The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]
Discriminating against people due to their age is a pox upon advertising and media houses. It’s bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is […]
The post What ChatGPT “Thinks” About Ageism in Advertising and Media appeared first on Adpulp.
With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of […]
The post Why Artificial Intelligence is Not a Replacement for Human Creativity appeared first on Adpulp.
AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […]
The post Sky High on AI appeared first on Adpulp.
Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…
European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.” The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport…
Language is a significant part of a person’s identity, individuality and connection with their background–especially when it shapes our unique names. So, running into people who don’t take the time to pronounce or spell our names correctly can be a frustrating, often dehumanizing experience. To celebrate International Mother Tongue Day, a day to promote awareness…
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare–the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. “The Undeniable Street…
With more than 113 million customers–that’s nearly one-third of Americans–T-Mobile is a leader in the U.S. telecom market. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. On the latest episode of The Speed of Culture podcast, Mike Katz, president…
Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo. The 90-second spot will be released next week. It will run during the second quarter and promote the phone’s ability…
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days–and shatters any nearby drinking glass. But his hearing hasn’t aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust…
When Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
For years, Apple has found a variety of ways to celebrate the Chinese New Year through the heightened potential of its products–mainly, the iPhone. This year, the brand explores the humanity behind a holiday tradition: the Chinese Opera. Ahead of the holiday on Jan. 22, Apple is celebrating with the launch of a new campaign…
Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth. The company, which recycles old technology and sells it on, currently employs more than 700 people internationally to serve its mission to reduce mass production…
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy and security business after nearly three years at Cond? Nast as global chief marketing officer and head of consumer revenue. In her new role, Findlay will oversee all worldwide marketing…
The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google’s annual “Year in Search.” After last year’s focus on healing, this year’s spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google’s Brand Studio and Trends…
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to…
Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused…
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids’ online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter’s recent job cuts have reportedly…
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