Focus sur cette excellente série photographique intitulée « 40 Weeks and a Mirror » par la photographe Sophie Starzenski installée à Buenos Aires. Une évolution de ces 9 mois de grossesses menant à la naissance, documentée par ses autoportraits – mois après mois. Plus d’images dans la suite de l’article.
The chief executive of the advertising technology company AppNexus had a rocky beginning in the world of start-ups.
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Amazon customers who use more than one device when buying products online spend significantly more money, Lisa Utzschneider, the vice president of global advertising sales for Amazon, told IAB Engage today.
KesselsKramer’s video for the Museum of Contemporary Art, Los Angeles tells the story of a unique digital art collaboration.
First, the idea behind the project: Digital artist Rafaël Rozendaal asked the YouTube community to submit ideas for the URL for his next project. He would then collaborate with the person who submitted the winning suggestion.
KesselsKramer’s video documents this collaborative process between Rozendaal and the winner. The URL selected was nothingeverhappens.com, which just makes me think of this. Rozendaal’s collaborator explains that he envisioned the site as “atmospheric” and “very-reduced” and the finished product certainly fits that description even if it’s “completely different” than the collaborator imagined it would be. This isn’t exactly my kind of art (it kind of just looks like a screensaver), but it’s a cool way for the Museum of Contemporary Art, Los Angeles to actively engage an audience.
You can check out more work from Rafaël Rozendaal at his website. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
YouTube is as big as ITV among people between the ages of 15 and 34, according to Matt Brittin, Google’s vice president of business and operations in Europe, speaking at the IAB Engage conference today (17 October).
There's a lot for Star Wars fans to love—and for nerdy parents to envy—in this new Halloween-themed spot from mcgarrybowen for Verizon. The highlight is definitely the eccentric costume selection, proving this family is more than your average Star Wars-crazed clan. Dad is nearly devoured by his Jabba the Hutt costume. Their youngest is strapped to dad's corpulent form, kitted out in the smallest, most adorable slave Leia outfit ever designed (let's not think too hard about the implications there). Mom has chosen a deluxe Chewbacca, because she’s not the sort of woman confined by gender norms. Her daughter, likewise, thwarts convention and goes as a walking Death Star. Her brother looks ready to destroy his sister in his rebel pilot outfit complete with X-wing. Even the family dog is dressed up as Darth Vader. There’s some poor timing on the punch line, but the joke still makes it. Still, there are so many Star Wars-related misses in the dialogue. Why doesn't the young boy suggest the dentist's house is a trap? Why not have the teenage daughter suggest they all look about as scruffy as nerfherders? Then again, I guess if the dialogue were good, it wouldn’t be Star Wars.
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A year after it became one of the comedy highlights of the 2012 election, you'd think the Bad Lip Reading schtick would be getting old. But you'd be wrong. The series' newest clip, which recasts HBO's ultra-serious Game of Thrones as a comedy film about a medieval theme park, might just be the funniest video the BLR crew's ever made. Be sure to watch it a few times so you'll catch the subtle theme park puns edited into the original show footage. My favorite is at the 40-second mark, where a directional sign points visitors to park areas like Serfin' Safari, Charlemagnia and The Tossed Saladin. But then again, there's never anything funnier than watching Joffrey get punched in the face.
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Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
CD/Creative: Gerard Caputo
CD/Creative: Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison
Head of Integrated Production: Justin Booth-Clibborn
Director: Matthijs van Heijningen
Production Company: MJZ
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown
Wardrobe: Legacy Effects
Additional Photography: Martin Matiasek
Local Production company: Bohemia
Producer: Sherry Baumgart
Editor: Jono Griffith
Editorial: Union Editorial
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Assistant Editor: Megan Swados
VFX/Finishing: The Mill – New York
Music: Lou Reed
Additional Music and Sound: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone
(TrendHunter.com) The brand new Victoria Beckham Summer 2014 Collection makes its launch at New York Fashion Week and demonstrates what’s to come for the hot season. Her collection features high and low neck collars,…
Em 2004, LeBron James estreou no time de basquete dos Estados Unidos, durante os Jogos Olímpicos de Atenas. O ano serve de ponto de partida para LeBron James: A Decade in the Making, a homenagem da Nike aos 10 anos de carreira do astro da NBA, que também é um dos embaixadores da marca.
O site propõe uma experiência interativa aos fãs do jogador de basquete, mostrando sua evolução nas quadras, com uma retrospectiva de sua trajetória, na forma de infográficos que destacam suas conquistas e estatísticas.
As séries de tênis assinadas por LeBron também ganham destaque neste site, como o Nike Air Zoom Generation, de 2003, que foi lançado para marcar a estreia profissional do jogador, ou ainda o LEBRON11, de 2011, que conta com a tecnologia Nike Hyperposite.
A construção do site é bem bacana, com informações pontuais e um visual bem-cuidado, que mistura uma pegada cubista, para retratar os tênis, com um estilo medieval, para destacar suas conquistas no basquete. Vale dar uma olhada.
Post originalmente publicado no Brainstorm #9
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No marketing budget? Apparently you can still do something.
Dosomething.org CMO Naomi Hirabashi shared her three tips to non-profit advocacy after her session at Ad Age’s CMO Strategy Summit Oct. 16 in San Francisco.
A big part of that linking up with brands like Aeropostale, JetBlue, VH1 and others to get across their message of youth volunteerism and advocacy.
It’s been a while since we’ve heard from Maude Standish, co-founder and managing director of Tarot, a millennial trend forecasting and strategy development company that’s the sister company of L.A.-based agency, Mistress. Now that she’s introduced herself with her call to arms for millenials, Standish turns her focus to arguably the most talked-about celeb in the past several months and how she’s taken over in terms of branding. We should note that while we’re not in the habit of republishing/repurposing content, the original version of this was published in the blogger section of HuffPo–though Standish did us a solid and added more to the mix. Read on if you will.
Sinead O’Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I’m not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her. You might not like the way her tongue hangs off to the side or the fact that her nipples have become commonplace water-cooler fodder. But you can’t argue with the fact that she has captured the world’s attention and aroused a response out of the best of us.
Before her now infamous MTV Video Music Awards performance, Miley Cyrus had never had a Billboard No. 1 hit—not a single one. In fact the song “We Can’t Stop” that she performed at the VMAs rose to the No. 2 spot, but could never quite break the barrier to be a Golden # 1. Instead, the song that broke that top-spot barrier was “Wrecking Ball,” which came after her controversial performance. “Wrecking Ball” didn’t just break a personal record, she also smashed the record for most views in a single launch day, with the music video getting more than 19.3 million views in just 24 hours, beating One Direction’s previous record by more than 7 million views. Just one week later the video had been watched 36.5 million times in the U.S. alone, Miley’s VMA outfit was being called the Halloween costume of the year, and a line of twerking Miley “bobble-butts” had gone into production for the Christmas season.
New Career Opportunities Daily: The best jobs in media.
It’s the rare marketer that cites 50% year-over-year growth as a disappointment. But Zico, the coconut water brand that last year became majority owned by Coca-Cola Co., wanted to do better than that in 2013 — and is in the midst of a course correction to ensure it accelerates growth in 2014.
Le photographe Shane Black et ses deux amis ont décidé de partir deux mois à l’aventure, traversant ainsi 32 états des USA. Sortant ainsi du confort, le résultat de ces 8 semaines de voyage est à découvrir dans une superbe vidéo timelapse appelée « Adventure is Calling ». Plus d’images dans la suite.
EE’s top marketer Steven Day has announced that he is to leave his position as chief of brand and communications at the end of the year.
The government has confirmed the 15 successful agencies on its new strategy and planning roster, with Manning Gottlieb OMD, MEC and MediaCom each appointed to both of the two lots.
Poppin’ Layers is not a good commercial (or music video). The Trident Player is not a good rapper. Rapping about Trident Layers gum for four minutes and 34 seconds is not very funny. At this point in pop culture, the vaguely racist whiteboy poser with a fake rapper voice is just about the laziest choice for any creative or artistic project. It was lazy/dumb 10 years ago when Malibu’s Most Wanted came out. Trident and Hollywood’s Mischievous Studios, which is behind this music video, can do better.
It would be easy to mock this campaign and be mean, but I’m not going to. You really don’t have to watch more than the first 15 seconds to get the video’s full effect. You may not know that the actors in the clip are all popular on Vine, which is mostly irrelevant, because it’s Vine. However, everyone should use this opportunity to learn from mistakes. Using Vine as a marketing platform is not very wise, especially with Instagram and SnapChat clearly dominating social media video sharing. Using lazy stereotypes is, well, lazy and uninteresting. The only press that can come from something like this is bad press from people who think it lacks any sort of awareness or intelligence. I get that gum brands are supposed to be cool and irreverent, but Poppin’ Layers is just amateurishly off the mark.
New Career Opportunities Daily: The best jobs in media.
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights.
In September, the same month the Adap.tv deal closed, AOL passed Google as the company serving the most online video ads in the U.S., according to comScore. AOL ran 3.72 billion video ads to reach 50% of U.S. online video viewers versus Google’s 3.24 billion and 36% population span.
AOL wouldn’t have one-upped Google were it not for Adap.tv, which remains a standalone entity within the company’s ad tech division AOL Networks. The ad tech firm accounted for 3.13 billion, or 84%, of the video ads attributed to AOL — and as a result, should result in an sizeable boost to the portal’s video ad revenues.
Smartphone penetration will reach 75 per cent of the UK population and tablet penetration will hit 50 per cent in 2014, according to Guy Phillipson, the chief executive of the Internet Advertising Bureau.
"So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward question has become, well, a bit more complicated.
This new video from YouTube comedy channel Slacktory called "Concept Space" pokes a little fun at the stereotypes that dog this new crop of marketing shops. It's unclear whether the characters in the video actually work in any traditional sense—but they certainly "curate," drink fancy bottled water and write on whiteboards.
Via Andrew Sullivan.
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