Hasta La Creative!

(TrendHunter.com) Norwegian photographer Torbjorn Rodland is celebrating his first solo show in New York at the Algus Greenspon Gallery. Rodland transforms the ordinary objects and subjects in his photos into…

L’artiste Oscar Oiwa a transformé, armé d’un marqueur noir, un gymnase au Brésil en une installation artistique de toute beauté. Recouvrant l’espace avec une reproduction d’un paysage en noir et blanc, cette jolie création appelée Oiwa Island est à découvrir en images dans la suite de l’article.

Art director/graphic designer Elizabeth Perez's concept book design for Ray Bradbury's Fahrenheit 451 is ironic and incendiary—and yes, pretty cool. Reactionaries have been waiting, unironically, for this kind of forward design thinking for centuries. Here's what Perez had to say about her design when she posted it back in February:

Fahrenheit 451 is a novel about a dystopian future where books are outlawed and firemen burn any house that contains them. The story is about suppressing ideas, and about how television destroys interest in reading literature. I wanted to spread the book-burning message to the book itself. The book's spine is screen-printed with a matchbook striking paper surface, so the book itself can be burned.

She talks about it more in this blog post. Via PSFK.

CREDITS
Client: The Austin Creative Department
Creative Director: Will Chau
Art Director/Designer: Elizabeth Perez

(TrendHunter.com) NYC is the city never sleeps – and Ashley Smith doesn’t either; the model hosts a solo fashion show for the ‘After Dark’ Free People October 2013 look book. Smith tries on various fall…

Voici ce nouveau projet du duo français Zim And Zou qui a réalisé la vitrine de la boutique d’Hermès à Beverly Hills. Intitulée « Atlantis », ces superbes créations tout en collages nous plongent dans de superbes cités aquatiques. A découvrir en détails et en images dans la suite de l’article.

Foursquare is opening its promoted listings ads to all small businesses around the world.

The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can bid to have its store listing shown in the search results.

Businesses are charged on a cost “per action” basis for these ads, meaning they only pay if a user taps on a promoted listing or checks in at the advertised location. Businesses can also choose if they want to promote a special offer, a user-generated tip about the location or just the store listing.

Continue reading at AdAge.com

Way to gain some street cred!

South African design firm Studio Shelf has been taking its laptops and a few pieces of colorful furniture outdoors and setting up shop one day a month in public spaces around Cape Town as a means of "testing the immediacy of design and seeing what the collaboration between designers, communities and businesses has to offer." During these forays, members of the four-person collective share their views on the business with passersby, evaluate portfolios dropped off by local talent and even take occasional requests for on-the-spot logo designs.

I told my boss we should try something similar, and he gave me a wooden stool and an iPad to take into the alley behind AdFreak HQ. The idea seemed like a breath of fresh air, but the reeking dumpsters and pigeon attacks may quickly curtail this particular project's shelf life.

Via PSFK.

UPDATE: Shelf co-director Lourina Botha tells AdFreak that the project is designed "to gauge the role of design in the lives of people in Cape Town. Do people understand what design can do? Do they care? Is design something they should care about? Are we designing for people or just other designers? It's a very reflective process." She adds, "As with science, research is done through experiments that often fail. So yes, we've sat in the sun for days with not a single person engaging, there's been rain, we've been shouted and laughed at. … We've also heard epic life stories and gained valuable insights about our own streets."

Se você era criança na década de 1980, há grandes chances de se lembrar com carinho de Betty White na série Golden Girls (aqui no Brasil terrivelmente “traduzido” como As Super Gatas). Aos 91 anos, a atriz continua tão atuante quanto na juventude, o que pode ser comprovado no novo vídeo de segurança da Air New Zealand, Safety Old School Style.

Criado pela agência True, o vídeo se passa no Second Wind Retirement Resort, um lar para idosos ficcional localizado nos Estados Unidos, e ainda conta com a participação de Gavin MacLeod, de O Barco do Amor.

O mais legal é que o vídeo consegue recriar as instruções de segurança de um vôo nas situações cotidianas do lar para idosos, sem deixar o humor de lado e ainda lembrando que a velhice é, acima de tudo, um estado de espírito. E afinal, quem melhor para falar sobre o assunto do que aqueles que já fizeram de tudo na vida?

Esta não é a primeira vez que a Air New Zealand aposta em uma grande produção para chamar a atenção dos passageiros durante as instruções de segurança. No ano passado, eles abriram o precedente com o vídeo temático baseado em O Hobbit, que contou até mesmo com a participação do diretor Peter Jackson.

Mais uma vez, mandaram muito bem.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie