Hasta La Creative!

Current hosts of late-night talk shows seem far more interested in ingratiating themselves with their guests than in providing a bit of push-back snark.

Chegou a solução para a prefeitura das grandes metrópoles deixarem o trânsito um momento, digamos, mais agradável. Através de realidade aumentada, o aplicativo “Blow Up Traffic” transforma em realidade a sua ira no congestionamento, destruindo virtualmente os carros na sua frente.

O app reconhece o volume do som, e assim que o motorista levanta a voz, a brincadeira começa. Se você gritar “fogo”, verá o pé de breque travando o seu caminho explodir, ou então acionar uma metralhadora e disparar pra todo lado. Assista as demonstrações nos vídeos acima e abaixo.

Um ferramenta anti-stress fundamental, e por apenas US$ 0.99 na App Store. Alguém dê o Nobel da Paz pro criador disso.

Post originalmente publicado no Brainstorm #9
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Mysterious billboards are a thing now, I guess.

The latest one getting national attention is on Interstate 69 in Flint, Mich. White letters set against a blue background read: "I'm concerned about the blueberries." Well, sure, aren't we all? Michigan is a big blueberry producer, but local groups engaged in that business claim they're not behind the cryptic message, and CBS Outdoor, which owns the billboard, says it was posted anonymously and won't say more.

Theories abound. Some say it's about drugs (Oxycontin's street name is Blueberries, apparently). Others think it has to do with children or education funding, bees dying off or Obamacare. Personally, I'm hoping for a more exciting revelation. Maybe it's from Lena Dunham—she's wacky, right? Or Banksy—that dude's so in everyone's face! Maybe it's from the nation's strawberry growers—a prelude to an epic battle of antioxidants.

Those mystery NSA billboards in New York and San Francisco turned out to be from BitTorrent. That was … exciting. Right? Is anybody else getting a little bored with this trend?

UPDATE: Turns out Flint businessman Phil Shaltz put up the billboard, which is based on a personal and thought-provoking experience he had on a recent vacation. "This is a stunt. It was something I decided to put up to grab people's attention so they could start thinking about blueberries," he tells Mlive.com. "But now you need to make the transition to know what the heck I'm talking about. Blueberries are the concerns and the hurdles and the struggles that all of us deal with in a day."

The goal was essentially to make people see the world from the perspective of others. While vacationing in Alaska, Shaltz met a young tour guide who, when asked how things were going, said, "I'm concerned about the blueberries." Specifically, he was worried there wouldn't be enough rain for the state's blueberry crop.

At first, Shaltz felt like the 21-year-old was naive to be worried about such a specific issue, but he began to respect the young man's perspective and found himself wishing that others could be motivated to think about what's concerning the people around us. "We all go through the day and we see people who have blueberries—their own issues—and we don’t do anything. Even when it's not about rain, when it's something we can impact, we show just how desensitized we've become. We aren't as helpful to the common man in even the small things in life."

Shaltz admits his purpose with the mysterious billboard might prove unstatisfying to many who've been trying to guess its meaning. "There will be people who see this billboard and see this story, that are so disappointed that this is what it's about. Some people want it to be about racism or drugs or the school system, but it's all about something very simple and very human that touches all of us."

Doh! Reese’s is about to get some sticky new competition from Bart Simpson-backed Butterfinger. The Nestle brand has bought a Super Bowl spot plugging a new peanut butter cup version of the classic candy bar that will launch in January.

Bart will not appear in the Super Bowl spot, said Butterfinger Brand Manager Jeremy Vandervoet. He was considered, but the brand “wanted to do something much more broad than going back to the Simpsons, which are a little old,” he said. The 30-second ad, which will run in the second half, is still under development, but it will keep the brand’s “clever, irreverent personality,” he said.

The line extension marks a new phase in the candy-bar wars on a couple of fronts: For one, Butterfinger is aiming squarely at Hershey Co.’s Reese’s Peanut Butter Cups, the top-selling chocolate confectionary brand in the U.S. with a projected 11.5% share and more than $2 billion in sales for 2013, according to Euromonitor International. And with the Super Bowl spot, Butterfinger will bump heads with Mars, which in recent years has been the only candy marketer advertising in the game. This year Mars’ spot will feature either M&Ms or Snickers.

Continue reading at AdAge.com

Le français Thibaut Buccellato a réalisé cette jolie vidéo suite à son voyage en Thaïlande. Cette création de Nema Prod nous invite à découvrir de superbes paysages, des visages et des moments. Un joli film de vacances tourné au Canon 5D Mark III à découvrir en vidéo dans la suite de l’article.

Advertising Agency: P4 Ogilvy & Mather, Panamá
Creative Director: ?Jonathan Lasso
Art Director: ?Roberto Perez
Copywriter: ?Humberto Alvarado, Jonathan Lasso, Dennis de Icaza
Illustrator: Simon Atencio
Director: Juan Pablo Caballero ?
Editor: Tania Alvarado ?
Music: Mr. Saik

After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday.

Google’s DoubleClick Bid Manager — formerly Invite Media — will join existing FBX partners like AdRoll, Triggit, MediaMath, DataXu and Turn to let marketers deliver retargeted ads to Facebook users based on websites they’ve visited.

The companies have not publicly discussed Google’s absence from FBX until now, but it had been widely noted all the same because of DoubleClick Bid Manager’s strong market penetration. After the first FBX partners were announced in the summer of 2012, the fact that Google was missing from the list put Facebook at odds with Publicis Groupe, whose trading desk used Google’s technology for much of its targeted ad-buying.

Continue reading at AdAge.com

Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers.

The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain.

“We wanted to blend art, content and commerce to create a video people want to watch, and the Dockers element doesn’t seemed forced,” says Moksha Fitzgibbons, head of sales and marketing at Complex Media, which acted as creative director on the campaign.

According to Complex, the video has seen 1.5 million views since it was launched on October 1, 2013.

The post Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier appeared first on AdPulp.

Le plongeur et photographe amateur Marc Henauer a récemment publié de superbes photographies d’un parc, situé près d’un lac à Tragoess en Autriche, inondé par la fonte d’un glacier. Avec près de 4 mètres de profondeur, ces clichés nous invitent à découvrir ce lieu insolite et d’une grande beauté.

(TrendHunter.com) Caring for a newborn or infant at home often requires specific furnishings and accessories to suit the child, and these contemporary baby chairs are ideal for parents looking to have their children…