Neustar, a below-the-radar data analytics company, is hiring its first CMO as it attempts to raise its profile in the ad industry.
Lisa Joy Rosner is joining after most recently serving as CMO for NetBase Solutions, a social media analytics company she left last fall. After several stints with start-ups, she said she left to shift to a public company.
“I was looking for a great company with phenomenal assets and people who needed to find their voice and tell their story,” Ms. Rosner said. Neustar fit the bill.
Voici le premier magasin Apple à Istanbul réalisé par Foster + Partners. Une architecture toute en transparence avec deux niveaux situés sur la place principale de Zorlu de la ville. Le magasin apparaît comme une lanterne rectangulaire qui brille au dessus du sol. Une magnifique création à découvrir en photographies.
Diz a sabedoria popular que há três coisas que não devem ser discutidas, para se manter a paz em qualquer ambiente: política, religião e futebol. Infelizmente, os três assuntos parecem estar intimamente ligados uns aos outros, especialmente aqui o Brasil, onde para muitas pessoas o futebol é uma religião. Mais ou menos como mostra o comercial criado pela Grey para a Cerveja Foca.
No Brasil, a Lei de Liberdade Religiosa permite que qualquer fiel saia em horário de trabalho para “professar seus credos”, desde que a religião seja reconhecida pelo governo brasileiro. Foi aí que, com a ajuda de um advogado, a Cerveja Foca resolveu oficializar em um cartório o futebol como a religião com mais seguidores no país – e a bebida quer se tornar sua água benta.
Para facilitar a vida dos torcedores, digo, fiéis, a marca criou um site em que os usuários informam qual o jogo que querem assistir e quando. Na data, um email é enviado à empresa, informando que a lei obriga o funcionário a ser dispensado.
A gente até tentou acessar o site, mas não conseguimos – talvez seja o excesso de fiéis querendo ser liberado para a Copa – mas se você quiser tentar, basta clicar aqui.
The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access to literary works because they are not published in a format they can read.
Working with the Dorina Nowill Foundation and Danish healthcare company Novo Nordisk, DM9Sul got 10 leading Brazilian authors to produce a collection of new, original stories—on the theme, "Everything we cannot see"—that was then published exclusively in Braille.
This was meant to highlight the fact that only 5 percent of books in Brazil have Braille editions, even though half a million sight-impaired people live in that country. "Besides raising awareness, the project seeks to engage society in helping change this reality," says Márcio Callage, CEO of DM9Sul.
Sighted people will be able to experience the stories, but only by listening to them. There's a Portuguese audiobook version, and this website will offer films of the stories being read aloud by blind people.
This marks the second time in recent weeks that books have been used in novel ways to drive social-issues initiatives. The Drinkable Book, from DDB and Water Is Life, educates at-risk populations about hygiene and sanitation while its pages serve as filters to purify contaminated water.
Hopefully, such fusions of media and message, which transcend traditional PSAs and add extra dimension to their causes, will open some eyes and improve people's lives.
CREDITS Client: Fundação Dorina Nowill Para Cegos (Dorina Nowill Foundation for the Blind) Agency: DM9Sul Chief Executive Officer: Márcio Callage Vice President, Creation: Marco Bezerra Associate Creation Directors: Everton Behenck, Rodrigo Pereira Head of Art: João Pedro Vargas Creation: André Blanco, Rogério Chaves, Gustavo Bilésimo Customer Service Director: Cláudia Schneider Customer Service: Cecilia Martines Media Director: Silvio Calissi Media: Renata Schenkel, Milena Bitencourt Content Production: Anna Martha Silveira, Thais Sardá Public Relations: Mariella Taniguchi, Bruna Lauermann Audiovisual Production: Elisa Celia, Marcelo Stifelman Digital Production: Daniel Vettorazi, Vinícius Mutterle Website: Matheus Kramer Graphic Producers: Débora Roth, Mariene Braga, Taisa Rosa Illustration: João Azeitona, Mariana Valente 3-D: Ricardo Rocha Final Art: Anelise Gomes, Karoline Nunes Revision: Cecilia Santoli Graphic Material: Cartonaria e Stilgraf RTVC: Thiago Vanigli, Bernardo Silva Film Director: Marcelo Stifelman Film Production: Tape Motion Audio Production: Coletivo 433 Voiceover: Loop Reclame Client Approval: Daniela Coutelle, Bruno Dória, Priscila Saraiva
Tesco Bank’s Benny Higgins, McDonald’s’ Alistair Macrow, Johnny Hornby of The&Partnerhsip and Crystal Palace chairman Steve Parish came to together this week to discuss how brands must build trust in 2014.
Após quatro edições em Paris e duas em Moscou, o HUBFORUM aterrissa em São Paulo no dia 5 de junho, e reúne especialistas do mercado brasileiro e francês para discutirem inovações e tendências do ambiente digital.
A intenção é criar um espaço de compartilhamento de conhecimento entre marcas, agências de mídia e digital, plataformas e influenciadores digitais. Com o Brasil no holofote do mundo com a proximidade da Copa, o HUBFORUM quer discutir iniciativas inovadoras e focadas em assuntos como esportes, entretenimento e marketing digital.
Google has overtaken Apple as the world’s most valuable brand, according to the BrandZ Top 100 ranking, having grown 40% in the last year, while arch rival Apple fell 20%.
If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts that are significantly more insane than those on the morning news.
Actor David Krumholtz and the producers behind the new website, Weather From, present Gigi, a character who will tell you, for example, that New York's forecast is mild and cloudy, a type of weather that the Nazis used to call "Please don't have sex with your mother."
In other words, Gigi says whatever she wants to say, without much concern for political correctness or basic decorum.
There are 35 different videos corresponding to various forecasts, and a search tool that lets you get an accurate reading on any location, as provided by the National Weather Service, with commentary from Gigi.
The videos are jam packed with sexual innuendo, outright filth and some racially tinged attempts at humor. Gigi complains in one clip that her son's black girlfriend's name, Variola, sounds like part of a vagina. In reality, Variola is the Latin name for smallpox. (While Gigi never spells the name out explicitly, it's hard to mistake the phonetics.)
She's equal opportunity offensive, or maybe just dumb, or maybe just addled—in another clip (68 degrees and raining) confusing whether the Chinese, Japanese or Koreans bombed Pearl Harbor on June 6, 1944 (which was D-Day, not the date of the attack on Hawaii).
In other words, it's more about making fun of Gigi's stereotype than about getting the weather—and it is not for the faint of heart.
Krumholtz, who's had roles in CBS's Numbers and the Harold and Kumar trilogy, introduces Gigi in a clip of his own (posted below), saying he based the character in part on his own grandmother, and other grandmothers from around the world.
Or you can get the intro from Gigi, who in the promo above shows off the makeup job that renders Krumholtz unrecognizable, and cracks a few jokes at Mark Zuckerberg's expense.
Those who have been waiting with bated breath for the results of Pornhub's SFW advertising contest were assuaged today with the unveiling of 15 finalists. And there's quite the smattering of innuendo and suggestion in this batch, featuring a few videos, some clever image and word plays, and some that almost literally spell it out.
Undecided about who to vote for in tomorrow’s European elections? Or maybe you just feel like sneering at the marketing efforts of our political leaders?
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