Afterpay will introduce ads to its app for the first time with a new option that lets retailers buy featured placements for promotions and products through a pay-per-click model. The Australian buy now, pay later platform said the move comes after early tests showed that Afterpay Ads achieved a 20% lift in sales as compared…
Lowe’s is beginning its countdown today to the unofficial start of the fall season on Labor Day, Sept. 6, with a new campaign under the hashtag “Fall Together.” This latest creative outreach by the home improvement retailer is several fold, including a contest in which customers vie to be paired with a design influencer and…
Department store Macy’s announced a partnership with Toys R Us, which will bring the toy brand to macys.com just in time for the 2021 holiday season, then to 400 Macy’s stores. The Toys R Us integration on Macy’s ecommerce hub features toys by age, brand, character and type. In addition to popular toys, Macy’s said…
Summer is nearly over, and the schools are beginning to return across the U.K. which means the need for new school uniforms and clothes after the kids took another stretch during the holidays. Unlike in the U.S. where, according to Deloitte, spend is expected to reach $32.5 billion this year, back to school shopping hasn’t…
At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she’ll will pay. That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag whether the customer is a zero or a 30, an…
Legacy physical retailers are continuing to introduce services and products that, while complementary to their core retail businesses, offer new revenue streams. That list includes familiar names like Walmart, Target and CVS, and Walgreens is no stranger to this trend. The pharmacy giant launched Walgreens Advertising Group late last year to monetize the vast amount…
If Glossier has learned anything from its series of pop-up stunts–which include a campus-themed location in Boston and an escape room in New York–it’s that IRL retail is no place for subtlety. Top line The brand understands when consumers enter a store, they’re looking for experiences that can’t be found online. That’s what Glossier aims…
As ecommerce reached new heights during the Covid-19 pandemic, so too have a bevy of fast-growing platforms that offer shoppers interest-free ways to delay payments on big-ticket items. While buy now, pay later (BNPL) companies like Klarna, Afterpay and Affirm aren’t new, they’ve emerged as a formidable alternative to the credit card industry in recent…
In 2017, serial entrepreneur Madeline Fraser was engaged and in need of a wedding ring. But not just any piece of jewelry would do–she wanted something that reflected her personality. After shopping around, visiting all the usual suspects both online and off, Fraser said unsatisfied with what she found on offer. She even searched for…
Walmart has named Publicis Group as its lead $600 million media planning and buying partner in the U.S., consolidating its creative account in the process. The appointment process, conducted by MediaLink, saw Publicis beat out rival holding companies, having worked with the retail brand on its creative account for the last five years. Walmart is…
“We won’t need to advertise on Instacart at the same budget level in 2022 … will we?” Instacart is not going away even once the pandemic finally does. Online grocery shopping is now a behavior. It’s not too late for brands and marketers to get in on the action, either. If anything, it’s just beginning….
Following a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash…
Nike is helping young people in one of Berlin’s most misunderstood neighborhoods flip the narrative about their community. The brand has launched a digital mini-series about the young residents of Neuk?lln, a diverse district in Berlin that is undergoing gentrification–a trend evident with the new Nike Unite store that has recently opened there. Neuk?lln is…
Ever dreamed of having your own workspace somewhere between the Italian loafers and the French perfume at your local luxury store? That may be a possibility now that Saks owner Hudson’s Bay is planning to convert space within the luxury banner’s current and former locations into offices, according to a report in The Wall Street…
The first day of school is always a mix of emotions–excitement to see friends and classmates after a long summer away, combined with nerves for entering a new grade or a new school. This year, these emotions are multiplied as many students return to classrooms for the first time in a year and a half….
It’s been the toughest of times for many, especially those working in retail. To celebrate and honor some of its staff in the U.K., Nike has released a campaign placing a spotlight on some of its team. The seven spots in the “Ask Our Athletes” campaign position the Nike retail team as athletes in their…
In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression. Called “Feel,” the retailer said the campaign marks its largest creative effort to date and was developed in partnership with creative agency of record, Droga5….
While the end of summer is a little more than a month away, for Neiman Marcus the fall fashion season begins today. To mark the start of what is the most important time of year for luxury brands, the retailer unveiled its fall campaign, “Re-Introduce Yourself.” The messaging “encourages customers to embrace how they, the…
What’s more French than a croissant? Perhaps… a luxury handbag having an existential crisis? Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France’s heritage, these themes naturally weaved their way into Longchamp’s latest global campaign and its first for its Le Pliage bag. Rather than…
Oreo has opened a doomsday vault. It’s even gotten into short films. But for the first time, it’s opening its own cafe. The American Dream Mall in East Rutherford, N.J. just got a sweet addition to its already eventful location: the Oreo Cafe, the cookie brand’s first stand-alone outlet. The Oreo Cafe can be found…
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