Hasta La Creative!

A devastating aspect of motor neuron disease (MND)–a neurodegenerative condition that deteriorates muscular nerve cells–is that it can take away the ability to speak. To help those living with MND maintain their personal expression, Dell Technologies and Intel, in partnership with the U.K.-based Motor Neurone Disease Association and Rolls-Royce, created a first-of-its-kind book that banks…

A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand needed to find a way to individual consumers with customized messaging, but before July 2020, when it consolidated all media with Omnicom’s largest media agency, OMD, it relied on disconnected data to…

Digital voice assistants could soon outnumber people in the world. There were 4.2 billion voice-activated devices in 2020, but market research firm Statista predicts that by 2024 that number could reach 8.4 billion units–more than the global population. With voice assistants becoming embedded in many people’s daily lives, they are no longer the futuristic gadgets…

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn’t, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures…

Despite some developments in making diversity in tech companies a higher priority, it’s still clear that more needs to be done. Palm, an electronic technology company, is reminding us that real inclusion starts at a local level. In an effort to expand the technology space to local and underserved communities, Palm announces a new partnership…

As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry. Last month, luxury online fashion retailer Winkelstraat.nl (WS.NL) launched what it claimed was the world’s first wearable NFT. The campaign, created by Amsterdam agency We Are Pi, began with the retailer…

Adweek has covered quite a few autonomous grocery delivery pilots over the years, but the latest has a decidedly feel-good angle: Ford is using a low-speed autonomous shuttle to bring 10,000 pounds of fresh food to senior citizens in its hometown of Detroit. In a six-month pilot, the shuttle will run along a fixed route…

Gender disparity in computing is an ongoing conversation, with daunting statistics showing that women in STEM are both underrepresented and underpaid. Many experts believe that reaching out to girls and encouraging them to pursue computer sciences at a young age could create significant change in the industry. To that end, the nonprofit organization Girls Who…

Supplemental insurance company Aflac was forced to adjust its lead generation strategy when the pandemic’s social distancing requirements put its main marketing tactic on hold. The company’s ability to upend its sales focus didn’t take a miracle, but it did rely on a form of marketing magic via its evolving three-year partnership with advertising analytics…

Google aims to position its smartphone Pixel 6 as being “as individual” as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an…