Hasta La Creative!

From Team One and director Jonas Åkerlund (whose music video reel includes Prodigy’s “Smack My Bitch Up,” Blink 182′s “I Miss You,” and Madonna’s “Ray of Light”) comes a new campaign for the Lexus IS. As you can see, Lexus is really trying to market their new luxury sedan as a high-fashion, chique automobile, which strays a bit from the brand’s usual “Hey, you want a luxury car, but you don’t want to go nuts?” appeal. And, considering Åkerlund’s impressive resume, who better to pay a ton of money to make your product pop on TV?

Both “Crowd” and “Color Shift” succeed in that they’re flashy, somewhat dystopian depiction of urban wealth looks starkly different than any other car advertising you’ll see during commercial breaks. However, will consumers buy that Lexus is a brand that can adeptly align itself with fashionable, rebellious youth? Credits after the jump.

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DreamWorks Animation will supply Netflix with a flood of new episodic TV programs inspired by characters from past DreamWorks franchises, which include “Shrek” and “The Croods.”

ESPN’s move spurred a debate about whether anyone would be left watching in 3-D television soon, and whether anything would be available worth watching.

Referencing the famed HBO Girls scene in which the Shiri Appleby character receives a “pearl necklace” quickie from her boyfriend, a Family Guy “for your consideration” Emmy ad carries the headline, “Here’s A Load of Comedy to Shoot on Your Chest.”

Both the scene and the ad were/are bold. But we think the timing is a bit late and even though there’s certainly nothing wrong with “expressing oneself” to another as the Adam Driver character did to Appleby, it’s all a bit gratuitous even by our standards.

From the power trio of Atmosphere Proximity, The Parternship at Drugfree.org and the White House Office of National Drug Control Policy comes the above spot for the “Above the Influence” campaign which asks the question, “Who better to convince kids not to drugs than their peers?”

Of course, this begs a second question. “Wait, which of your peers is the BEST at not telling you to do drugs?  That is the peer we need.” And so, things got interesting. After all, what’s more American and capitalistic than making this shit into a contest? This isn’t about the message anymore. No sir, this shit is about TALENT. You got talent? Stand up, let’s hear it. No talent? SIT DOWN. Do some drugs until you’re able to talk about them in a raw, powerful way that is better than that other kid’s way of talking about drugs. Then, you win.

Before you submit your awesome ad idea at Above the Influence on Facebook, start strategizing. What kind of shenanigans will your peer group use to their advantage? Perhaps they lost a family member to drugs. Perhaps they’re recovering addicts themselves. Remember, this isn’t about drugs. This is about winning, and being the most popular kid at school for appearing in an anti-drug commercial. This is about fame. This is about being the best.

New Career Opportunities Daily: The best jobs in media.

Intel’s plan to create a virtual cable service is running up against a barricade being guarded by cable and satellite distributors.

The show, which had its debut in September, will remain on television through at least 2016 thanks to a series of deals announced by NBCUniversal.

In a surprise move that angered labor unions and its junior partners, the conservative-led coalition government said the broadcaster, ERT, would shut down at midnight Tuesday.

Dan Harmon, the creator of “Community,” will return to that NBC comedy as its show runner for the coming season after being pushed out of the top job a year ago.

A Spanish-language version of “Rape in the Fields,” about sexual assault of migrant farm and packing plant workers, will be shown on Univision.