Hasta La Creative!

Much of Skittles advertising is built around the candy’s rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. 

“So this is kind of awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room,” reads an uncharacteristically monochromatic open letter from the marketer, addressed to revelers, published in print on Friday. “You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. 

“But this Pride, only one rainbow deserves to be the centre of attention—yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.” 

See the letter here. Click to enlarge:

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