the poster is photographed with the flash on, the result of the whitening (plus the clinic’s number and a discount voucher) is shown in the photo.
For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
(TrendHunter.com) With the goal of making the placement of power points less restrictive, the designers of the Window Socket ended up with an ingenious final concept. Not only did they arrive at a solution that would…
My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here’s my first first on List.ly.
Content marketing is not new. It's been an integral part of marketing communications since John Deere created "The Furrow," a magazine for farmers in the late 19th century. Now with a decided re-emphasis on content today, some brands are blazing new trails while others continue to miss the point entirely. This list honors the former.
We've brewed beer we love for more than 30 years, and our pioneering spirit is stronger than ever. www.sierranevada.com
Find the latest news, events, live streams, videos & photos from the World of Red Bull and beyond, including motorsports, bike, snow, surf, music and more.
The Gecko, the hugely popular and beloved advertising spokesperson for GEICO, has spent the last few years traveling across America, like a modern-day de Tocqueville. This is his first book.
Added by Shawn Hartley on Apr 26, 2013
ParentSavvy is your child health and parenting resource offering parenting advice, tips, tools and expert answers to your questions.
Jaguar is proud to introduce 'Desire', a film project in collaboration with Ridley Scott Associates - starring Emmy award winner Damian Lewis with music by Lana Del Rey.
Anchor Brewing Company tells the story of our label artist Jim Stitt. Jim has had a hand in nearly every Anchor label since the 1970's and hand draws a new tree each year for the Anchor Christmas Ale Label. Jim Stitt, Fritz Maytag, and Dave Burkhart collectively tell the story of a huge part of Anchor's history.
The post Dear Content Marketing Pros, Help Build Out This List.ly appeared first on AdPulp.
Advertising Agency: ThinkTank, Edmonton, Canada
Creative Director: Dale Bochon
Art Director: Bryan MacNeill
Copywriter: Dale Bochon
Additional credits: Aaron Kroetsch, Kathy Watts, Ed Langer
Published: April 2013
A Facebook app that reveals how hated you are on a worldwide scale using your social graph.
Art Director: Lia Khayami
Copywriter: Diana Castillo
Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Head of Production: Natasha Wellesley
Agency Producer: Colleen Wellman
Art Director: Marcus Cross
Copywriter: Kevin Steele
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax
Global Group Communications Director: Ryan Morlan
Global Communications Manager: Lorrin Pascoe
Track: “Goldie”
Artist: A$AP Rocky
Production Company: Reset
Director: Andre Stringer
Executive Producer: Jeff McDougal
Line Producer: Adam Cramer
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Managing Director: Linda Carlson
Executive Producer: Carol Lynn Weaver
Transfer Company: MPC
Colorist: Mark Gethin
Executive Producer: Asher Edwards
Color Producer: Amanda Ornelas
Special effects/VFX Company: MPC
Creative Director: Jake Montgomery
Flame Lead: Jake Montgomery
3D Lead: Daniel Marsh
Flame: Jake Montgomery,Andy Edwards
Nuke: Will Voss, Lisa Ryan
CG/FX: Erik Borzi,Maxx Burman, Christian Sanchez, Michael Wynd
Executive Producer: Asher Edwards
Producer: Nicole Fina
Mix Company: Beacon Street
Mixer: Mike Franklin
Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents.
Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How the hell do we do this?”
For PepsiCo’s Mountain Dew brand, the answer is we outsource content production to a media company.
According to Stuart Elliott of The Times, Complex Media — publisher of Complex.com, Do Androids Dance, Four Pins, Nice Kicks and Sneaker Report — can now add Green-Label.com, to its list of titles and Mountain Dew to its list of clients.
Score another one for the media companies. This is work that could be done by an agency — an agency with journalists on staff. But no.
Elliott helps puts the project into historical (and modern day) context:
Green-Label.com will be billed by Complex Media as “presented by Mountain Dew,” echoing an earlier era of content marketing in which radio and television shows were “brought to you by” sponsors’ brands. Other Web sites in the same vein carry similar designations; for instance, The Adrenalist has articles about adventure sports that are sponsored by the Degree Men antiperspirants sold by Unilever.
I wonder, will Mountain Dew’s Green-Label.com compete with the best media in existence? The new online magazine covers action sports, style, art and music. That’s a crowded field and it won’t be easy to gain traction. Regardless, my contention is a brand like Mountain Dew can compete, because it has the money to compete. Of course, money alone won’t get the job done. The brand team also needs vision, taste and patience to get it right.
I might add that American Express gets it right with their two newsstand titles, Food & Wine and Travel & Leisure. Red Bull gets it right with RedBulletin.
There’s a lot of room for growth and for greatness here.
The post Are You Down With This Concept Yet? Media Is A Marketing Service. appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
