Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year’s Super Bowl ad campaigns. Now in its 35th year, USA Today Ad Meter results will be reported by Adweek within hours of the ads having run to discover which big-budget brand campaign proved the most popular with…
After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising during the Big Game–and there won’t be any sugar involved. The ad will be a continuation of a campaign that kicks off during the NFL playoffs beginning Jan. 14 to promote its updated Pepsi Zero…
R?my Cointreau has had a sniff of Super Bowl advertising, and now wants to drink it all in. Two years ago, the French spirits company bought a 30-second ad for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second ad featuring The Botanist gin brand. This year,…
Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel’s Super Bowl spot. “I’m more busy that whole week than when I was playing in…
Booking.com is making a return trip to the Super Bowl this year after bringing Idris Elba along as its Big-Game travel companion in 2022. The online travel provider has purchased a 30-second commercial during the fourth quarter of Super Bowl 57. Creative agency Zulu Alpha Kilo is putting the ad together, though little is known…
If you’re feeling slightly out of breath and confused that the year is almost over, you’re not alone–it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking…
M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its…
Super Bowl LVII (let’s call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set…
We can stand under her umbrella. It’s a new era for the Super Bowl Halftime Show. The event, now sponsored by Apple Music, will have superstar Rihanna as its headliner. Super Bowl 57 is scheduled to air on Fox on Feb. 12, 2023, and will feature the nine-time Grammy winner as its headline performer for…
If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox’s ad sales team sold the majority…
Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different–at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety…
Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much…
Anheuser-Busch has been the Super Bowl’s sole alcohol advertiser for more than three decades, locking up category exclusively for each game since 1989–until now. Today, the company behind Budweiser, Bud Light and Michelob Ultra announced it will not renew its exclusivity deal for Super Bowl 57, which Fox will broadcast on Feb. 12, 2023. The…
Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it’s probably just me asking that question.) And with that, millions of eyes have…
Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will be its last. The soft drink giant plans to…
Kia’s “Robo Dog” premiered at the Super Bowl and became an instant fan favorite, ranking fourth among 64 ads on USA Today’s Ad Meter and No. 1 among auto ads. In the ad, Robo Dog sits in a store window, longing to be adopted. Eventually it spots the perfect pet owner–an electric car driver–and gives…
Nearly two months after the Super Bowl, the advertising industry is still abuzz about Coinbase’s minutelong commercial of a bouncing QR code. It undoubtedly worked to drive traffic to the cryptocurrency platform’s website, which buckled under the 20 million hits it received within a minute of the ad airing. But how willing are most people…
It’s been more than a month since cryptocurrency exchanges FTX, eToro, Coinbase and Crypto.com broadcast their first Super Bowl commercials in what many have dubbed the “Crypto Bowl.” Having ramped up mainstream marketing over the past year, these companies were hoping a turn on advertising’s biggest stage would jolt growth in their respective user bases…
Crypto.com teamed up with Snap Inc. on a new augmented reality lens that follows up the cryptocurrency exchange’s Super Bowl ad by bringing Snapchatters inside LeBron James’ bedroom in 2003. In the spot, the National Basketball Association superstar confronts his 2003 self about the pressure of living up to his potential. The lens is available…
It doesn’t happen during every Super Bowl, but every few years an iconic commercial airs that will be remembered long after the winning team becomes a historical footnote. I believe this will be the year that crypto goes mainstream. But once the buzz dies down, what will these brands have to show for their investments?…
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