May
19
Sapporo Seeks Growth Beyond Sushi
Posted in: Uncategorized
Japanese beer brand Sapporo has a message for Americans: It no longer wants to be confined to sushi.
The brew is debuting its first U.S. TV ad on Monday as it seeks to grow awareness and widen its appeal beyond Asian cuisine and into the hearts of more premium-beer drinkers.
The ad does not betray the brand’s heritage. Rather, it weaves animated Japanese imagery like a samurai, dragon and taiko drums into a modern party scene. The spot, which is by DentsuBos of Canada, is scheduled to run on cable networks in New York, Los Angeles and San Francisco as part of a $2 million campaign including digital, out-of-home and PR.
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