Advertising Agency: 77 Ventures, USA
Executive Creative Directors: Michael Haje, Galen Bernard
Copywriters: Smitty Blauvelt, Sam Balaclava
Executive Producer: Jamie Cohen
Production: Über Content
Director: Chris Hooper
Executive Producer: Phyllis Koenig
Producer: Chris Rouchard
Post Production Co: Crew Cuts
Editor: Bill Cramer
Assistant Editor: Tommy Button
Sound: Joe @ Blas
Advertising Agency: 77 Ventures, USA
Executive Creative Directors: Michael Haje, Galen Bernard
Copywriters: Smitty Blauvelt, Sam Balaclava
Executive Producer: Jamie Cohen
Production: Über Content
Director: Chris Hooper
Executive Producer: Phyllis Koenig
Producer: Chris Rouchard
Post Production Co: Crew Cuts
Editor: Bill Cramer
Assistant Editor: Tommy Button
Sound: Joe @ Blas
Advertising Agency: 77 Ventures, USA
Executive Creative Directors: Michael Haje, Galen Bernard
Copywriters: Smitty Blauvelt, Sam Balaclava
Executive Producer: Jamie Cohen
Production: Über Content
Director: Chris Hooper
Executive Producer: Phyllis Koenig
Producer: Chris Rouchard
Post Production Co: Crew Cuts
Editor: Bill Cramer
Assistant Editor: Tommy Button
Sound: Joe @ Blas
Advertising Agency: DLC / Ogilvy & Mather, Puerto Rico
Creative Director: Rafael Sepulveda
Art Director: Francis Fernández
Copywriters: Nestor Rivera, Jonathan Rodriguez
Additional credits: Alvaro Aponte
Every child dreams of being an idol.
Advertising Agency: nova/sb, São Paulo, Brazil
Creative Director: Ricardo Furriel
Art Directors: Maurici Laruccia, Renato Domingos
Copywriter: Bruno Faulhaber
Illustrator: Zabottis Digital
Photographer: Gabriel Zuffo
Account Directors: Cleide Tomaz, Joana Araújo
Print Producer: Paulo Gonçalves
Art Buyer: Raquel Dias
Published: April 2013
Every child dreams of being an idol.
Advertising Agency: nova/sb, São Paulo, Brazil
Creative Director: Ricardo Furriel
Art Directors: Maurici Laruccia, Renato Domingos
Copywriter: Bruno Faulhaber
Illustrator: Zabottis Digital
Photographer: Gabriel Zuffo
Account Directors: Cleide Tomaz, Joana Araújo
Print Producer: Paulo Gonçalves
Art Buyer: Raquel Dias
Published: April 2013
Every child dreams of being an idol.
Advertising Agency: nova/sb, São Paulo, Brazil
Creative Director: Ricardo Furriel
Art Directors: Maurici Laruccia, Renato Domingos
Copywriter: Bruno Faulhaber
Illustrator: Zabottis Digital
Photographer: Gabriel Zuffo
Account Directors: Cleide Tomaz, Joana Araújo
Print Producer: Paulo Gonçalves
Art Buyer: Raquel Dias
Published: April 2013
In new videos for the SpendSmart Payments Company, which offers a prepaid debit card for teenagers, Justin Bieber talks about his modest upbringing.
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O Porta dos Fundos, além do sucesso online e assédio global, continua atraindo o interesse das marcas. A Fiat acaba de lançar uma campanha online com criação do grupo, na intenção de celebrar os 11 anos de liderança da montadora no Brasil.
São três vídeos que brincam com o tema de forma relevante. Mesmo não sendo brilhantes como algumas das produções espontâneas do canal, não forçam a barra com discursos auto-elogiosos para a marca. Quem aperta o play sem aviso, só descobre se tratar de uma iniciativa publicitária com a assinatura no final.
Criação da Sunset.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Philippe Starck My World couch has been designed in the interest of the modern resident. Present within this Starck piece are power outlets and an easily accessible Powermat charging tool,…
The popular social blogging site said that it would shut the multimedia news blog that it had created to report on its own community and dismiss a skeletal staff of three.
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Foram necessários 10 anos e 375 milhões de euros para que a reforma do Rijksmuseum, em Amsterdã, fosse concluída. Mais do que isso, levou uma década para que a principal obra do museu, A Ronda Noturna, de Rembrandt, pudesse retornar ao salão que ocupava desde 1885.
A reabertura do Rijksmuseum, no próximo sábado, é motivo de comemoração, especialmente por parte das empresas que patrocinaram a reforma. É o caso da ING, que contou com os criativos da JWT Amsterdam e We Are First para anunciar a data de uma maneira bem inesperada para alguns holandeses, recriando A Ronda Noturna em um shopping.
Apesar de lembrar A Dramatic Surprise on a Quiet Square, da TNT, é impossível negar o charme desta ação.
Post originalmente publicado no Brainstorm #9
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O sucesso Dumb Ways to Die está fazendo escola. Pelo menos é a impressão que se tem com The Poo Song, campanha que a Leith Agency criou para o National Health Service na Escócia. Aqui, a ideia é pedir que os mais jovens incentivem seus familiares mais velhos a fazer uma colonoscopia, apontando o exame como a melhor forma de prevenção contra o câncer de intestino.
O vídeo – assim como a musiquinha – tem 2min25seg e apesar de ser uma forma bacana de se abordar um assunto sério, ficou um pouco chato. Talvez o vaso não fosse o melhor personagem – Mr. Hankey provavelmente teria se saído melhor. Se o objetivo era criar um viral como Dumb Ways to Die, não deu certo. Resta, então, torcer para que a mensagem chegue aos destinatários.
Além do vídeo, também foi criado um hotsite com algumas informações e até mesmo gifs animados (sério!).
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The motivation for the design of the Future Personal Transportation System was to potentially offer people more options for means of eco-friendly travel. With Indian motorists in mind, Sanu K R…
The move was made quickly to affirm Mr. Daly’s slot as reports have been circulating that Alec Baldwin is in talks for a late-night role.
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Broken backs, broken spines, bound in dissent (and they took the spoons and the spatulas too)—Bloomberg’s invasion of Zucotti Park on November 15, 2011 was an exercise in fascist surprise. The shadowed violence of a midnight raid, hidden from media view, hidden from the break of day, is an image that endures in collective memory.
Inflicting arrhythmia upon the once-steady beat of Wall Street, the occupation of Zuccotti Park exposed the dark heart of global capitalism to the world. But what most threatened the status quo were the visceral alternatives occupiers lived—the way they slept, the way they ate, the books they read. And so they were removed.
If Bloomberg felt victorious at the sight of the empty space, the feeling was surely short lived. The occupation has dispersed and is now a global phenomenon. Resistance is no longer subversive and oppression is no longer the default. Today, in New York City, the courts have ordered the NYPD to pay for the damage they caused and the havoc they wreaked. The ruling is a victory, a spark of light on a glowing horizon. Today, we celebrate.
We are on the cusp of the global spring. And it will bring the beast to its knees, beginning with #Goldman and on towards a future that we, ourselves, have crafted.
Read more on Adbusters.org
A judge ruled that prosecutors must prove beyond a reasonable doubt that Pfc. Bradley Manning had “reason to believe” that files he leaked could be used to harm the United States or to aid a foreign power.
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(TrendHunter.com) The top trends this week were filled with unusual, creative pieces from Barbie makeovers to sculptures made to look like they’re covered in flesh.
Whether these disturbing trends impressed…
Immature men often forget dates that are important to most women, such as Valentine’s Day. But, thanks to Saint Valentine’s Day Cover they will have to worry about asking for #Forgiveness for many things, except for forgetting Valentine’s Day. It takes some time to be mature. To brew a great beer, too. Schneider. Slow brewed beer.
Advertising Agency: Woonky Buenos Aires, Argentina
Creative Director: Tomás Wells
Art Director: Siro Rodriguez
Copywriter: Agustina Benitez Araujo
Development Manager: Pablo Oliver
UX Designer: Pablo Drut
Programmer: Max Delgado
Account Manager: Victoria Paterlini
Responsible for Client: Esteban Lopez
Advertising Agency: BEI Confluence, New Delhi, India
National Creative Director: Anwar Abbas
Creative Director: Ammar Mohammed
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
