Apr
26
Ad for Bike Light Illuminates Cycling Magazine’s Entire iPad Edition
Posted in: Uncategorized
Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a cycling magazine. Too intrusive? Perhaps—although the interruption is pretty minor, and the creative has a delightful element to it.
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