Hasta La Creative!

Less than a year after hiring Matt Prohaska as its first programmatic advertising director, The New York Times has let go of the ad-tech veteran.

“My position here at NYT was eliminated yesterday afternoon and my last day in the office will be this Friday,” Mr. Prohaska wrote in an email blast Wednesday afternoon, a copy of which was forwarded to Ad Age.

“It has been a privilege representing The New York Times in leading its programmatic initiatives with all the success we have had and a pleasure working with you in helping us get to where we are,” he wrote. “Wish we had the chance to do more.”

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