Hasta La Creative!

"So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward question has become, well, a bit more complicated.

This new video from YouTube comedy channel Slacktory called "Concept Space" pokes a little fun at the stereotypes that dog this new crop of marketing shops. It's unclear whether the characters in the video actually work in any traditional sense—but they certainly "curate," drink fancy bottled water and write on whiteboards.

Via Andrew Sullivan.