With people spending more time at home during the Covid-19 pandemic, British retailer John Lewis turns a house into a platform for one boy’s playful self-expression. The campaign, created by Adam&Eve/DDB, promotes John Lewis’ home insurance product. It supports the company’s plans to quadruple the size of its financial services business and roll out new…
As they grapple with an ongoing pandemic and the supply chain shortages it has created, consumers are being urged to get their holiday shopping done earlier than usual this year. And while November typically kicks off the holiday buying season, the labor shortage and inventory constraints may force shoppers to rethink those plans. Deloitte’s annual…
Historically, fall is when retailers begin staffing up to ensure they can serve the shoppers who will flood in at the stroke of midnight on Black Friday. In fact, the National Retail Federation estimates brands added 475,000 to 575,000 holiday workers in 2020 alone. But as the 2021 holiday season approaches, there’s already a widely…
As JCPenney winds down its partnership with beauty and skincare retailer Sephora, the department store banner outlined its plans for its own in-store and online offering called JCPenney Beauty. Top line JCPenney said the new experience will emphasize inclusivity, reflecting “customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type,…
Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home. That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of…
The 2021 back-to-school season looked much more like a conventional school year with resumed in-person teaching, leading shoppers to return to their usual habits, too. Ecommerce may have held the headlines for the past year and a half, but families that need a lot of high-touch items all at once have returned to the place…
Mass market beauty brands spend a lot of time thinking about how to get customers to “the wall” as well as how to engage with them once there. That’s the classic in-store experience. It’s where beauty buffs sniff, sample and draw on their hands as they imagine the possibilities. But the online path to purchase…
A home should be an extension of the people who live in it is the message that comes from the latest campaign from British retailer B&Q as it tells people to “Build a Life.” The latest part of the ongoing “Choose Change” focus by the home and interiors retailer aims to showcase that by not…
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it’s an opportunity for the home furnishings retailer to further grow its business. That’s according to Umesh Sripad, the banner’s chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer’s in-store experience and digital efforts….
When women come home from a day at work, they want to change out of their uniforms into their own comfortable clothing, a truth that Camaieu, the French women’s ready-to-wear brand with a network of 512 stores, has recognized in its new campaign. Created by Havas-owned agency Buzzman, the campaign aims to help women feel…
Because of the excitement around Olympic gymnast Simone Biles and Athleta’s partnership, the athleisure brand will offer a limited edition collection that will serve as a “sneak peak” for the full line the two are developing for the spring. In fact, Athleta’s chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L….
Despite the fact it is the largest jewelry retailer in the U.S. and the largest diamond purveyor in the world, Signet is not a household name like its smaller domestic rival Tiffany & Co. But consumers are likely familiar with one of its many brands, perhaps because they’ve heard taglines like, “Every kiss begins with…
Life in quarantine has been difficult for many industries, and retailers are no exception. With many brick-and-mortar retailers closing their doors during the quarantine, the industry has turned to digital to continue to deliver its services. But Chad Melnick has kept Kohl’s at the edge of innovation, starting with partnerships with Facebook in 2019 to…
Marcus Antebi comes from a long line of entrepreneurs and retailers. His grandfather sold handkerchiefs and silk ties on 5th Avenue while his father owned electronics stores and sold art, antiques and jewelry (and even had the only Juice Press franchise). It’s no wonder he got into the retail business himself. Before founding the health…
The past 18 months have been challenging for businesses across industries. Yet Target managed to rack up significant growth through establishing a brand purpose and quality customer experience. CMO Cara Sylvester explained how the retailer fostered strong relationships with customers and maintained its growth strategy since 2017 during the Brandweek session Harnessing the Marketing Evolution,…
American Eagle Outfitters didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influencers, the retailer’s CMO Craig Brommers revealed exclusively to Adweek. The launch coincides with the start of football season, and the brand has fittingly brought on board Kedon…
It’s fitting that it took a generation for Funko, a company created with its black, cartoony eyes aimed squarely on nostalgia, to finally find its place alongside other larger-than-life icons in the upcoming Macy’s Thanksgiving Day Parade. It’s also fitting that the 23-year-old collectible toy company is making its parade debut with a balloon rendering…
Buy now, pay later (BNPL) models have surged in popularity during the pandemic as an explosion of ecommerce has led to more demand for alternative payment options, especially among young people. That growth has sparked a flurry of recent deals among retail and payments companies, including Square’s $29 billion acquisition of BNPL provider Afterpay and…
In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and ever-changing travel restrictions. In lieu of a full return to prepandemic behavior, luxury luggage brand Rimowa decided the timing was right to at…
Adobe is rolling out a new payment service for its commerce platform, designed to make it easier for merchants to offer an array of buying options for each transaction. The software giant said its Payment Services for Adobe Commerce will be powered through a partnership with PayPal’s own commerce platform and available to stores using…
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