The creative industry has a huge lack of diversity, with only 11% of people in the sector coming from a minority ethnic background, according to the Creative Industries Federation in the U.K. One of the issues is that more than 65% of students from Black, Asian and minority ethnic groups struggle to find creative role…
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar–Adweek’s Grand Brand Genius honoree for 2021–unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its “fifth…
While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different–with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces. But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA…
When people boast about putting their neck on the line for their work, they don’t usually mean it in the literal sense. But several months ago, actor Tom Ellis found himself alone in a chair at about 2,400 feet above sea level atop Mount Snowdon–the highest mountain in Wales–with a blade to his neck. The…
A common marketing message from tech giants is that their platforms have the power to bring people together. Google’s new campaign ups the ante on this idea by raising difficult questions about culture and identity. The brand’s latest ad for the U.K. market follows its summer campaign, which captured the questions and emotions of people…
Learning more about the creative process behind a song can bring new levels of appreciation for an artist’s catalog, much the same way listening to higher quality audio recordings can allow fans to hear parts of a song they might not have otherwise noticed. In its new campaign, Dolby Laboratories, Inc. is releasing four long-form…
Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That’s why Olay and Algorithmic Justice League founder Joy Buolamwini…
While buy now, pay later and social commerce have dominated retail headlines lately, two more recent announcements demonstrate contactless payments remain a retail priority. Just three months after bringing its cashierless technology to a Fresh grocery store in Bellevue, Washington, Amazon announced plans to expand the contactless payment option to its Whole Foods chain. At…
There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here’s the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. […]
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Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…
TikTok has enlisted two stalwarts of British entertainment to promote its rising role in the U.K.’s culture. The platform’s new campaign, “Entertainment. Now on TikTok,” stars the popular British TV presenting duo Ant and Dec (Ant McPartlin and Declan Donnelly), who present shows including Britain’s Got Talent and I’m a Celebrity … Get Me Out…
In an era of technological advancement so rapid that each iPhone upgrade brings a raft of attributes that would, just a few years before, have been viewed as magic, it may sometimes seem as if we have no need for further technological enhancement. That may not matter. Like me, you may have been thinking hard…
Every so often, you stumble across an artist so intriguing that simply enjoying their music isn’t enough; you have to know more. Who are they? How did they get into music? What does their creative process look like? In this spirit, AT&T launches a new series of collaborations that peek into the minds of some…
Like most artists, Irish indie rock band The Academic have not been able to perform in front of an audience since the pandemic began last year. But they found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides….
After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps–and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye…
For the third straight year, brand executives and technology leaders gathered together to discuss the relationship between technology and business. From July 26-28, attendees heard insights about integrated strategies and tactical implementation directly from teams responsible. Highlighted speakers include S4 Capital’s Sir Martin Sorrell, Google’s Tara Walpert Levy and The Trade Desk’s Jeff Green. You…
As global travel has been restricted for the past 18 months, new cultural experiences have often seemed far off. But Samsung found a way to bring people to different parts of the world, all without leaving the couch. As a sponsor of the Tokyo 2020 Olympics and Paralympics, the tech brand set out to create…
Non-fungible tokens–better known as NFTs–have taken the investment market by storm in recent months. Their popularity is driven by three factors: individuality (they are one of a kind); fandom; and value (consider that Jack Dorsey’s first tweet recently sold as an NFT for $2.9 million). In a nutshell, an NFT is a digital file whose…
Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that uses a smartphone’s built-in camera and measurement features to map out the dimensions and ingredients of a basketball court, allowing…
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