Hasta La Creative!

It’s Super Bowl Sunday. Let’s watch commercials! In other news, go Eagles.

The post Who Do You Like For “Best Super Bowl Spot” Today? appeared first on Adpulp.

Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […]

The post Budweiser Plays Its Community Values Card appeared first on Adpulp.

Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]

The post What the Favre Is Going On? appeared first on AdPulp.

European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they’re $45,000 sleds that you can ride to freedom. Volvo’s agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it […]

The post Consciousness Comes To Carvertising appeared first on AdPulp.

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it’s back to the grind. And that means returning to the ESPN offices in snowy Bristol, Conn., and getting back to their day jobs—next to every other athlete, mascot and halftime-show dance partner in the world.

And here, we even get to see who’s underneath those suddenly famous fish costumes.

Wieden + Kennedy New York’s “This Is SportsCenter” campaign is always pretty fresh and memorable, but it’s great to see them jumping on this topic—which fits the campaign’s goofy humor so well.

While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has an exclusive look (or rather, listen) at the winner of the second annual Westwood One Super Bowl Sound Awards, honoring the best radio spots of the game.

The champion this year is Poo-Pourri, the before-you-go toilet spray that can eliminate odors that stink even worse than Pete Carroll’s play calls. The spot itself won’t be accused of being overly sophisticated (this brand’s viral videos aren’t, either), but it was a hit with the fans who voted. Have a listen here:

THE WINNER:

THE RUNNERS-UP:

Last year’s winner, Motel 6, placed two ads in the top five this year, with longtime spokesman Tom Bodett humorously trying to update his pitch for a new generation. The AutoTune one is quite funny. Listen to those spots here:

Finally, Subway and Exergen rounded out the top five:

More than 40 advertisers participated in the Super Bowl Sound Awards. The ads were available on demand for a week before the game aired Sunday on the more than 700 radio stations broadcasting Westwood One’s Super Bowl XLIX coverage, as well as on SiriusXM Radio, NFL.com/Audiopass, NFL Mobile from Verizon and the American Forces Radio Network.

With the help of a bellowing goat, wireless carrier Sprint sends a shout-out to rivals Verizon and AT&T with this “super apology,” which aired during the third quarter of last night’s battle.

The ad from Deutsch LA aims at fellow carriers by saying sorry for calling competitors a goat, hence the featured animal in the advertisement, one that takes a jab at rivals’ expensive rates (calling them “sheep” in the process) while continuing Sprint’s “cut your bills in half” mantra.

Speaking to the Kansas City Star before the big game, Sprint chief marketing officer Bill Hallock said:

“We’re going to have a little fun with it. At the Super Bowl people look for some humor, some entertainment value…and that’s what we’ve embedded in this [ad] as well.”

All it takes is a screaming goat to hammer the message home:

In other Greatest Clients Ever news, Sprint’s CEO endured some friendly trolling via T-Mobile John Legere during the game…and retweeted many fans’ messages mocking the latter’s campaign by Publicis Seattle.

Look what @marceloclaure did to @JohnLegere…he’s all worked up cause Sprint has an awesome commercial and T-Mobile has Kim.

— JoshuaM (@JoshMSr) February 2, 2015

W+K Portland brought its “It’s Amazing What You’re Capable Of” for TurboTax to the Super Bowl last night with “Boston Tea Party.”

“It’s Amazing What You’re Capable Of,” W+K’s first campaign for the brand, debuted at the start of 2014 with “The Year of You,” following the agency winning AOR duties the previous summer. “Boston Tea Party” introduces TurboTax’s new offering of free filing for individuals who file a simple tax return (1040A/1040EZ). The spot imagines that historical event going down a little differently when the British offer to allow Americans to file taxes for free, injecting a bit of big game appropriate humor into the campaign. “Okay, so maybe that’s not exactly how it went down,” the spot concedes, “but you can file on TurboTax for absolutely nothing.”

It may not be the most noteworthy ad of the Super Bowl, but “Boston Tea Party” fits the brand well, managing to simultaneously feel like an extension of the “It’s Amazing What You’re Capable Of” campaign while also introducing a new selling point for the brand.

Credits:

W+K PORTLAND

Creative Directors Dan Kroeger / Max Stinson

Copywriter Darcie Burrell / Brooke Barker

Art Director Chris Taylor

Producer/ Assistant Producer Endy Hedman / Julie Gursha

Account Team Courtney Nelson / Vanessa Miller / Anna Boteva

Executive Creative Directors Joe Staples / Mark Fitzloff

Head of Production Ben Grylewicz

Strategic Planning Amber Higgins / Nathan Goldberg

Project Management Liza Robbins

PRODUCTION

Production Company Biscuit

Director Noam Murro

Managing Director Shawn Lacy

Executive Producer Colleen O’Donnell

Line Producer Jay Veal

Director of Photography Simon Duggan

EDITORIAL

Editorial Company Exile

Editor Kirk Baxter

Assistant Editor Nate Gross / Grant Hall

Post Producer Toby Louie

Post Executive Producer CL Weaver

VFX

VFX Company The Mill

VFX Executive Producer Sue Troyan

Executive Color Producer Thatcher Peterson

VFX Producer Dan Robers

Color Producer Antonio Hardy

Production Coordinator Benjamin Sposato

Creative Director / Shoot

Supervisor

2D Lead Chris Knight

2D Artists Sarah Eim / John Price / Robert Murdock / Martin Karlsson

3D Lead Tom Graham

3D Artists Phill Mayer / Katie Yancey / Alberto Lara / Jason Monroe / Majid Esmaeili / Mario Afu

Matte Painters Sun Chung / Thom Price / Andy Wheater

Robert Sethi / Chris Knight

Hassan / Nick Lines / Fabian Elmers / Steve Olsen / Dustin Colson / Carl Harders / Simon

Brown / Ed Boldero / Jason Jansky

Colorist Adam Scott

MUSIC

Sound Company Barking Owl

Creative Director Kelly Bayett

Head of Production Whitney Fromholtz

Song #1 Original composed music — “To Win (Hero Theme)”

Song #2 Bob Dylan “The Man in Me”

SOUND DESIGN

Sound Company Barking Owl

Sound Designer Michael Anastasi

Creative Director Kelly Bayett

Producer Whitney Fromholtz

MIX

Mix Company Eleven Sound

Mixer Jeff Payne

Assistant Mixer Ben Freer

Producer Dawn Redmann

Exec Producer Suzanne Hollingshead

If you watched this year’s Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an online Super Bowl spot on Sunday—by reuniting a delightful French Bulldog named Doritos with his even more adorable puppy, Nacho.

Now, watching dads heartwarmingly reunite with their sons usually brings a tear to the viewer’s eye. But here it’s a little different. This one is decidedly less poignant, unless you get choked up by butt sniffing and farting.

The clip was one of several that the snack food brand produced in response to different Super Bowl spots, including Victoria’s Secret and Nationwide. See those spots below. 

.@VictoriasSecret you floored us with your spot. Hire us next time? Here’s our audition tape #DoritosSecret https://t.co/gWbgvl03Pl

— Doritos (@Doritos) February 2, 2015

.@nationwide here is what we would do if we were invisible. Hint: more #Doritos #DefinitelyVisible https://t.co/vMHm8wXx1R

— Doritos (@Doritos) February 2, 2015

Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran the most absurdly badass local Super Bowl ad of anyone—an epic two-minute tale of crime, death and retribution that got more than 5 million YouTube views.

Casino, of course, had to return for an encore. And you can see it below.

There are so many questions. (For one, why is this two-minute Super Bowl ad three-and-a-half minutes long?) Plotwise, the damn thing is barely coherent, unlike last year’s spot, which was ludicrous but at least easy to follow.

This time, we have Casino talking about all the personal bullies he’s encountered in life and how he overcame them—childhood tormenters, cancer, his younger brother’s murder and local strong-arm government in Savannah. Casino is heard cross-examining a character, “Injustice,” who symbolizes the broken Savannah city leadership. “Bullying is bad. Silence is worse,” says the line at the end.

We can’t wait for next year’s ad, when Casino fully transforms into Batman.