Google search is a utility that has become wallpaper in many people’s work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes. Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. “What Are…
More than a year after the pandemic began, Amazon continues to lead as the world’s most valuable brand. With lockdown restrictions in place to slow the Covid-19 outbreak, ecommerce went into overdrive, alongside online streaming and grocery sales, three areas Amazon has been building over the course of its existence as it moves towards global…
From “Can we hug?” to “How to talk to people,” this last year has left many people confused and asking questions. As the U.K. aims to reopen for the summer following Covid-19 restrictions and people begin to socialize once again, Google released a campaign to showcase what users have been searching for recently. The “What…
Much has been said about how creativity has been limited of late, due to the physical restrictions of meeting up and brainstorming ideas in person. The creative teams at Amazon and Droga5 London have learned lessons that have allowed their partnership to bloom with buzz-worthy campaigns to show for it. Socially distanced dog walks and…
Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services…
GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed at pushing the business further toward artificial intelligence (AI) and data sciences. Promoted from vp of global operations and platforms, Sparry will report directly to Xaxis global chief executive Nicola Bidon and will be responsible…
U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm being controlled by a barber miles away from the Welsh hill he is standing on. The campaign from Saatchi…
Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history. There are…
This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to “normal,” the question that many brand leaders are asking themselves–how do we keep this momentum going and leverage this year’s ingenuity and strategic learnings rather than file them away and return to playing it safe? For major…
Burger King will be the first to team up with Angry Birds creators Rovio Entertainment and tech developer Zappar to deliver an immersive augmented reality (AR) experience as part of its King Jr kids meals. Through the packaging or accompanying merchandise bearing a QR code and Zappar’s WebAR technology via mobile phone, the user will…
As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5…
As reliance is being placed on broadband at home more than ever before, the U.K.’s largest telecoms supplier BT will release a campaign to promote its first “unbreakable” hybrid Wi-Fi offer, supported by mobile network EE. The 60-second “Broadband Rage” ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool…
With third-party cookies destined to be consigned to the grave, clients will be under pressure to develop more direct-to-consumer relationships. As a result, WPP’s GroupM-owned digital media business Xaxis will team up with advertising cloud company Cavai to create more personalized experiences for customers. Interactive content strategies that use a privacy-first approach will be at…
As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of…
Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created “Speech to Street,” which features a Snapchat AR Lens acting as a political platform for users. The feature was developed as the winning entry of last year’s Snapchat Creative Council…
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing […]
The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […]
The post Karen Wants Her Privacy; Apple Provides appeared first on Adpulp.
I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it’s how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also […]
The post Shine On You Crazy Diamonds appeared first on Adpulp.
Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that […]
Are today’s technology titans the new monopolies? Do the filthy rich executives say one thing and do another? Or are Silicon Valley and its satellite cities (like Austin) geek utopias where abundance is the rule? When evaluating the titan’s there are many angles to take from the customer’s perspective, privacy invasion being foremost among them. […]
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