Adweek’s emerging tech reporter, Patrick Kulp and Senior Producer, Al Mannarino join David and Shannon to discuss this year’s best Super Bowl ads, how crypto made a big splash, and the incredible halftime performance. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. The 10 Best Super Bowl…
Adweek editors have thoughts about all of the ads from Super Bowl 56. Here are the spots that aired during the second half of the Big Game. Google Pixel GOOGLE: Google has always been skilled at blending personal storytelling and stunning photography, and this is no exception. Adding Lizzo’s soaring vocals is a lovely touch….
Income inequality is bigger in the United States than in other developed nations, and the pandemic likely made things worse. At the end of 2021, the gap between the rich and poor was at its widest since World War II, according to researchers at the University of California, Berkeley. It could be a coincidence, but…
For many non-football loving Americans, watching the Super Bowl generally means serving yourself a generous plate of chips and wings while scrolling through TikTok, briefly looking up from your For You Page when NBC cuts to commercial breaks. This heightened screen time brings a greater opportunity to gossip about stuff on the internet, which is…
If you mainly watch the Big Game for the ads, this was the year for you. Sure, the game between the Los Angeles Rams and Cincinnati Bengals was a nail-biter, and the halftime show was legendary, but this year’s game featured nearly 70 ads, four of which came from cryptocurrency brands and five from streaming…
For last year’s Super Bowl, marketers were seemingly eager to take stock of the reality we were experiencing in the moment. A reminder, in case you need one: we were a year into the pandemic, hovering somewhere between an enduring lockdown and the faintest glimmer of hope that we would soon get to enjoy the…
Crypto.com, the cryptocurrency platform headquartered in Singapore, made its Super Bowl debut with an ad titled “The Moment of Truth,” celebrating LeBron James’ career and the concept of making life-altering decisions. Taking chances The ad opens in 2003, and transports viewers back to a teenage James’ bedroom. There, an older James is in conversation with…
Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 56. Here are the spots that aired during the first half of the game through halftime. Toyota Toyota TOYOTA “Brothers”: Disability advocates have pointed out that #SuperBowl ads featuring people with disabilities often veer toward “inspiration porn” that amplifies stereotypes….
In 1992, a Compton, Calif.-based rapper known as Dr. Dre released his debut album, The Chronic. A rapper from nearby Long Beach, Calif. who went by the name Snoop Dogg was featured prominently on that debut solo album. Three decades later, Snoop Dogg and Dr. Dre, friends and now household names, met up at nearby…
In Jeff Schaffer’s view, history is written by the victors, not the doubters. Each great invention has its share of skeptics, and his longtime colleague and muse Larry David “is the proud voice of those people.” Schaffer wrote and directed the FX series The League and the 2004 film Eurotrip, but he and David have…
Toyota’s second Super Bowl ad is an upbeat comedy spotlighting the all-new 2022 Toyota Tundra. “The Joneses” is Toyota’s second entry in the Big Game following its first ad “Brothers,” the touching story of Paralympic and Olympic brothers who worked together to win gold at the Paralympics. “The Joneses” is a vastly different, wholly upbeat…
A quarter-century after the release of The Cable Guy, Jim Carrey is back in uniform to play an avatar of wacky customer service in Verizon’s Super Bowl ad. The actor reprised the role of Chip Douglas from the 1996 comedy classic in a 60-second spot that ran after the half-time show in today’s Big Game….
More than four years after Amazon Prime Video first acquired the rights to make a series based on The Lord of the Rings, the company has finally unveiled its first footage from the show on the biggest possible stage: Super Bowl 56. The streamer gave fans their first look at the upcoming series, called Lord…
Swedish electric vehicle brand Polestar isn’t afraid to tell it like it is. In its first Super Bowl spot, the automaker aims to show consumers exactly where it stands–and how it differs from other EV brands on the market. To do that, Polestar’s 30-second ad is a break from the norm in almost every respect….
The ongoing Covid-19 health crisis has caused many catastrophes both short- and long-term. One major issue that threatens to have sweeping consequences is people missing annual health screenings while in quarantine. Breast and cervical cancer screenings specifically have suffered a sharp decline, according to the CDC. To that end, medical technology company Hologic has launched…
Disney+ is back in the Super Bowl promoting a Marvel series for the third consecutive year. The streamer ran an ad for upcoming series Moon Knight, which premieres March 30. The 30-second spot aired during the second ad pod during the first quarter of Sunday’s game. Moon Knight is Disney+’s newest series in the Marvel…
Universal Pictures is adding mystery to a night already known for its unknown outcome with a trailer for the film Nope, the newest horror movie from writer and director Jordan Peele. The trailer starts on a light-hearted note with stars Keke Palmer and Daniel Kaluuya–who was nominated for an Oscar for Peele’s 2017 film Get…
Was that a DVD screensaver or a commercial? That was what many viewers were left wondering as Coinbase ran an ad that consisted simply of a colorful QR code that floated from one edge of the screen to the other. The image, when scanned, led to a link where viewers could sign up for the…
Anyone who has bought or sold a house since the start of the pandemic will feel in their bones the jokes in Rocket Mortgage’s Super Bowl ad starring Anna Kendrick and Barbie. In the 60-second spot, Kendrick assists Barbie in buying her Dreamhouse, listed at $225 on Rocket Homes, Rocket Mortgage’s new platform for buyers….
As the omicron wave of Covid-19 ebbs and nightlife begins another tentative revival, Gillette is hoping men are ready to start shaving again. The Procter & Gamble brand’s first Super Bowl spot since 2006 introduces GilletteLabs’ Exfoliating Bar. The ad, by Grey Advertising, features a helpful sink that animatedly pops a Gillette razor into a…
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