Hasta La Creative!

The organization found no network “excellent” in its diversity, but most of the biggest networks were found to be “good,” according to a new report.

The former “Nightline” anchor will have an as-yet-undefined anchor role at CNN and will also cover the technology world.

When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in gonorrhea, leading health officials to launch an unsettling ad campaign called "Sex Germs."

The concept is that residents who are careful about avoiding germs such as the common cold virus clearly aren't as careful about sexually transmitted diseases. "We seem to have developed good habits in avoiding everyday germs," the campaign site asks, "but what about sex germs?"

Targeted at the 18- to 24-year-old crowd, the ads from agency Calder Bateman feature models sporting a communicable-disease-chic red eye/snot combo with a caption like, "His cold is just one thing you could catch."

This is a follow-up to Alberta's "Plenty of Syph" campaign against syphilis. As an STD awareness campaign, it's a little reminiscent of Trojan's "I got you gonorrhea for your 21st birthday" commercial from 2009 and far less exciting than Toronto's "Attack of the Cursed Syphilis" poster campaign. It's also grosser than this French commercial with guys in STD costumes chasing scantily clad lovers, but way less weird.

Check out the TV spot below and two posters after the jump.

The episode Thursday night, which addressed the death of the actor Cory Monteith via the death of the character he played, drew 7.4 million viewers.

Government shutdown driving you to drink? Maybe now's a good time to drunk-dial Congress. Revolution Messaging, a mobile advertising firm that reps political clients, probably had some free time during the shutdown, so the team invented a platform that allows you to randomly dial a member of Congress and start screaming. The microsite, DrunkDialCongress.org, even helpfully provides topics and drink recipes. As a marketing tactic, Revolution Messaging has found a great way to keep its business top of mind even when members of Congress are out of their damn minds. The beauty of the platform is the random-calling feature. Because everyone in Congress is to blame when no one can watch the panda. Party politics aside, we’ve all got a reason to get pissed.

I was recently on a conference call with a large agency, and we were discussing the logistics behind building and introducing a new brand’s promotion website. First one red flag came up, and then another and another, and suddenly the production schedule was approaching six months. We all laughed, wondering if this is really what it takes to make good stuff happen.

It begged the question, do brands really need to wait this long, invest this much and act this slowly? Which then prompted an interesting discussion around our agency about how easy our digital tools have made creating online and social presences. Far from requiring six months, we started wondering how quickly we could launch a brand.

Could a group of smart, creative people launch a brand in 24 hours or less? I think so.

Continue reading at AdAge.com

“Masters of Sex” é uma nova série do Showtime – do qual agora eu tenho sérias restrições depois do horroroso final “Dexter” – que conta a história dos pesquisadores William Masters e Virgínia Johnson. Ambos romperam tabus na década de 1950, com diversas teorias pioneiras sobre sexo nos EUA.

A comunicação visual do programa é baseada em um esperto logo tipográfico, com a letra “E” virada para cima e formando as linhas de uma mulher nua. A marca ainda é flexível para os lugares em que as pessoas possam se sentir incomodadas com o desenho (sim, isso é possível, aparentemente). Donald Buckley, vice-presidente de marketing do Showtime, revelou que alguns materiais foram impressos com o “E” na posição normal.

Segundo o canal, o design foi ideia de um freelancer. Espero que o nome dele seja Abdallah Ahizoune, que publicou um trabalho quase idêntico no Dribble no começo do ano passado.

“Masters do Sex” estreou no dia 29 de setembro, e aqui no Brasil é exibida pela HBO.

Post originalmente publicado no Brainstorm #9
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