Chance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad

In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.

The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.

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Chance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad

In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.

The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.

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Skittles Responds Tersely to Donald Trump Jr.'s Tweet Likening Refugees to Candy

Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on Monday with an analogy about Skittles and refugees.

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A British Candy Brand Will Air This Funny Ad Entirely in Sign Language With No Subtitles

Channel 4 in Britain recently made one of the greatest ads ever about disability with “We’re the Superhumans.” The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012’s “Meet the Superhumans” but went well beyond the original to create its own brilliant, freewheeling world of fun.

But it didn’t end there. Channel 4 also dreamed up a companion contest called “Superhumans Wanted,” which challenged U.K. brands to develop a bold, creative campaign with disability and diversity at its core.

The winner has just been announced, and it’s pretty great—though quite different than the larger-than-life “Superhumans” spots. It’s a campaign for candy brand Maltesers, and the ads, by AMV BBDO, feature disabled actors telling amusing stories of awkward everyday situations that involved their disability in some way.

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Tic Tacs Are Little Adrenaline Junkies in The Martin Agency's Charming Ads

They’re tiny hard candies that may be small enough to fit between your thumb and forefinger, but they’re still packed with adventure, says a fun new campaign from The Martin Agency.

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BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Can discordant screaming sell ice cream?

Snickers sure hopes so, because that’s the angle it’s going with this new spot for Snickers ice cream bars. Playing on the “I scream, you scream” rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.

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Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a “Hungerithm” that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. 

The angrier the Internet, the cheaper the candy—to make everyone a bit happier. 

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Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

This Trebor Mints ad from Wieden & Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles.

It opens with a teen admitting to his father that he prefers soft mints to their harder contemporaries, which makes his dad go all Malory Archer and crush his whiskey glass out of anger. Weird how that never cuts anyone’s hand on TV.

And it only gets stranger from there.

Though the concept is hardly revolutionary, they kept the weirdness to one element of the ad that mostly delivers, so it works. For my own sanity, I won’t get into the Punnett square logistics that resulted in minty dad’s human son. No sense asking questions I don’t want answered.

CREDITS
Client: Trebor
Marketing Manager, Gum & Candy, Mondelez: Elena Germani
Senior Brand Manager, Mondelez: Elena Mallo
Project Name: “Choose Your Trebor”
Agency: Wieden + Kennedy London
Creative Directors: Kim Papworth
Creative team: Max Batten & Ben Shaffrey
Executive Creative Directors: Tony Davidson / Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Andrew Kay
Account Director: Hanne Haugen
Head of Planning: Beth Bentley
Planning Director: Georgia Challis
TV Producer: Lou Hake
Creative Producer: Danny Wallace
Designer: Michael Bow
Production Company: Hungryman
Director: Taika Waititi
Executive Producer: Matt Buels
Producer: Camilla Cullen
Director of Photography: Bob Pendar-Hughes
Editorial Company: Work Post
Editor: Rachel Spann
Post Producer: Josh Robinson, The Mill
VFX Supervisor: Dan Adams, The Mill
Music+Sound Company: Wave
Sound Designer: Dugal Macdiarmid
Producer: Rebecca Boswell
Mix Company: Wave
Mixer: Dugal Macdiarmid
Producer: Rebecca Boswell



Mentos Pack a Seriously Fresh Punch in This Hilarious Ad with a Perfect Twist Ending

This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it’s so memorable.

It also sends up fresh-breath kissing clichés. Right from the start, the subtly awkward acting hints that a twist is coming, but it’s not clear exactly what until the payload hits … and it really doesn’t disappoint.

And while cute animals, as a rule—and in ads—may not be particularly fresh, this one definitely gets pretty rude with the driver. Loverboy can be happy he wasn’t the one to catch it, though hopefully the product doesn’t actually taste like rabbit, too.

The spot positions NOWMints as “little moments of pleasure.” The spot will air only in Italy, though of course it’s online for the rest of the world to enjoy, too.

CREDITS
Client: Mentos NOWMints
Agency: BBH London
BBH Creative Team: Shelley Smoler & Raphael Basckin
BBH Creative Director: Gary McCreadie & Wesley hawes, Shelley Smoler & Raphael Basckin
BBH Strategist: Jamie Watson
BBH Strategy Director: Ben Shaw
BBH Business Lead: Carly Herman
BBH Team Director: Tom Woodhead
BBH Team Manager: Francois d’Espagnac
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Blink
Director: Benji Weinstein
Executive Producer: James Bland
Producer: Patrick Craig
DoP: Simon Richards
Post Production: The Mill
Editor/Editing House: Max / Stitch
Sound: Sam Ashwell / 750mph



Mars Bar (Finally) Brings Together Dogs, Pan Pipes and the Miami Vice Soundtrack

In case you doubted that absurdist advertising is now the go-to approach for candy companies, this new spot for Mars Bar should be a good reminder.

Created by U.K. agency AMV BBDO, “Winning” features a soulless ginger who’s trained his dog to jump, only to be outdone by the guy with a Mars Bar.

The ad hits all the typical checkpoints for a modern zany ad: funny animals, a surreal punchline that takes too long to deliver and a retro reference to the 1980s (the song is Crockett’s Theme from Miami Vice).

“Winning” isn’t a bad effort, even if it is built around an Internet term that quickly wore out its welcome four years ago.

 



Peeps Do Their Best to Get Scary for Halloween

More sweet. Less scary. That’s the promotional campaign, not the ingredient list.

The perennial Easter favorite Peeps continue to try to become a year-round candy with these “peepified” illustrations for Halloween. The simple, colorful drawings are part of an ongoing campaign dubbed “Every day is a holiday,” launched earlier this year to introduce Peeps Minis, diminutive flavored versions of the original chicks. (They’re less than half the size of the flagship product, and come in bags, not the traditional cellophane-front flat boxes).

The airy sugar dumplings, made by confectioner Just Born, haul in an estimated 70 percent of their business at Easter and only a fraction on other holidays like Christmas and Valentine’s Day. There are ghost and pumpkin Peeps on shelves now, but they’ve never moved as briskly as springtime’s puffy chicks and bunnies.

The campaign for Peeps Minis, from New York ad agency The Terri & Sandi Solution, has included digital images on Facebook, Twitter and Instagram, with Peeps-centric drawings for obscure holidays like Mutt’s Day, Make Someone Laugh Day and National Singing Telegram Day. Fifteen-second TV ads celebrate National Take Your Pants for a Walk Day, Bubble Wrap Appreciation Day and other “holidays.” (Go ahead, Google them).

And about those ingredients: mainly sugar, corn syrup and gelatin. Boo!



Friends or Food? Skittles' Giant Spider Ad Plays Out in Two Different Ways

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.

The story actually comes in two versions: a :15 with a quick punchline and a :45 that keeps the ad going in an unexpected direction. 

Sure, kids that old have usually abandoned trick or treating in favor of trying to get laid at house parties. But maybe this is a subversively cautionary tale about why that’s not such a bad thing.

Be sure to watch the :!5 first:

And now the extended version:



Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

It’s no secret that Marshawn Lynch loves Skittles. And now, the brand’s real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.

The spot below, from Olson Engage—the first in a series of NFL-related Skittles marketing—claims that Skittles make game day “awesomer.”

Lynch, 28, whom Skittles honored last year with a special-edition “Seattle mix,” has known this for years. As his mother told Seahawks.com a couple of years ago: “When Marshawn was 12 or 13, we’d go to his games and I’d always have little candies in my purse,” she says.

“Before the game, I would say, ‘Here Marshawn, come and get you power pellets.’ I would give him a handful of Skittles and say, ‘Eat ’em up, baby. They’re going to make you run fast and they’re going to make you play good.’ “



Who Juices Up Starburst? Intense Bodybuilders and Fighter Jets, of Course

Starburst's "Unexplainably Juicy" ad series explores the mythology of how the chewy candy packs in so much juiciness. And the answers are quite a bit more adrenaline-fueled than you might expect.

The first explanation is that Starburst is imported from the Land of Intensity, where everyone is on a raging caffeine/steroids bender. It's the kind of place where President Dwayne Elizondo Mountain Dew Herbert Camacho is reelected in a landslide every four years.

The second explanation is that a tiny fighter jet (complete with a custom '80s-esque theme song from composer Andrew Sherman at Butter Music and Sound) shoots juicy flavor into every individual Starburst candy before getting eaten by the family dog. Sounds legit. Besides, the real answer (corn syrup) is boring and sad.

Both spots from agency DDB Chicago and Hungry Man director Bryan Buckley follow up the previous "Miniminneapolis" ad, which explained how Starburst Minis get their juiciness. The answer, obviously, was from an uncomfortably tiny factory in an uncomfortably tiny town.

Maybe next time they can talk about why they went with an awkward nonword like "unexplainably" when "inexplicably" was right there waiting to be used.


Fun, Ludicrous Dancing Jacket Springs to Life When You Eat Cadbury Chocolate

Cadbury has invented a trench coat that basically dances when you eat the brand's chocolate. Because eating Cadbury chocolate brings euphoria so intense that it makes even your clothes dance, or something. Or mostly because Cadbury wanted to try to grab people's attention with an oddity it hopes will help it sell more candy bars.

A pair of the so-called "Joy Jackets," created by digital shop Hirsch & Mann for Cadbury PR agency Golin Harris, also play music and puts on a light show. Yes, each jacket's moves are choreographed to its tune. The hem shimmies itself up. The shoulder flaps fan open. The Cadbury-purple collar pops out like peacock feathers before a confetti gun goes off. The cameras built into the jacket reportedly trigger the sequence if you're eating one of two Cadbury candy bars (though a pair of brand integrations featuring a British YouTube duo shows parts of the jacket's tech "responding" to other types of fun, like puppies).

It's a cool and endearing bit of technology, if perhaps seeming like a little more trouble than it's worth. As branded, wearable computers go, Ballantine's Internet-enabled T-shirt looked like a much better time.


    



What 200 Calories Looks Like

La valeur calorique, mesure importante de notre alimentation quotidienne, varie selon les aliments consommés. Puisqu’il est parfois difficile de visualiser la différence, le site Wisegeek a effectué une enquête sur de nombreux produits comestibles, chacun proportionné à hauteur de 200 calories.


328 grammes de kiwi = 200 calories

57 grammes de bonbons = 200 calories

75 grammes de cheeseburger = 200 calories

145 grammes de pâtes cuites = 200 calories

68 grammes de sucette = 200 calories

740 grammes de poivron = 200 calories

226 grammes de ketchup = 200 calories

496 millilitres de Coca Cola = 200 calories

66 grammes de saucisse = 200 calories

55 grammes de farine de maïs = 200 calories

calories-in-cornmeal
calories-in-hot-dogs
calories-in-coca-cola
calories-in-ketchup
calories-in-cooked-pasta
calories-in-mini-peppers
calories-in-a-cheeseburger
calories-in-tootsie-pops
calories-in-smarties-candy
1-calories-in-kiwi-fruit

The Starburst Minis Factory Looks Like a Posture-Destroying Workplace Nightmare

In Starburst's "Miniminneapolis" spot, a construction worker tries to explain the robust fruit flavor of the candy's new Minis by theorizing that the candy gets shrunk down in a miniature factory. The cutaway scenes of factory workers bonking their heads on low ceilings, struggling with miniature controls and stooping to get through tiny doorways are pretty funny, as is the exasperated question of "Why is this factory so small?" It's not unlike watching Calvin's dad explain that the sun is actually the size of a quarter, and it crumbles under scrutiny with the same charm.


    

If You’re Into Stuffed Animals Licking Your Nipples, You’ve Come to the Right Ad

Oddvertising is catching on in Hong Kong with this absurd spot for Rio Mints featuring what Shanghaiist calls "just the right amount of nipple licking."

The scene opens with a young couple on an awkward date. We assume it's awkward because the guy is shirtless and gently cradling a purple stuffed giraffe that he's brought along. Needing something to fill the silence, the girl takes out her grape-flavored Rio Burgundy mints, and he accepts one. A moment after he pops the mint in his mouth, the giraffe's tongue grows and begins to caress the guy's nipple, causing him to moan in pleasure. We can't look away. Neither can his date who bites her lip, bounces up and down and finally looks forward with a smile, seemingly titillated by the whole experience.

If you are, too, enjoy the extended outtakes below, where the actor really gets in touch with his O face. Does the nipple-licking puppet approach work? Well, what are you really going to say about mints?

Via Mashable.


    

The Year’s Best Candy Commercial Is Somehow Both Vulgar and Incredibly Sweet

Here's a wonderful little candy commercial from LoweFriends in Denmark that pulls off a rare trick. It's both edgy and traditional—with several F-bombs in the voiceover balanced out by an actually quite sweet story line about a goth girl who doesn't want to smile in public, but can't help herself while eating her delicious Nørregade candies. Likewise, the tagline, "Be happy in your mouth," is both somewhat suggestive yet disarming.

The spot just won gold at the Epica Awards, leading the agency to post on its Facebook wall: "Fuck we are happy." Credits below.

CREDITS
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard


    

Beautiful Foreign Women Talk a Whole Lot of Crap in Amusingly Deceptive Candy Ads