VHV Pet Insurance: Lineup

Did your pet do something bad?

Advertising Agency: Scholz and Friends, Hamburg, Germany
Creative Directors: Niels Alzen, Markus Daubendüchel
Art Director: Stan Gruel
Copywriter: Rafael Lopes
Photographer: David Stewart
Published: December 2013

VHV Pet Insurance: Dog

Did your pet do something bad?

Advertising Agency: Scholz and Friends, Hamburg, Germany
Creative Directors: Niels Alzen, Markus Daubendüchel
Art Director: Stan Gruel
Copywriter: Rafael Lopes
Photographer: David Stewart
Published: December 2013

VHV Pet Insurance: Cat

Did your pet do something bad?

Advertising Agency: Scholz and Friends, Hamburg, Germany
Creative Directors: Niels Alzen, Markus Daubendüchel
Art Director: Stan Gruel
Copywriter: Rafael Lopes
Photographer: David Stewart
Published: December 2013

Sprinter Sneaker Branding – Sport Addict Packaging Unfurls to Reveal a Running Track (GALLERY)

(TrendHunter.com) The goal behind Sport Addict packaging was to better contextualize the product. Ahsayane Studio envisions this shoe packaging concept functioning with all sorts of brands and varieties of athletic…

Budapest Airport: Miss you already

Advertising Agency: HD Group Communications Agency, Budapest, Hungary
Creative Director: Gergely Asztalos
Art Director: Ákos Sarkadi-Tóth
Copywriter: Dávid Horváth
Photographer/Camera-man: Mihály Lakatos
Account Director: László Fazekas
Senior Account Manager: Marianna Ádám
Published: February 2014

Gillette: Manmory

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriter: Petter Dixelius
Art director: Erik Hiort af Ornäs
Planner: Per Jaldeborg
Account Directors: Cecilia Kroon, Charlotte Odeborn
Account Manager: Fredrika Frenkiel
Film production: Jakob Dahlström AB
Sound: Plopp
Web production: State Interactive
Published: February 2014

Button-Adjusting Seating – The Stockholm Chair is Fit for Two Rooms with an Effortless Reorientation (GALLERY)

(TrendHunter.com) Unlike most basic armchairs, the Stockholm Chair has been designed to provide its sitter with comfort in an upright or in a reclined position. The piece might look fairy simple, yet the…

Start-Up Site Hires Critic of Wall St.

Matt Taibbi will start his own publication focusing on financial and political corruption at First Look Media, which is financed by the eBay founder Pierre Omidyar.

    



Advertising: For Super Bowl, Familiar Ads And Star Endorsements

Answers to lingering questions about some spots that showed during the Super Bowl.

    



Aids-Revealing Portraits – Adrain Chesser Captures Loved Ones’ Reactions to His Tragic News (GALLERY)

(TrendHunter.com) After testing positive for HIV and diagnosed with AIDS, Seattle-based photographer Adrain Chesser knew he had to tell his loved ones at some point, but he writes, ” I had an extreme physical…

F.C.C. Seeks a New Path on ‘Net Neutrality’ Rules

After a court ruling last month, the chairman of the Federal Communications Commission will propose new rules to encourage equal access to the web.

    



Advertising Jobs: Sub Rosa, TH Productions, Landor

This week, Sub Rosa is hiring a creative strategist, and TH Productions needs a creative development and ideation manager. Landor is seeking a senior designer, and Threespot is on the hunt for an interactive project manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

subrosa130

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Promoting Health With Enticing Photos of Fruits and Vegetables

Bolthouse Farms, which produces things like juices and smoothies, has developed a playful website to promote nutritious food.

    

New York Times’ First Programmatic Ad Director Says Post Is Eliminated


Less than a year after hiring Matt Prohaska as its first programmatic advertising director, The New York Times has let go of the ad-tech veteran.

“My position here at NYT was eliminated yesterday afternoon and my last day in the office will be this Friday,” Mr. Prohaska wrote in an email blast Wednesday afternoon, a copy of which was forwarded to Ad Age.

“It has been a privilege representing The New York Times in leading its programmatic initiatives with all the success we have had and a pleasure working with you in helping us get to where we are,” he wrote. “Wish we had the chance to do more.”

Continue reading at AdAge.com

Facebook to Buy WhatsApp in $16 Billion Deal — That’s $36 Per Monthly Active User


Facebook has just agreed to shell out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp — 16 more times than it first agreed to pay for Instagram.

The reason that Facebook was willing to spend so much more boils down to a single but sprawling thing: WhatsApp’s global user base. Though the app is still somewhat under the radar in the U.S., it said in December that it has 400 million monthly active users, and Facebook said Wednesday that the figure was now 450 million, 70% of whom are active on any given day.

Nineteen billion messages and 600 million photos are sent daily on WhatsApp, said its CEO, Jan Koum, during a conference call Wednesday. Mr. Koum will join Facebook’s board.

Continue reading at AdAge.com

Facebook Buys WhatsApp in $16 Billion Deal — $36 Per Monthly Active User


Facebook has just agreed to shell out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp — 16 more times than it first agreed to pay for Instagram.

The reason that Facebook was willing to spend so much more boils down to a single but sprawling thing: WhatsApp’s global user base. Though the app is still somewhat under the radar in the U.S., it said in December that it has 400 million monthly active users, and Facebook said Wednesday that the figure was now 450 million, 70% of whom are active on any given day.

The scale is impressive — five months ago Instagram said it had 150 million monthly active users — but it also means Facebook is now willing to spend $36 per active user to extend its reach among young people.

Continue reading at AdAge.com

Skin Deep: Beauty Bloggers Parlay Social-Media Success into Entrepreneurship

A new generation of beauty bloggers is managing to parlay social-media success into entrepreneurship.

    

Facebook compra WhatsApp por 16 bilhões de dólares

Essa é a bomba da noite, revelada em press release pelo Facebook e pelo próprio Mark Zuckerberg. O negócio foi fechado envolvendo 4 bilhões de dólares em dinheiro, e mais 12 bilhões equivalentes em ações da rede social.

Logo após o anúncio, timelines mundo afora já eram inundadas de usuários dizendo que abandonariam o popular aplicativo de mensagens. É verdade que o Facebook não tem muita moral quando se trata de privacidade e uso de dados das pessoas para fins publicitários, mas a promessa é de que nada vai mudar.

Assim como aconteceu com o Instagram, o WhatsApp continuará sendo uma ferramenta independente, com desenvolvimento próprio.

O WhatsApp tem 450 milhões de usuários ativos mensalmente. 1 milhão de novas pessoas entram no serviço todo dia, e o volume de mensagens já se equipara o de SMS’s somando todas as operadoras do mundo.

Para fins de comparação, o custo da aquisição equivale a 40 dólares por usuário. Em 1998, a Microsoft comprou o Hotmail, que tinha 10 milhões de pessoas inscritas à época, por 400 milhões. Ou seja: 40 dólares por usuário.

Muitos analistas previam o declínio do Facebook, particularmente devido a migração dos adolescentes para outras ferramentas de chat – como o WhatsApp, por exemplo. Problema resolvido.

Brainstorm9Post originalmente publicado no Brainstorm #9
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James Patterson Giving Cash to Bookstores

Mr. Patterson sells heaps of books and makes piles of money. Now he is sharing the wealth with independent booksellers.

    



Submerged Turntable

L’artiste américain Evan Holm a créé une platine qui tourne sous l’eau. Avec un dispositif pointu, le vinyle rend un son parfait et forme un mouvement circulaire élégant à la surface de l’eau frissonnante. Le projet est à découvrir dans la suite de l’article, en photos et en vidéos avec un intéressant making-of.

Making-of :

Submerged Turntable 3
Submerged Turntable 2
Submerged Turntable 1bis
Submerged Turntable 0 bis
Submerged Turntable 0
Submerged Turntable 1