Credits:
Company: Samsung Electronics Co, Ltd
Product: Samsung S8300 Ultra Touch mobile phone
Title: ‘38 Cute Animals, 1 Cool Screen, 8 Different Uses’
Agency: The Viral Factory
Creative: The Viral Factory
Production Co: The Viral Factory
Director: Hypno and The Viral Factory
Location Facility Company: Multimedia Est
Sound Dub and Mix: Kim Storey @ Unit
Media buying & seeding: The Viral Factory
(TrendHunter.com) What better way to feel like Batman than to live like him in a Cave House? An incredibly peculiar piece of luxury architecture made its way on eBay this week: a $300,000 Cave House!
(TrendHunter.com) Pamela Anderson rocked the Fashion Week runway for Richie Rich. The former Bay Watch star donned a new bathing suit to grace the catwalk. Gold lamé and glitter completed the unflattering look.
Assim como o Superbowl, o Oscaré um evento “televisivo” que atrai um número grandioso de telespectadores. Por esse motivo, as emissoras de televisão que detém os direitos de transmissão destes programas, costumam cobrar (com razão) muito caro para veiculação de comerciais publicitários durante os eventos.
A rede americana ABC, canal oficial da transmissão do Oscar teve que inverter seu caminho tradicional de alavancar os custos de veiculação, salientando o recesso econômico que assolou os Estados Unidos.
No ano passado, a ABC vendeu espaços de 30” por US$1,8 mi. Agora, com a crise, a emissora foi obrigada a fazer uma inédita redução das suas taxas.
Os espaços (individuais) foram vendidos por US$ 1,4 mi à US$ 1,7 mi, dependendo da negociação feita com as agências e os anunciantes. Entre eles: Hyundai, Coca-Cola Diet, McD, Frito-Lay (reveja aqui), entre outros.
Para nós, que olhamos dos “bastidores” – pode não parecer uma mudança estrondosa, mas para os cofres da emissora isso trará um choque um tanto quanto inesperado.
Segundo um estudo da TNS Media Intelligence, isso trará uma queda de 21% no total das receitas da ABC, em comparação com o ano passado, que obteve uma média de US$81 milhões em ganhos. Este ano, o valor do crédito não deve ultrapassar a faixa dos US$67 milhões.
O evento será transmitido oficialmente pela ABC amanhã (domingo) dia 22 de fevereiro. Aqui no Brasil ficaremos apenas com a cobertura via TNT(canal pago), ao vivo, a partir das 22h.
Assista abaixo o comercial oficial da ABC, que promove o 81º Oscar:
(TrendHunter.com) There are literally thousands of possible designs for a tattoo, and it seems as though people are always finding new places to put them. The new trend in the world of tattoos is to get permanent ink on…
“Slumdog Millionaire”, ou “Quem Quer Ser Um Milionário?” aqui no Brasil, é o filme queridinho dessa temporada de premiações. Grande vencedor no Globo de Ouro, BAFTA, entre outros, provavelmente deve levar também o Oscar de Melhor Filme amanhã.
Dirigido por Danny Boyle (“Trainspotting”, “Extermínio”), o filme é uma fábula moderna, o “Cidade de Deus” indiano, de um moleque pobre que participa de uma espécie de Show do Milhão e está prestes a ganhar 20 milhões de rúpias.
No Ocidente, “Slumdog Millionaire” virou cult, já lá na Índia não vem sendo tão adorado assim, já que muitos o chamam de “a pornografia da pobreza”, “uma série de clichês do Terceiro Mundo para os ricos do Primeiro Mundo se divertirem”.
Uma das cenas mais famosas do filme é justamente os créditos finais, uma dança que acabou virando motivo de repetições no YouTube por amadores e até em programas de auditório. A música “Jai Ho”, do compositor indiano A.R. Rahman, também foi indicada ao Oscar.
Os créditos, no estilo gráfico de Bollywood, foram produzidos por Matt Curtis, designer especialista nesse tipo de trabalho. Ele recentemente realizou também os créditos de “Hellboy II: The Golden Army” e “In Bruges”.
Nem todos pensam assim, mas ATENÇÃO, eu considero a cena um SPOILER, então se você não assistiu o filme ainda, recomendo não dar play no vídeo abaixo. De todo modo, “Slumdog Millionaire” entrou em pré-estréia nos cinemas brasileiros nesse fim de semana. Vá ver.
Advertising Agency: BBH, London, United Kingdom
Creative: Pete Bradley
Agency Producer: Olly Chapman
Production Company: Academy
Director: Walter Stern
Producer: Laura Hegarty
Production Manager: Becki Anderson
Director of Photography: Alwin Kuchler
Editorial Company: The Whitehouse
Editor: Russell Icke
Post Production: The Mill
Lead Flame: Giles Cheetham
Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Officer: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Colin Hart, Dan Strasser
Account Manager: Kyle Stewart
Agency Producer: Gayle Robson
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Prepress House: Studio 17
LONDON – Hewlett-Packard has awarded its £220million global media planning and buying duties to Omnicom Media Group, ending a five-year relationship with Publicis Groupe’s incumbent, ZenithOptimedia.
(TrendHunter.com) I am loving the images of the ‘Star Wars’ body-painted Stormtrooper, but I’m actually surprised that there aren’t a lot more images of body art like this out there. People, please, get cracking!
Evian(R) Natural Spring Water brings the French Alps to South Beach by hosting an educational and luxurious space at this year’s South Beach Wine & Food Festival. Using both traditional and non traditional tactics, Evian will educate consumers and industry influencers about the brand, showing why it is the premier choice for fine dining and, ultimately, differentiating Evian from any other water.
To demonstrate how our palate-cleansing water choices can actually make or break a fine dining experience, Master Sommelier Nathan Cloutier from Miami’s La Goulue and Gino Santangelo from The Forge Miami will host Water Tasting Seminars at the Evian Tent in the Grand Tasting Village throughout the weekend. Here, they will highlight the often overlooked attributes of premium natural spring water in a fine dining experience by taking attendees through a sensory analysis and discussing flavor influencers unique to Evian — such as origin, filtration, bottling process, and the brand’s unique mineral composition.
In what they saw more of as an advocacy message rather than a positive ad focusing on the historic inauguration of new U.S. President Barack Obama, CNN rejected the ad submitted for the State of the Union Address on Feb. 24.
CNN claims the ad “suggests a position in favor of the advocacy message, without having permission of the persons involved.”
Brian Burch of CatholicVote.org reacted to CNN’s claims: “This is absurd. Our ad does not suggest that Barack Obama is pro-life. Instead, we make the obvious point that Obama’s mother gave birth to a child that ultimately became the 1st African American President. This is a fact, not an opinion.”
FactCheck.org described the NARAL ad: “An abortion-rights group is running an attack ad accusing Supreme Court nominee John Roberts of filing legal papers ’supporting… a convicted clinic bomber’ and of having an ideology that ‘leads him to excuse violence against other Americans’ It shows images of a bombed clinic in Birmingham, Alabama. The ad is false.’”
CNN issued a statement regarding the NARAL ad attacking John Roberts. It stated: “CNN says, it accepts advocacy advertising from responsible groups from across the political spectrum who wish to express their views and their opinions about issues of public importance, so the viewers can further research claims made within the ads.”
Ciroc Ultra Premium Vodka and Godiva Liqueur will be creating special cocktails for the Academy Awards Viewing Party at the Pacific Design Center, Sunday, February 22. This caps a year-long, multi-event partnership between Diageo and Elton John AIDS Foundation. The evening features a gala black-tie dinner, cocktails and Academy Awards screening for a host of Hollywood luminaries, and is known as one of the hottest events in Hollywood on Oscar Night.
Ciroc Ultra Premium Vodka has created specialty drinks “Ciroc Chic,” and “Simply Scrumptious” to be served at the custom designed Ciroc Ice Bar. The “Ciroc Chic” blends Ciroc Ultra Premium Vodka, Pomegranate and Pineapple juices and is served in a chilled Martini Glass garnished with a lemon twist. “Simply Scrumptious” is a mix of Ciroc Ultra Premium Vodka, Lemon Juice, Pear Nectar and Cointreau, garnished with cinnamon. Godiva will feature the “Godiva Carameltini,” a luxurious blend of Godiva Caramel Milk Chocolate Liqueur and Ciroc Ultra Premium Vodka, served in a chilled martini glass with a caramel swirl.
NEW YORK (AdAge.com) — The Magazine Publishers of America is canceling its big annual conference, which had been planned for Boca Raton, Fla., this October, and replacing it with a smaller agenda to be presented in New York.
NEW YORK (AdAge.com) — DDB Worldwide has won Blockbuster's marketing account, agreeing to create a new unit, dubbed DDB Entertainment, to handle the marketer's need
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Assim como o 
“Slumdog Millionaire”, ou “Quem Quer Ser Um Milionário?” aqui no Brasil, é o filme queridinho dessa temporada de premiações. Grande vencedor no Globo de Ouro, BAFTA, entre outros, provavelmente deve levar também o Oscar de Melhor Filme amanhã.
