Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on Monday with an analogy about Skittles and refugees.
Much of Skittles advertising is built around the candy’s rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors.
“So this is kind of awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room,” reads an uncharacteristically monochromatic open letter from the marketer, addressed to revelers, published in print on Friday. “You have the rainbow … we have the rainbow … and usually that’s just hunky-dory.
“But this Pride, only one rainbow deserves to be the centre of attention—yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.”
See the letter here. Click to enlarge:
“Bidding stands at 20 Facebook likes. … Who’ll give me 21? Going once, going twice … sold for 20 likes to the man with his face buried in a bag of Skittles!”
It’s true: the Mars candy brand, via BBDO Toronto, is hosting an online auction in which Facebook likes are the currency. Fans compete by amassing likes for bids they can place on a veritable rainbow of Skittles-branded prizes.
You must be a Canadian resident to participate. (Canada’s clearly in vogue at this marketing moment … first Loverboy and now this.)
Current items up for bid include a Green Apple Soccer Ball, Strawberry Skittles Headphones, a Lemon Skittles Vase, “Orange Skittles Oil on Canvas” (an objet d’art, which is described as “eye candy painted by the famous Citrussio”), and, most impressively, a Grape Skittles Acoustic Guitar.
“Every item was specially made for this auction,” says BBDO vp and associate creative director Chris Booth. “We wanted consumers to have something they can keep forever that also channels the humor of the brand.”
Launched in May and running through Aug. 6, the contest features new merchandise each week. So far, the most “expensive” item was an Orange Skittles Lamp, which sold for 483 likes. (Most items auctioned off have had a much lower sweet spot.)
Creating a campaign where users compete for Facebook likes might’ve been innovative a few years back, but it seems almost retro today. However, simplicity is a strength, because it makes the contest more immediately accessible than, say, BBDO’s faux-pyramid-scheme promotion where the prize was 1 million Skittles delivered to some lucky Canadian sugar-fiend’s door.
If you want to see all the clever things your fingertip can do, check out this cool new interactive music video from Japanese pop star Namie Amuro.
The video offers a pop-art cornucopia of wit and silliness based on one simple instruction—you’re asked to put your finger on the screen and leave it there as the video plays. It’s an apt concept for the song, which is called “Golden Touch,” and it’s reminiscent of the classic Canadian campaign from Skittles that played around with the same idea.
Keep your finger at the center of the video, and let the camera do the heavy lifting—scratch a vinyl record, light up a chill dachshund’s touch-sensitive LED jacket, trap a monster under its manhole cover, and much more. The clip rewards you for sticking it out to the end, with a range of unexpected applications—some abstract, some literal, some cheeky.
But maybe the credit should go to Ze Frank for pioneering the gag, even if his take wasn’t as refined.
Seattle running back Marshawn Lynch’s Super Bowl Media Day appearance went just as expected with his usual succinct, broken-record soundbites, but it seems he saved all his energy to communicate about his one true love: Skittles.
Lynch’s fondness for the Mars candy staple has been well-documented for a few years in the form of him scarfing a handful on the sidelines games or being showered with Skittles by fans after scoring a touchdown. According to his mom Delisa Lynch, his Skittles affinity dates back to his youth: in 2012, she explained:
“The real is story is, I would give him Skittles before the game when he was playing Pop Warner. I would give him a handful of Skittles and say, ‘Eat ’em up, baby. They’re going to make you run fast and they’re going to make you play good.’”
Now, the man known for going into “beast mode” has solidified a business relationship dating back to last year’s Super Bowl by holding a press conference (with Skittles in tow, of course) on the subject of what makes Marshawn Lynch tick. Whether he’s talking about his cat video viewing habits or being an “earthling,” this 2 1/2-minute clip from Olson Engage is more interesting than any recent interaction between Lynch and the press.
In cased you missed it, you can also check out a 15-second teaser for Skittles’ actual Super Bowl spot (minus Lynch) from DDB here.
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch’s media interviews know he is notoriously a man of few words.
Whether it’s answering every question with a laid-back “Yeah” or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk.
Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part of the teasers for its in-game ads. He answers questions like whether he prefers cat or dog videos, if he wishes he could rush for a 200-yard touchdown, and if he’d rather arrive to the game in a blimp or a jetpack. There’s also handfuls of the candy available for Lynch to chomp down on, which is probably why he looks uncharacteristically joyful during the stunt.
Separately, Lynch also sat down to chat with sports reporter Kenny Mayne for Progressive in the amusingly off-kilter video below. They mostly just play word association, although at one point Marshawn shares his love of Progressive’s spokeswoman, purring, “I’m all about that Flo, boss.”
The Progressive campaign is also raising money for Lynch’s charity, Fam 1st Family Foundation. The running back has signed a pair of cleats, which will be sold on eBay—with all proceeds benefiting the foundation.
Please keep being you, Beast Mode.
Skittles released a teaser of DDB’s Super Bowl spot for the brand today, but the content of the final spot remains a mystery.
The 15-second teaser shows a series of people with bulbous, muscular right arms (and normal left arms), ending with the text, “Super Bowl Sunday. It Will Be Settled.” What exactly “it” is and how it will be settled exactly remain unclear. Notably there is no sign of Marshawn Lynch, despite his association with the brand (and the Seahawks Super Bowl appearance). The brand will, however, be releasing a limited edition blue and green “Seattle Mix” to celebrate the team.
“While the two games settle things on the field, we’ll have people in a small town settling things, and this (commercial) will be about how they do that,” Matt Montei, senior marketing director for confections at Mars’ Wrigley unit, told Adweek.
Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.
The story actually comes in two versions: a :15 with a quick punchline and a :45 that keeps the ad going in an unexpected direction.
Sure, kids that old have usually abandoned trick or treating in favor of trying to get laid at house parties. But maybe this is a subversively cautionary tale about why that’s not such a bad thing.
Be sure to watch the :!5 first:
And now the extended version:
You can be proud of your ads. But re-enacting them in real life? That can get awkward.
Carlos Moreno, though, takes one for the team in the video below—a promo for the Bessies, which is a big ad awards show in Canada. The executive creative director at BBDO Toronto masterminded the weird Skittles Touch ads back in 2011, and here he re-enacts the famous one with the cat—complete with eager licking of the screen.
The line at the end explains everything.
Though Moreno works at BBDO, the Bessies spot was actually done by JWT Canada.
Credits below.
CREDITS
Client: TVB
Agency: JWT Canada
Chief Creative and Integration Officer: Brent Choi
CD: Ryan Spelliscy
Art Director: Denise Cole
Copywriter: Saro Ghazarian
Account Lead: Dori Applebaum
Producer: Andrew Schulze
Production: Axyz
Sound: Eggplant
Talent: Carlos Moreno
As campanhas de Skittles costumam ter um pezinho no absurdo – quando não mergulham de corpo inteiro – e desta vez não é diferente. Com criação da DDB de Chicago, a nova trinca de comerciais é estrelada por uma simpática senhorinha e sua nuvem de estimação, que “chove” Skittles.
Cada um dos filmes dirigidos por Chris Palmer, da Gorgeous, mostra uma situação diferente vivenciada pela estranha dupla. A primeira é um passeio na rua, quando um rapaz quer acariciar a nuvem e acaba sendo alvo de um raio por ter tocado o lugar errado. Os outros dois filmes se passam na tosa e no veterinário. Vale o play por ser engraçadinho.
Post originalmente publicado no Brainstorm #9
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Canadians, you better be in a video-sharing frenzy today, because it's your last chance to be crowned a new Skittles Millionaire. The end of the day will mark the end of BBDO Toronto's crazy Get Skittles Rich promotion, in which one lucky Canadian consumer will have a million Skittles delivered directly to his or her house. That's 94 bulk cases, or a whopping 5,500 bags of rainbow wonder pills.
The campaign was designed as a pyramid-marketing scheme with a fictional spokesman named Danny Falcon. Participants had to sign in to the microsite and share Falcon's video, earning virtual Skittles for every pass around.
Falcon explains how Skittles flow up the sharing pyramid to make you Skittles rich. Then, he lounges in his own Skittles-filled pool as his associates liberally toss Skittles at each other in a dorky bacchanalia of sugar-fueled pleasure. It's enough to make you want your own pneumatic tube transport device filled with colorful deliciousness. According to the giveaway rules, the winner will be drawn on Dec. 10.
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Where Skittles Come From est la nouvelle campagne d’illustrations créée par l’agence IC4DESIGN pour la marque Skittles au Moyen-Orient. Un univers fantasque et coloré qui fait la part belle aux sirènes, baleines ou encore aux gramophones décliné sur tous les supports : web, print ou encore jeux interactifs en ligne.
Skittles continues to walk the line between cute and creepy. How successfully it does so is, of course, a matter of personal taste. This new spot from DDB Chicago, "Skittles Smile," sets my choppers on edge for some reason, but I'm about 96 years past the target demo, and it probably works just fine for its intended audience. The ad's high-school-age heroine clearly savors the flavor of her deep-kiss encounter with a boy who has Skittles for teeth. (Were his baby teeth Pez?) The girl is played by Laura Spencer, who has gained a following from her role in The Lizzie Bennet Diaries, an Internet reboot of Jane Austen's Pride and Prejudice. Spencer also appears in a current Sprint commercial, though swapping spit with her co-star in that one would've been a grave mistake. Credits below.
Behind the scenes of the new skittles "SMILE" commercial aka best wrap surprise ever! http://t.co/xMhcRT2YA2
— Laura Spencer (@itslauraspencer) September 3, 2013
CREDITS
Client: Mars/Skittles
Agency: DDB, Chicago
Senior Vice President, Executive Creative Director: Mark Gross
Creative Director, Copywriter: Kathleen Tax
Creative Director, Art Director: Marisa Groenweghe
Vice President, Producer: Will St. Clair
Production Manager: Scott Terry
Vice President, Senior Account Director: Kate Christiansen
Vice President, Account Director: Gwen Hammes
Account Executive: Jennifer Marks
Account Manager: Trace Schlenker
Senior Vice President, Group Strategy Director: David "Chizzy" Chriswick
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A Skittles parece ter gostado da ideia de criar filmes “interativos” e, mais uma vez, aposta na modalidade para sua nova campanha, que tem no balanço final dois cavalos, dois cachorros, um sapo e dois pássaros espatifados e um macaco ferido, digo, quebrado. O fato de todos eles serem bibelôs de porcelana não quer dizer que eles não tenham personalidades e sentimentos – e essa é a parte divertida.
A história começa quando um dos cavalos promete entregar todos os Skittles para Tommy, mas para consegui-los o garoto terá de quebrar o enfeite da vovó. A promessa é cumprida, mas Tommy fica ganancioso e resolve destruir todos os outros. Será que ele vai encontrar mais Skittles?
A parte interativa é que, com a “Rainbow-Active Technology”, basta clicar em qualquer um dos bibelôs para escolher qual será a próxima “vítima”. Se você deixar o vídeo rodando normalmente, o resultado será o mesmo, só mudando mesmo a ordem dos fatores.
A responsável pelo extermínio dos bibelôs da vovó é a DDB Chicago.
Post originalmente publicado no Brainstorm #9
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Skittles continua nonsense como sempre, e mostra aqui uma forma bem cruel (e gratuita) de se extrair os confeitos.
Bota o Abraham Lincoln na esteira e manda ir mais rápido. A criação é da DDB Chicago.
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Um ano depois, Skittles dá continuidade na campanha “Touch The Rainbow” com novos filmes analogicamente interativos.
A bizarrice só piora, mas ainda arranca bons risos. Coloque o dedo na tela, no local indicado, que a “tecnologia” entra em ação.
A criação é da BBDO de Toronto.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Porzellan Klinik – 2006 Source : Adsoftheworld Agency : Ogilvy Dusseldorf (Germany) |
LESS ORIGINAL Sekunda Glue “whatever” – 2011 Source : WeLoveAd, Moscow Advertising Festival GOLD, Agency : BBDO Moscow (Russia) |
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
