(TrendHunter.com) NeatoShop products are certainly an interesting mix of hip and clever things. The merchandise caters to a wide variety of individuals with its playful and novelty items.
The best way to describe…
Nimble. Always on. Real-time.
Agencies are increasingly employing these descriptors to convince clients that they can work faster than ever. The motivation is understandable. For years now the ad business, particularly agencies not branded “digital,” has received a bad rap for being sluggish and not moving at the pace of technological change. Marketers, meanwhile, are feeling the pressure to innovate faster.
Lerer Ventures’ Eric Hippeau — who, as a backer of dozens of successful digital startups including BuzzFeed, knows a thing or two about innovating at breakneck speed — gave attendees of this month’s Ad Age Digital Conference some sobering advice: “Marketers are being outpaced by consumers. That gap has to close. We must pick up the pace.”
Among a quiet row of humble houses in San Francisco’s Glen Park neighborhood lies one of the largest estates in the city, accessible via a gated driveway. Large bronze animal statues, such as an elephant and a stag with massive antlers, dot the yard.
A 20-something man wearing a white jacket and hipsterish glasses greets you at the door of the mansion, known as Chenery House. The butler leads you inside, past a large mural depicting famous San Franciscans like Koko the gorilla and Nancy Pelosi.
You’re now in one of the most eccentric homes in the city: It has its own “magic room,” which features a fake electric chair that can be switched on to make the dummy seated on it writhe and moan. In another room, there’s a gigantic replica of Rembrandt’s “The Night Watch” and a wax figure of a bartender poised to take your order. If so inclined, you can wade in a tiny swimming pool that shimmers under stained-glass windows. Minimalism is not the theme here; art and memorabilia (the kind you’re not going to find at the Metropolitan Museum of Art) fill every nook and cranny. An example is a scarred globe with German place names that once belonged to Adolf Hitler; a plaque on its base wishes him eternal damnation.
The legend goes that when a fledgling ESPN asked NFL Commissioner Pete Rozelle to televise the 1980 NFL Draft, even the PR-savvy Mr. Rozelle doubted anybody would tune in.
Fast-forward 33 years and John Brody, senior VP-sponsorship and sales for the NFL, expected 50 million viewers to watch the three-day event across ESPN, NFL Network and NFL Mobile last Thursday through Saturday nights.
Among league sponsors and advertisers, the NFL Draft is now viewed as a “tentpole event” where they can directly connect their brands to the country’s most-popular sports league, Mr. Brody said. A confirmed 19 sponsors activated around this year’s event at Radio City Music Hall vs. 16 in 2012. Among them: Anheuser-Busch; Nike; Verizon; Pepsi; GMC; Visa; EA Sports; Under Armour; Gatorade; and Castrol.
Omnicom Group stock this month scored its all-time high; Interpublic and Dentsu Inc. hit the highest points since 2007; and WPP and Publicis Groupe reached levels not seen since 2000.
Boom times? Not exactly. U.S. agency revenue increased 5.6% in 2012, but that was the slowest growth since the ad-market recovery began in 2010. Agencies are on track for another year of moderate growth in 2013.
U.S. agency revenue — covering all forms of marketing communications, including advertising, media, digital, marketing services, health care and public relations — totaled $35.6 billion in 2012.
When Acxiom Corp. appeared prominently in the rankings of last year’s Agency Report, CEO Scott Howe wondered aloud, “Why are we even in this?”
Indeed, Acxiom — based in Little Rock, Ark., more than 1,200 highway miles from Madison Avenue — is not by definition a classic marketing-services agency. However, just as agencies are building out robust data- management and -analysis services for their brand clients, old-school data aggregators like Acxiom are moving onto agency turf.
Acxiom is known as one of the world’s largest data compilers, gathering consumer information from public data sources, co-ops and other third-parties and meshing it with proprietary data it manages on behalf of its clients to assist them in customer-relationship management, direct marketing and advertising efforts.
When Hormel Foods Corp. acquired Skippy earlier this year, there was little doubt that BBDO would get the account. That’s just the way it goes with these two, whose client-agency bond is stickier than, well, peanut butter.
From Spam to Dinty Moore stew to Jennie-O turkey, BBDO has serviced every Hormel brand since 1930. Such longevity and consistency are rarities in today’s marketplace, where some relationships barely last eight months, let alone eight decades. That’s why Ad Age is giving BBDO-Hormel top honors in our first agency-client-marriage contest, which recognizes relationships that are not only long, but incredibly strong.
Over 83 years, this pair’s secret to success is commitment and near-constant communication. BBDO, which runs the account from its Minneapolis office, on most days has someone on site at Hormel, headquartered about 100 miles south in rural Austin, Minn.
Forget about adland’s Big Four. It’s now the Big Five.
Dentsu Inc.’s March acquisition of Aegis Group vaulted Japan’s biggest agency firm into a $6.4 billion multi-region powerhouse (based on estimated combined 2012 revenue of the two companies), up from Dentsu’s $4.1 billion revenue in 2011.
Dentsu paid $4.9 billion for Aegis, the London-based owner of media agency Carat and digital network Isobar. That was the biggest deal in agency history, topping WPP’s $4.7 billion price tag for Young & Rubicam in 2000.
Some things can’t be covered. Fighting women’s abuse together.
The first women’s abuse ad to ever run in Saudi Arabia.
Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Published: April 2013
The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.
Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads
And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink
Published: January 2013
It’s hard.
Extra-strong ceramic tiles.
Advertising Agency: D&S, Beijing, China
Creative Director: Will Wang
Art Director: Hong Teng, Leo Liang
Copywriter: Tingting Song, Nicole Fan
Photographer: Leo Liang
3D Art Designer: Shaoda Mou
Published: April 2013
It’s hard.
Extra-strong ceramic tiles.
Advertising Agency: D&S, Beijing, China
Creative Director: Will Wang
Art Director: Hong Teng, Leo Liang
Copywriter: Tingting Song, Nicole Fan
Photographer: Leo Liang
3D Art Designer: Shaoda Mou
Published: April 2013
Don’t poach. Shoot the beauty.
824 Rhinos were murdered last year in Kenya, for a stupid belief that their horns have medicinal capability. This is a campaign to stop the poaching Rhinos, Elephants and Whales.
Advertising Agency: Scanad Kenya, Nairobi, Kenya
Art Director: Omondi Abudho
Copywriter: Pharis Kimani
Photographer: Stock
Published: January 2013
Don’t poach. Shoot the beauty.
824 Rhinos were murdered last year in Kenya, for a stupid belief that their horns have medicinal capability. This is a campaign to stop the poaching Rhinos, Elephants and Whales.
Advertising Agency: Scanad Kenya, Nairobi, Kenya
Art Director: Omondi Abudho
Copywriter: Pharis Kimani
Photographer: Stock
Published: January 2013
Don’t poach. Shoot the beauty.
824 Rhinos were murdered last year in Kenya, for a stupid belief that their horns have medicinal capability. This is a campaign to stop the poaching Rhinos, Elephants and Whales.
Advertising Agency: Scanad Kenya, Nairobi, Kenya
Art Director: Omondi Abudho
Copywriter: Pharis Kimani
Photographer: Stock
Published: January 2013
Super resistant cutlery
Domingo
Advertising Agency: Pubblica, Bogotá, Colombia
Creative Director: Ronald Bastidas Vélez
Art Director: Christian Vanegas
Copywriter: Ronald Bastidas Vélez
Illustrator: Christian Vanegas
Published: April 2013
(TrendHunter.com) U-Boat is a world-renowned watch brand that is known for its bold-faced, machismo-filled timepieces, and so it only makes sense that Dino Romano and designer Italo Fontana teamed up to make this…
Super resistant cutlery
Domingo
Advertising Agency: Pubblica, Bogotá, Colombia
Creative Director: Ronald Bastidas Vélez
Art Director: Christian Vanegas
Copywriter: Ronald Bastidas Vélez
Illustrator: Christian Vanegas
Published: April 2013
Super resistant cutlery
Domingo
Advertising Agency: Pubblica, Bogotá, Colombia
Creative Director: Ronald Bastidas Vélez
Art Director: Christian Vanegas
Copywriter: Ronald Bastidas Vélez
Illustrator: Christian Vanegas
Published: April 2013
Mary Thom, 68, a renowned intellectual in the women’s movement who worked at Ms. magazine, was killed on Friday in Yonkers.
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