Colle+McVoy Hires a New Senior Strategist

Colle+McVoy of Minneapolis appointed Maria Pazos as senior strategist, reporting to director of insight Katie Anderson.

“Maria brings an international mindset to key global accounts, which is crucial as we expand our work internationally,” said Anderson in the release. “She has already proven herself to be a valuable addition to our team and the agency’s strategic capabilities.”

Pazos joins Colle+McVoy from GLUE, an independent agency in Bogotá, Colombia that was acquired by JWT Worldwide. She originally joined GLUE as a creative designer in 2007, was named brand planner the following year and director of strategic planning in 2011, helping to triple the size of the agency’s strategic planning department during her tenure. While with GLUE she worked with clients including Coca-Cola, Nike, Energizer, Mazda, Kellogg’s, Nokia and Clorox.

Pazos’ appointment follows the arrival of executive creative director Laura Fegley last week, as well as a pair of design promotions at the beginning of the year.

Double Strike / C’est facile de casser…

gluebowling2006 gluebowling2011
THE ORIGINAL?
Porzellan Klinik – 2006
Source : Adsoftheworld
Agency : Ogilvy Dusseldorf (Germany)
LESS ORIGINAL
Sekunda Glue “whatever” – 2011
Source : WeLoveAd, Moscow Advertising Festival GOLD,
Agency : BBDO Moscow (Russia)

Toy Story 1 and 2 / De bonne guerre?

super-glue-soldier soldats2011
THE ORIGINAL?
Super Glue – 2008
Source : TheInspirationRoom, Cannes Lions SHORTLIST
Agency :  DDB Sydney (Australia)
LESS ORIGINAL
Neostick Glue – 2011
Source : Adsoftheworld
Agency : Imelda Ogilvy, Ljubljana (Slovenia)

Glued corners / Au coin les copieurs!

gluecoinbostik gluecoins2008
THE ORIGINAL?
Bostik Prestik Glue Ambient Poster – 2003
Source : One Show Book – Merit
Agency : TBWA Hunt Lascaris (South Africa)
LESS ORIGINAL :
ThreeBond SuperGlue Ambient Poster – 2008
Source : Cannes Lions Archive
Agency : Think Factory Bangkok (Thailand)
Ils ne se sont pas trop arrachés les thaïlandais sur ce coup-ci! C’est du bon vieux copier/décollé…

Fevi Kwik: Fixed

Fevi Kwik: Fixed

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Yogesh Pradhan
Photographer: Makarand Shiraskar

Fevi Kwik: Easier

Fevi Kwik: Easier

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Yogesh Pradhan
Photographer: Makarand Shiraskar