AT&T – India/China/Japan (2008) Print (USA)

To promote AT&T’s international wireless coverage, BBDO New York created print and outdoor featuring painted hands which resemble iconic elements of different countries such as elephants for India, the Great Wall for China and Geisha girls for Japan. The ads are currently running in airports around the US and in travel/leisure, business and in-flight magazines.

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Mediterranean Blue – Classy Cobalt Fashion (GALLERY)

(TrendHunter.com) The vibrancy of cobalt blue is undeniably captivating, but that same intensity is the main reason most people shy from wearing it. It’s a flattering shade on every skin tone, and looks great on any silhouette, so if you haven’t tried it yet, now’s the time, as bright blue is huge this season!

If y…

$40 Yearly Eco-Transit – SmartBike DC Rental

(TrendHunter.com) While it’s not a new concept to Europe, bicycle sharing has yet to become mainstream practice in North America. Thankfully Washington has taken a clue from programs like the Velib public bicycle rental service in Paris and Bicing in Barcelona as they’re opening SmartBike DC next month.

It’s the fir…

Superhero Makeup – Supermodels at the Met Ball (VIDEO)

(TrendHunter.com) Ordinarily, you probably wouldn’t think to apply superhero makeup when attending a glamorous ball at Metropolitan Museum of Art in New York, but if you knew the theme of one of the biggest exhibits on now is Superheroes: Fashion & Fantasy, you might considering taking a hint from Coco Rocha.

Vogue…

Tranvestites to Sell Razers – Philips Satinelle Ad (VIDEO)

(TrendHunter.com) Philips is using a transvestite dancer to sell a new line of women’s razors, an unexpected advertising stunt, but without a doubt the reason it’s getting as much press as it has.

“The ad for the Satinelle Ice Epilator features an LA-based transvestite dancer, Karis, using the epilator,” Brand Repu…

Clothing as a Moving Canvas – The 2nd Skin Exhibit in San Francisco (GALLERY)

(TrendHunter.com) The 2nd Skin Exhibit opening night took place on 4/25/08 in San Francisco. The event is a celebration of clothing creativity. Crave notes that, “[There was] a man wearing costumes covered head to toe in LEDs. Another man wearing a suit made of bubble wrap. A woman in a skirt made of Snickers wrappe…

Character Animation Evolved – GTA4’s Euphoria Engine (VIDEO)

(TrendHunter.com) Character animation is becoming more evolved than ever before, as proven by the latest teaser for Grand Theft Auto 4 (GTA4). The game, to be released next week, uses a new Euphoria Engine, thought to be among the most realistic at rendering character animation.

What does this engine actually do an…

Febreze: Hug

Febreze: Hug

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Bath

Febreze: Bath

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Kitchen

Febreze: Kitchen

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Febreze: Bed

Febreze: Bed

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Prod Company: Twin Film
Director: Trevor Clarence
Published: March 2008

Revisiting Retro Magazine Covers – Esquire 1962 – 1972 as an Art Exhibit (GALLERY)

(TrendHunter.com) For 10 years, George Lois was the photographer responsible for every single cover of Esquire Magazine. From 1962 to 1972, the talented photographer created an array of different covers, 92 to be exact.

“Many of Mr. Lois’s covers were controversial, not so say irreverent or deliberately provocativ…

Olympus Memory Card: Sophie’s Memories

Olympus Memory Card: Sophie's Memories

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Andy DiLallo, Jay Benjamin
Art Director: Michaela Brown
Copywriter: Allie Buckle
Illustrator: Morgan Denton
Photographer: Sean Izzard
Designer: Jeffrey Oley
Published: March 2008

McDonald’s: Sort your head out

McDonald's: Sort your head out

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Repro: Daniel Sundin, Account Manager, Johanna Karsten
Published: March 2008

Recycled Map Envelopes – Learn Geography, Send Your Letter

If you are flipping through the pages of your Atlas and you find a few pages missing then we know just where you need to look. D!REKTRECYCLING has taken the approach to recycle pages from Atlases and other maps to make envelopes.

While these maps may not help the postman to find out where you live…

Novartis / Mebucaine: Throat, 3

Novartis / Mebucaine: Throat, 3

Relief for sore throats.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008

Novartis / Mebucaine: Throat, 2

Novartis / Mebucaine: Throat, 2

Relief for sore throats.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008

Novartis / Mebucaine: Throat, 1

Novartis / Mebucaine: Throat, 1

Relief for sore throats.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008

Ugly Betty: Fashion has a new face

Ugly Betty: Fashion has a new face

Noise Awareness Billboards – AEG Eloectrolux Advertises The Decibel Level

In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed in major European cities like London, Madrid, Berlin and Milan. However there were some interestin…