As the end of another year approaches, premium retail brands continue to navigate a new post-Covid era that sees the luxury market in an unprecedented state of cultural scrutiny. The fundamental definition of what luxury means remains unchanged: quality, heritage and a desire for something beautiful. But over the past 20 months, amid the urgency…
Taking cues from one of the happiest and business-savviest places on earth, Chris Lane has designed the curb-to-cash-register journey at his San Francisco Bay-area dispensary to be a lot like queueing up for the Indiana Jones Adventure at Disneyland. For instance, there are QR codes posted outside so consumers can start looking at menus before…
Discount retailer Big Lots is extending its BIGionaire campaign with a new holiday spot featuring actors Molly Shannon and Eric Stonestreet. They pick up from actor Retta, who debuted the BIGionaire concept in May, in another ad from agency of record Tombras called “Have-It-All-Idays.” “The holiday season at Big Lots is too much for one…
A Christmas campaign by German supermarket chain Penny’s recognizing that young people have missed out on some of the most important moments of their lives during the Covid-19 pandemic has hit over 4 million organic views on YouTube in the first week of release. “Der Wunsch” or “The Wish”, created by Serviceplan Campaign, sees a…
There is a common theme running through many of the latest Christmas ads. After the pandemic blighted last year’s holiday season, brands are encouraging people to go big on their celebrations this time around. In that same vein, British supermarket Tesco has a fitting soundtrack for its festive ad: Queen’s “Don’t Stop Me Now.” Created…
In 2011, 2 Chainz released his seventh mixtape, T.R.U. REALigion. The project was not only a musical feat, but it sealed a creative connection between the Grammy-winning rap artist and the millennial clothing brand True Religion. Ten years later, the two have officially teamed up to celebrate the anniversary of the mixtape with a special…
It’s not unusual for a company to pepper its regular customers with emails about promotions, new offerings and other tidbits of news. On notable occasions, shoppers will even get one of those heartfelt “A message from our founder” emails. The anxious early months of the pandemic saw quite a few of those, in fact. But…
As part of its Christmas campaign, which riffs on the Charles Dickens’ story A Christmas Carol, retailer Aldi U.K. will aim to provide 1.8 million meals to British families in need over the holiday and teams with footballer Marcus Rashford MBE in the process. Once again featuring its brand mascot Kevin the Carrot and introducing…
With a cautious return to travel and many consumers primed to spend as much or more during the 2021 holiday season than in 2020, cash back incentives have never been more timely. Additionally, references to classic Christmas films never go out of style. To that end, Chase Freedom Unlimited is getting into the spirit of…
Although stress often intermingles with the festive spirit of holiday shopping, this season is shaping up to be more tumultuous than most. Covid-19 cases are declining, but the nation is still navigating through the pandemic. Retailers are stocking up on merchandise, but the threat of product shortages due to supply chain issues persists. On top…
Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection. Dutch online retailer Bol.com begins its…
While flagship banner Abercrombie & Fitch garnered most of the attention–going from one of the most disliked brands in America to a successful turnaround–its parent company has been hard at work reviving the rest of its portfolio. Much of that progress came to fruition this past year, namely in the form of a relaunch of…
One of the truly iconic characters of British fiction has to be Paddington Bear, who has been animated to lead lifestyle brand Barbour’s Christmas campaign, as he seeks a last-minute present for the head of the family, Mr Brown, on Christmas Eve. The film, produced in an illustrated style that harkens back to Peggy Fortnum’s…
Christmas is full of surprises, not least in this TK Maxx ad that sees a young boy bang out Aerosmith’s “Walk This Way” on an old church organ during the local talent show. The retailer’s holiday campaign, created by Wieden+Kennedy London for the sixth year, is titled “Christmas To The Maxx” and it embraces the…
Ahh, fall. A marketer’s favorite time of year–and I’m not referring to Black Friday, Cyber Monday or even pumpkin spice lattes. It’s time for predictions. ‘Tis is the season when marketers love to hop into their time machines and begin prognosticating about the trends that are going to be all the rage in the coming…
It’s the most wonderful time of the year–already. Some consumers bask in the nostalgia of the season and its well-loved carols and songs. But for others, it is a time of extra stress and discomfort, especially as we all navigate supply chain issues and fast-moving ecommerce changes. As marketers, it’s crucial to keep this in…
The holidays are quickly descending upon us. For many, November marks the beginning of the mad search for the perfect gifts for family and friends. Etsy, however, has launched a campaign to remind us that the sentiment behind the gifts is always the reason for the season. The online marketplace is highlighting its one-of-a-kind handmade…
John Lewis’ Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons. The British retailer’s highly anticipated Christmas campaign, released on Thursday, is a story of escapism….
For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want. “Bags of Joy,” created by The Pharm, the…
Convenience store chain Circle K is partnering with startup Grabango to roll out checkout-free tech in six of the company’s Arizona locations. Grabango’s technology uses anonymized AI to track the items each customer picks up, then allows them to check out by scanning a barcode in an app as they leave the store. Circle K…
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