La nouvelle collection de maillots de bain est au coeur de la nouvelle campagne Wonderbra depuis cet été. Trois affiches qui suggèrent fortement l’effet produit par les supposées nageuses, et décliné autour d’un hippocampe, d’une tortue et d’un poisson.
Une réalisation de l’agence Publicis Conseil.
LONDON – The Association of Online Publishers (AOP) has appointed Thomson Reuters consumer media general manager, Tim Faircliff, as co-chair alongside current co-chair, Telegraph Media Group digital chief Alison Reay.
LONDON – Guardian.co.uk is launching its first optimised mobile internet site, following an increase in mobile users visiting the site.
We have it on good authority that Nabisco’s started circulating a new slogan, “Why Snackrifice?”, to promote Triscuits — and, to a lesser degree, Kraft cheese (its perfect mate).
(TrendHunter.com) While stars like Angelina Jolie and Jennifer Aniston went for a minimal look when it came to jewelry and accessories at the Oscar 2009 ceremony, this Vogue Paris editorial in the March 2009 issue takes…
Un beau travail d’identité réalisé pour la marque Roberston par le graphiste Jeremy Snowsill. Un agréable mélange de dégradés de couleurs et de courbes pour une charte graphique résolument contemporaine qui transpose l’image haut de gamme de la marque sur des supports print et web.
LONDON – Direct marketing and data firms Broadsystem and EuroDirect are merging their operations to become Callcredit Information Group Marketing Solutions.
credits:
Advertised brand: NiagaraChamber.org
Advert title: “Post-Box Waterfall”
Headline and copy text: Visit Niagara Falls. niagarachamber.org
Advertising Agency: KNARF New York, USA
Agency website: http://knarfny.com
Creative Director: Frank Anselmo
Art Directors/Copywriters: Jane Lee, Sue Won Chang, Frank Anselmo
Chief Creative Officer: Frank Anselmo
Short rationale: The curved shape of post-boxes were utilized as media space for the Niagara Falls tourism posters-creating the illusion of the famous waterfall.
LONDON – Guardian.co.uk is to be made available on a fully functional mobile internet site from early March offering advertisers the chance to capitalise on the growing trend.
NEW YORK (AdAge.com) — Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists positions that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. The Ladders expects to grow its business by 60% during the next 10 months. No wonder Mr. Cenedella smiles so much during this interview.
LONDON – Anti-poverty charity War on Want has launched a new website in a bid to raise its profile before two large scale demonstrations in London at the end of this month and next.
LONDON – The number of women attracted to the world of social networking has grown by a massive 53% in just 12 months, according to research by consumer magazine publisher IPC.
LONDON – The Government has launched an online discussion forum to encourage debate about its vision for a fully digital economy, as outlined in Lord Carter’s recent Digital Britain report.
LONDON – Former lads’ mag guru Barry Mcllheney has left Sport Media Group a year after joining the group.
LONDON – Virgin Media’s content operation, which includes channels such as Living and its share in UKTV, increased ad revenue by 10% year on year in Q4 2008.
LONDON – Justice secretary Jack Straw has become the victim of online fraudsters who hacked into his constituency email account and sent out hundreds of emails claiming that he had lost his wallet in Nigeria and needed £2,000 for a flight back to the UK.
LONDON – Myvideorights.com, the online video distribution firm backed by former Endemol chief Peter Bazalgette and ex-Sun editor Kelvin MacKenzie, has signed a two-year distribution deal with Target Entertainment.
LONDON – John Simmons, founder of what is claimed to have been the UK’s first creative consultancy, has died aged 78.
LONDON – BBC One’s ‘Mistresses’ was overshadowed by Uefa Champions League action on ITV1 last night, as 6.6m and a 26.5% audience share tuned into watch Man United’s draw against Inter Milan, according to unofficial overnight figures.
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