Feb
13
Volkswagen to Stop Using Primates in Ads, Withdrawing Teaser for Super Bowl Commercial
Posted in: UncategorizedThe car company agreed to abide by a no-primates policy advocated by People for the Ethical Treatment of Animals.
     |
Feb
03
Commercials Go Warm and Fuzzy
Posted in: UncategorizedAdvertisements during the Super Bowl put on a decidedly happy face, using upbeat themes and images to warm the cockles of consumers’ hearts.
| |
Jan
31
Advertising: High Stakes for Agencies, and Products, at Super Bowl
Posted in: UncategorizedSponsors hope to win attention and praise for their expensive ads, but the commercials also have to sell something.
| |
Jan
30
Super Bowl Will Again Be a Showcase for Automakers
Posted in: UncategorizedChevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.
| |
Jan
15
For Super Bowl, It’s Back to Basics for Anheuser-Busch
Posted in: UncategorizedThe Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
| |
Jan
14
Advertising: Dastardly, British and Brand New to the Super Bowl
Posted in: UncategorizedJaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.
| |
Nov
25
Advertising: Shazam Deal Aims to Tie Songs Fast to Products
Posted in: UncategorizedMarketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
| |
Sep
11
Advertising: Appealing to a Sense of Value for Car Care
Posted in: UncategorizedAdvertising campaigns from a number of companies are signaling the return of the character or mascot while others are encouraging consumers to be smart by being value-conscious.
| |
Sep
08
Hamish Bowles, He Was Born Dandy
Posted in: UncategorizedHamish Bowles, Vogue’s new columnist, brings an international aesthetic developed very (very) early on.
| |
Jul
09
After Four Years, Lowe Agency Gets a New U.S. Partner
Posted in: UncategorizedThe Interpublic Group of Companies has long sought a United States hub for Lowe. Its new plan is to enlist the firm Campbell Ewald.
| |
Jun
27
Advertising: The Madison Avenue Don Draper Never Knew
Posted in: UncategorizedA new documentary, “The Real Mad Men and Women of Madison Avenue,” examines the ad industry during the last six decades, focusing on New York.
| |
May
27
Advertising: 20 Questions About Advertising Oddities
Posted in: UncategorizedAssorted queries about advertising, the media and popular culture.
| |
Mar
29
Advertising: Automotive Industry Ad Campaign Focuses on Young Drivers
Posted in: UncategorizedMadison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.
Mar
07
Advertising: Google Upgrades Campaign for Mobile Marketing
Posted in: UncategorizedGoogle is bringing three new brands to its digital advertising initiative, an attempt to get marketers to think of technology as their best asset.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.