Oct 17

KesselsKramer LA Bows ‘URL Project’ for MOCA

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KesselsKramer’s video for the Museum of Contemporary Art, Los Angeles tells the story of a unique digital art collaboration.

First, the idea behind the project: Digital artist Rafaël Rozendaal asked the YouTube community to submit ideas for the URL for his next project. He would then collaborate with the person who submitted the winning suggestion.

KesselsKramer’s video documents this collaborative process between Rozendaal and the winner. The URL selected was nothingeverhappens.com, which just makes me think of this. Rozendaal’s collaborator explains that he envisioned the site as “atmospheric” and “very-reduced” and the finished product certainly fits that description even if it’s “completely different” than the collaborator imagined it would be. This isn’t exactly my kind of art (it kind of just looks like a screensaver), but it’s a cool way for the Museum of Contemporary Art, Los Angeles to actively engage an audience.

You can check out more work from Rafaël Rozendaal at his website. Credits after the jump. continued…

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May 29

KK Los Angeles Gets Animated with ‘Mythical Creatures’

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The Los Angeles outpost of agency/content studio KesselsKramer, which opened up shop in Chinatown last year, is part of the creative team behind “Mythical Creatures,” a new documentary about artist Gary Baseman uncovering the story of how his parents survived the Holocaust in Ukraine. The film’s mixture of art and history also benefits from a score by South African duo, Die Antwoord.

The press release characterizes the project as “a whimsical story of survival and hope.” Using whimsical to describe a Holocaust story can be cringe-inducing, but after watching Baseman discuss his familial roots in his art studio, the description seems to make sense. Baseman’s artistic style has been described as “adorably perverse” by the Los Angeles Times, and that sort of imaginative approach to a story about Holocaust survivors could help the movie stand out creatively.

David Charles, ECD/partner at KK Los Angeles who wrote and directed the film tells us that his shop hopes to release the film in October, and to secure more funding. And not to worry, KK LA plan to start a second wave of Kickstarter donations later in a couple of days (we’ll update with link).

Credits after the jump.

continued…

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