Hasta La Creative!

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers…

Many of today’s young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.’s Blue’s Clues and, in particular, Steve Burns. If the robust emotional response to last year’s 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a…

With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity’s latest campaign claims that there are greater horrors than the ones in films–like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, “Not That Bad,” featuring two spots that highlight the senselessness of living with shoddy internet services….

The growing interest in the development of virtual environments, described by some as “the metaverse,” has reached a new audience sector–students–with the creation of “the Metakot” or “the Metadorm” for one of Belgium’s largest telecoms providers, Telenet. Created by TBWABelgium and VR specialists Cybernetic Walrus, this is a student house transported into a virtual experience…

With the U.K. government highlighting a continued digital skills shortage, Google is promoting its self-imposed mission to upskill people through a campaign encouraging them to take up its free flexible career and business skills training. Released in June, the U.K.’s Digital Strategy document highlighted the lack of digital skills across the nation, with 30% of…

Amid a global slowdown in smartphone sales, Samsung is playing on some tech lovers’ deepest anxieties to persuade them to do the seemingly unfathomable: switch phone brands. Samsung–which had the biggest smartphone market share worldwide as of July 2022–is gearing up for a busier fall sales period with a global campaign that puts the spotlight…

All technological advancements seem impossible before they happen, and so sometimes the key to imagining a more expansive future lies in tapping into historical milestones of years gone by. Transportation has changed by leaps and bounds over time, and with a pressing need to adapt new systems in light of global climate catastrophe, it’s bound…

As a former English major, professional writer, and fan of books, I was happy to read in The New York Times that “small booksellers not only survived the pandemic, but many are thriving.” More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales […]

The post Long Live the Indie Bookstore appeared first on Adpulp.

Sex might sell, but the truth is for sexual wellness brands, it doesn’t. That’s the issue facing a growing number of pleasure producers, which are accusing platforms like TikTok, Google and Facebook of censorship. Among them is Lelo, a Swedish-founded brand that sells vibrators, Hex condoms and more across 160 markets. Billed as the “Apple…

While there are an enormous number of blogs, advice columns and books devoted to answering relationship questions, they often don’t meet the needs of members of the LGBTQ+ community. Dating app Hinge is looking to help the 80% of its queer users who said they struggle to find resources to help them date with a…