The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances. However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond….
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek’s year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus…
It’s that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to predict. Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let…
This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone’s minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances. Agency leaders around the globe have their…
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek’s year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year. From focusing on flexibility as the industry shifts…
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their own unique stamps on the holidays. Adweek has gathered a few of these efforts, ranging from humorous to heartwarming and everything in-between. Of course, artificial…
It was a banner year for one of connected TV’s biggest players, and Roku is bringing that momentum into 2023. As competition becomes even more fierce in the advertising-supported world, Roku knows it’s been here for years. After climbing to surpass 70 million active accounts to wrap up 2022, Roku is leaning even more into…
Throughout Adweek’s end of year coverage for 2022, we’ve seen buyers comment on how the ad market has changed, heard TV execs and insiders reveal what they’ve learned and reviewed how the biggest streamers stack up. Now, it’s time to look ahead. To help close out our year in review stories, Adweek asked 18 TV…
As part of Adweek’s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture…
If you’re feeling slightly out of breath and confused that the year is almost over, you’re not alone–it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking…
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth. As part of Adweek’s year-in-review coverage, we…
The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase “Things…
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year’s biggest departures and arrivals: 25 TV Execs and Insiders…
The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it’s time to reflect on the disruption. As part of Adweek’s year-in-review coverage, we took a look back at 10 of convergent TV’s most important, surprising and industry-changing moments, examining the stories that shaped the year and that…
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each….
From Jan.1 through the end of June, there were around 357 scripted originals in the U.S., according to FX Networks chairman John Landgraf. That’s 16% more than the previous year, which marked a new high of 559 overall. With so many series and shows, you can’t expect everything to find an audience. And, unfortunately, TV…
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics…
The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption, it’s easy for other important television trends to get overlooked. As part of Adweek’s year-in-review coverage, we asked 25 of the top TV executives from broadcast, cable and streaming outlets;…
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