Hasta La Creative!

O New York Times inaugurou um hub dedicado ao conteúdo em vídeo, e para tanto fez uma adaptação de seu clássico logo, que será utilizado dentro da plataforma.

Proposto pelo estúdio Work Order, o “T” foi sutilmente alterado, incluindo um símbolo de play. A intenção é refletir uma união harmoniosa entre velha e nova mídia.

Desde o início do ano, o New York Times vem investindo forte em conteúdo multimídia. O hub de vídeos conta com 14 diferentes canais, e oferta de publicidade nativa. Apenas no mês de março, foram publicados 430 novos vídeos no site do clássico jornal, contra 270 em 2013 inteiro

Abaixo, a versão animada do logo:

Para acompanhar a iniciativa, será lançada também a campanha “Beyond Words”:

Post originalmente publicado no Brainstorm #9
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Well it’s nowhere near as funny as witnessing a cute birthing a creamy behemoth from her cavernous bowels all to promote a spray, Poo-Pourri, that traps poo smells beneath toilet water.

While the first video, which has over 26 million views, was filled with an endless litany of pet names for pooping, this one is a bit more sterile and comes off as if it were a sterile product demonstration video.

Much like DollarShaveClub, sequels never really live up to the original.

Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory.

Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you’d like them to create next.

Well the headline pretty much sums it up. Ad since this is a fashion ad, it makes perfrect sense too. Because, as we all know, you can get away with anything when you are creating a fashion ad. Everything from vapid stares into the camera to getting faux raped by a bunch of shirtless guys works just fine for fashion brands.

So why not toss colored powder on a threesome of models to tout the launch of British fashion brand Barbour’s collaboration with Pantone for its Spring Summer 2014 collection? In solow motion.

Yea. Fashion Advertising. It’s awesome.

NBC's Community regularly pays tribute to its characters' pop culture obsessions, but it still came out of left field when the last episode focused on protagonist Jeff's love of G.I. Joe. 

Not a knockoff legally distinct from G.I. Joes, either, but the actual Joe toys and cartoons themselves, both owned whole cloth by Hasbro, which is apparently totally cool with integrating its product into a really good episode of an extremely dark comedy (Jeff was hallucinating about children's toys after mixing anti-aging pills and alcohol).

Update: Hasbro's Mike Vogel says he loved the episode. "They made all the toys and did all of the designs and animation themselves," Vogel told us. "However we did work with them every step of the way to ensure authenticity. The Community team sent us the script, all of the character designs, props, backgrounds, etc. It was actually a very easy process. The Community team are all clearly such hardcore G.I. Joe fans that they made sure everything was 100 percent authentic before they sent it to us. Their love for the brand was apparent in everything they did and we couldn't be more thrilled with how it all turned out!" (Who wants to bet Jeff mixes less funny meds with his booze in draft 1?)

One of the best things showrunner Dan Harmon and his team managed to do was include some slightly too real advertisements for toys based on the characters:

It's all series accurate, too. Overly earnest feminist Britta is "Buzzkill," uptight Annie is "Tight Ship," motherhood-crazed Shirley is "Three Kids," meta Abed is "Fourth Wall," and Jeff Winger is "Wingman." Each sold separately. And if the show taught us one thing, it's that collecitng 1980s military toys is a perfectly reasonable obsessi … er, hobby for an adult man and there is nothing unusual about it. 

And of course the episode had to include one of G.I. Joe's "Knowing Is Half the Battle" PSAs featuring characters from the show:

We'd post more of the ads, but they seriously make up about a third of the episode, so just check out the whole thing below:

O sucesso do BuzzFeed, site que surgiu em 2006 como uma grande fonte de listas e de gatinhos e que tem expandido como uma plataforma de conteúdo, foi o mote para a crítica do canal Half Day Today. Essa vídeo-paródia faz um paralelo entre o CEO do BuzzFeed, Jonah Peretti, e o personagem Jordan Belfort, de ‘O Lobo de WallStreet’.

Apesar do tom divertido ao imitar o trailer do longa de Martin Scorsese, as críticas são bastante ácidas. Logo no começo, o narrador avisa que o BuzzFeed trabalha com o segmento mais fácil de atingir no mundo inteiro – os usuários do Facebook – e que o principal cuidado dos redatores seria o de não fazer nenhuma lista com números pares.

Em meio às brincadeiras, saem mais farpas. “Apesar de tudo isso, será que algum desses conteúdos era mesmo interessante?”, se questiona o personagem que interpreta Peretti, respondendo logo em seguida: “claro que não!”.

As mensagens cortantes continuam ao longo dos quase 2 minutos de vídeo, como o trecho que destaca que o trailer foi feito ‘baseado na resposta de um quiz’ do BuzzFeed, e que o roteiro da história fora escrito por pessoas que poderiam ter sido ótimos jornalistas (!).

Divertido e altamente provocador.

That video from stock video provider Dissolve, which was inspired by poetic literature written by Kendra Eash, is approaching one million views on YouTube. The video itself, entitled This is A Generic Brand Video, is a collection of stock footage from Dissolve strung together with a voiceover which mocks the ridiculousness of every real branded video in existence.

In one such example of ridiculousness, the very Sam Elliott-sounding voiceover intones,”See how this guy in a lab coat holds up a beaker. That means we do research.”

The work is, perhaps, one of the best examples of a brand mocking itself in a successful manner that allows everyone to chuckle at the ridiculousness of it, the ridiculousness of the sort of work we do in this business and, at the same time, marvel at the simple, effective brilliance of the work.

Forget about kids and teens, how to do cats feel about watching other felines online?

In a bit of branded self-satire, YouTube megaproducers The Fine Bros. partnered with Friskies to create Cats React to Viral Videos, an April Fools' version of their highly popular Kids React, YouTubers React and Elders React Web series. But, instead of naive kids and teens talking about pop culture events, the duo interviewed kittens, cats and some fellow YouTube stars in cat costumes about famous cat videos. 

(Apparently, cats don't love the clips as much as their human servants do.)

"The Friskies team has been a great collaborative partner," Benny and Rafi Fine tell AdFreak in an email. "Our fans have always been asking us to make a spinoff of our popular React franchise, but with cats instead."

The Fine Bros. have a history of working with brands, so the spoof didn’t feel unnatural.

"The Fine Bros are some of the top video creators in the world today and have never integrated a brand partner into their 'React' franchise before. With a video like ‘Cats React,’ however, it felt like the perfect opportunity for Friskies and the Fine Brothers to collaborate,” Shaun Belongie, senior brand manager for Friskies, said in an email.

The product that Friskies is trying to promote, Friskies SauceSations, isn't featured heavily in the video. It only appears in a few small scenes and in the title card at the end of the video.

Reach Entertainment's head of digital, Marc Hustvedt, whose agency produced the ad, explained that in order for a video to go viral, it needs to feel organic. Brand sponsors can't litter the ad with their logos, or people will be turned off and won't feel the need to share it.

L’artiste Misha Shyukin, basé à Londres, est créateur d’animation. Passionné par les mouvements graphiques, l’artiste réalise cette vidéo basée sur les objets qui flottent. Une conception étrange et abstraite, et à la fois très esthétique caractérise ces 85 secondes d’oeuvre artistique. Plus de détails dans la suite de l’article.