Hasta La Creative!

The move changes the name of The International Herald Tribune and strengthens The New York Times’ 24-hour, global digital newsroom.

If this Oscar campaign for James Franco is successful, it could mark the first time a boobs-and-bongs flick gets anywhere near the uptight Academy Awards.

Franco, recently seen getting his handsome face punched in for a Comedy Central roast promo, is now the star of some "For your consideration" ads for Spring Breakers, a movie that most Academy voters likely (wisely) skipped. Even so, distributor A24 is asking them to "Consider this shit"—meaning, think about giving Franco a nomination for best supporting actor for his work as gun-toting, cornrow-wearing, rapper-drug dealer Alien. Critics called the flick misogynistic and leering, part sellout and satire, though most major reviews singled out Franco as a bright spot amid a bevy of bikini-clad former Disney babes.

Franco, who was previously nominated for 127 Hours, seems OK with the campaign, telling the Today show on Monday: "My favorite movie that I've done this year is 'Spring Breakers.' And they're doing an … Oscar campaign for it. … I wanted to put that out there for Harmony Korine, the director."

Maybe he could reprise the movie's musical number at the Oscars. Franco as Alien at a white grand piano singing a Britney Spears ballad with his girl posse dancing around in pink ski masks—that sure would bring the gangsta. And it would be more entertaining than his last trip to the show.

You should seriously consider this shit pic.twitter.com/8xCDvCGnlB

— A24 (@A24Films) September 3, 2013

My favorite NFL team plays home games at Century Link Field.

The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard.

Worse than the say-nothing-to-no-one use of stock photography here, are phrases like “visionary cloud infrastructure” and “hosted IT solutions.” This copy is dead on arrival.

Sure, somebody somewhere does care about such things. Send these very fine buyers direct mail. When you opt to run a magazine ad or a TV spot, you’re speaking to a mass consumer audience who has little knowledge of, or concern for, your visionary cloud infrastructure and hosted IT solutions.

In this case, the problem is even worse given that Century Link is also a consumer brand, providing broadband, entertainment and voice services to millions of consumers across the U.S.

Say you are watching NFL football and you see this B2B spot:

Now compare and contrast the above with the following consumer offering?

The consumer spot appeals to me. What will I do with my gig?

The post One Brand, Multiple Markets: Century Link Turns In Rough Mix appeared first on AdPulp.

Um pensamento sobre o futuro: uma vez que ele chega, já não parece mais tão futurista assim. Apesar de tanto avanço, ao olhar em volta, tudo parece bastante normal. Não há carros voando, robôs andando pelas ruas, máquinas confundidas com arranha-céus. Pelo menos é essa a sensação que tenho quando olho para as pintaras digitais do sueco Simon Stålenhag.

Mostrando um universo único, suas artes carregam o dia a dia dos humanos e suas atividades rotineiras, porém tem como pano de fundo máquinas gigantescas e tecnologias que ainda desconhecemos. E é justamente esse sentimento comum, de uma paisagem até que natural – onde ninguém parece tão impressionado com o mundo das máquinas que os rodeia – que faz as obras de Simon Stålenhag tão impressionantes.

O trabalho de Stålenhag é dominado por um ar utópico, influenciado pelas paisagens suecas a serem exploradas. As construções e máquinas aqui são apenas um adendo, esquecidas em gramados, beirando à ferrugem e decadência enquanto a natureza continua viva.

Antes coisa de ficção científica, hoje os avanços tecnológicos são quase invisíveis aos nossos olhos, tão acostumados a viver no futuro.

“Comecei pintando com guache e aquarela. Hoje me esforço para preservar esse ar natural e analógico nas artes digitais .” – Simon Stålenhag, para Wired

Desde criança, Stålenhag conta que já se interessava por filmes de ficção científica. Mas foi depois de descobrir artistas como Ralph McQuarrie (que fez as artes de E.T. e da trilogia de Star Wars) e Syd Mead (design conceitual de Blade Runner e Alien) que decidiu se aventurar a pintar sobre isso.

Além de trabalhar ilustrando e criando conceitos para games, filmes e comerciais, Simon Stålenhag recentemente criou um jogo de 16-bit, o Ripple Dot Zero.

Post originalmente publicado no Brainstorm #9
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With 16 million viewers, the zombie-themed series on AMC broke its own record for cable entertainment. Among young viewers, it was even more dominant.

Ontem estreou a quarta temporada de “The Walking Dead” nos Estados Unidos – e na locadora do Paulo Coelho – e com ela a continuação da parceria da série com a Hyundai.

O aplicativo Chop Shop, que permite a criação de um carro à prova de zumbis virtual, ganhou um comercial veiculado no intervalo do episódio “30 Days Without an Accident”.

O filme brinca com os discursos clichês de situações catastróficas – como um apocalipse zumbi – com o protagonista dizendo: “tudo o que você precisa para sobreviver é coragem, força de vontade, bláblablá”. Mas é fácil pra que tem um máquina de matar contra aquele que tem apenas um graveto (e pouca coragem, certamente).

Criação da agência Innocean.

Post originalmente publicado no Brainstorm #9
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Hennessy is acutely aware of the risks that come with putting celebrities in ads. The cognac brand featured Filipino boxing and political star Manny Pacquiao in its “Wild Rabbit” campaign in early 2012 — only to encounter a firestorm later when an article gave the impression that Mr. Pacquiao vehemently opposed gay marriage.

The situation was confused from the start. As the Huffington Post told it, the article “quoted a passage from the book of Leviticus that left many people thinking that Pacquiao was calling for the deaths of homosexuals.” The author of the article later said Mr. Pacquiao never cited the passage, but the backlash sent Hennessy marketers scrambling.

“We probably had a crisis management meeting every other hour until the situation could be cleared up,” said Hennessy USA Senior VP Rodney Williams, speaking during a presentation at the Association of National Advertisers’ meeting in Phoenix.

Continue reading at AdAge.com