Feb
16
WB Catvertising for Fear 2 Video Game
Posted in: Uncategorized
On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.
Feb
16
Steve Hayden, Jimmy Wales to Keynote ad:tech San Francisco
Posted in: Uncategorized
At ad:tech San Francisco, set to take place at Moscone West April 21-23, Wikipedia Founder Jimmy Wales and Ogilvy Worldwide Vice Chairman Steve Hayden will be the lead keynote speakers.
Feb
16
ING cuts sponsorship of Formula One
Posted in: UncategorizedLONDON – Global bank ING has decided not to renew its sponsorship of the Renault F1 team after this year.
Feb
16
Channel 4 to launch green button ads on Sky
Posted in: UncategorizedLONDON – Channel 4 is encouraging viewers to watch more programming on its digital channels by marketing its upcoming shows through a ‘bookable trails’ service on Sky.
Feb
16
British Gas repositions as green energy company with new TV ad campaign
Posted in: UncategorizedLONDON – British Gas is repositioning itself as a green energy company through a multi-channel marketing campaign featuring Terry Gilliam-esc imagery.
Feb
16
Telegraph appoints head of mobile
Posted in: UncategorizedLONDON – Telegraph Media Group has appointed Maani Safa as head of mobile
Feb
16
Fans of Don Pasquale, Nescafe and the Bellagio: Rejoice!
Posted in: Uncategorized
Boy do we have a spot for you.
Feb
16
Cadbury’s ‘eyebrow’ ad goes viral to tune of 4m views
Posted in: UncategorizedLONDON – Cadbury’s latest TV ad, in which two po-faced children sitting in a photographer’s portrait studio make their eyebrows dance to a bleepy electro-funk track, has taken the internet by storm, with the confectionery company claiming it has been viewed 4m times.
Feb
16
Ipsos unveils positive financial results
Posted in: UncategorizedPARIS – French research group Ipsos has increased its full-year revenues by 5.6% to €979.3m (£876.8m).
Feb
16
Coraline: Interactive Window
Posted in: Uncategorized
Praticamente toda a blogosfera já comentou sobre o cultuado romance “infantil” Coraline, uma obra “timburtoniana” de Neil Gaiman. Vou tentar ser um pouco diferente, e mostrar como foi e continua sendo aplicado o papel genial do marketing para divulgar o filme.
Tudo começa com o convite a Wieden + Kennedy, a agência mais respeitada do mundo, coordenou todas as ações de mídia e não mídia para Coraline.
Em uma das ações (não mídia), está a minha predileta: janelas interativas espalhadas por sete cidades importantes dos EUA. As janelas, produzidas em parceria com a Inwindow Outdoor, tinham formatos de espelhos, dando às pessoas a simulação de estarem com olhos transformados em botões pretos.
A questão é que, ao encontrar uma dimensão lúdica e cheia de fantasias, Coraline percebe que as pessoas não têm olhos. No lugar de pupilas, há botões pretos, indicando que aquelas almas foram parar em algum outro espaço.
:: Via W+K Blog
Feb
16
Kadence reports 40% growth in revenue
Posted in: UncategorizedLONDON – Global B2B research firm Kadence has reported a 40% increase in revenues to $7.8m (£5.4m) for the six months to the end of December 2008.
Feb
16
ITV’s Genes Reunited site adds Virtual Earth maps function
Posted in: UncategorizedITV is pushing ahead with new developments to its genealogy site Genes Reunited, despite reports that its free sister site Friends Reunited will be sold off.
Feb
16
Synovate UK appoints research director
Posted in: UncategorizedLONDON – Synovate has appointed Jonathan Wibberley as research director within its technology sector team in the UK.
Feb
16
Cancer Patient Aid Association
Posted in: Uncategorized
“Cigarettes smoke people”
Bleublancrouge, a Canadian advertising agency developed this print campaign for The Cancer Patient Aid Association, based in India.
Feb
16
Co-op launches Co-operative Holidays tour operator brand
Posted in: UncategorizedLONDON – Co-operative Travel is to launch a new branded tour operating business in the summer.
Feb
16
Synovate shakes up Brazil management
Posted in: UncategorizedSAO PAULO – Globe research firm Synovate has reshuffled the management at its Latin American operations.
Feb
16
Citroën | Ghostbusters
Posted in: UncategorizedAproveitando que “Os Caça-Fantasmas” voltaram a mídia, com um novo game e especulações cada vez maiores de um novo filme, a Citroën estreou na França um comercial inspirado na série.
Inclusive utilizando uma versão remix da famosa trilha sonora de Ghostbusters, o anúncio traz três “parapsicologistas” que acabam com um monstro de lixo usando a mochila de prótons.
Bem bacana, mas o misterioso blog GhostSpy, dedicado a falar da produção do comercial, acabou enganando muita gente. Com cenas e fotos sugestivas, tudo parecia ser realmente ligado aos bastidores das filmagens de “Ghostbusters III”, que segundo Dan Aykroyd, está ainda apenas em fase de desenvolvimento de roteiro.
| Via TCM
Feb
16
Twitter secures $35million in fresh funding
Posted in: UncategorizedLONDON – Twitter, the microblogging service, has secured a fresh round of funding from Benchmark Capital and Institutional Venture Partners, reported to be $35m.
Feb
16
OTPmedia adds Deliaonline to ad portfolio
Posted in: UncategorizedLONDON – Online ad network OTPmedia has added cookery writer Delia Smith’s website, Deliaonline.com, to its portfolio.
Feb
16
iDream by Psyho
Posted in: UncategorizedUn oreiller personnalisable et déclinable en 6 versions, permettant d’imaginer et d’illustrer ses futurs rêves nocturnes. Une belle idée sobrement intitulé “iDream” par le studio ukrainien Psyho.
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