Adnatomy: How Kia’s Robo Dog Won the Super Bowl of EV Auto Ads

Kia’s “Robo Dog” premiered at the Super Bowl and became an instant fan favorite, ranking fourth among 64 ads on USA Today’s Ad Meter and No. 1 among auto ads. In the ad, Robo Dog sits in a store window, longing to be adopted. Eventually it spots the perfect pet owner–an electric car driver–and gives…

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