To promote its new Anyday range, British retailer John Lewis has released a campaign that marks a deliberate creative shift away from its usual storytelling device to promote the product. Once again created by Adam&EveDDB, the campaign centers around a one-minute long TV ad released on May 20 to showcase how the range is suitable…
British clothing brand Vollebak has named RGA London as its digital innovation partner to bring its e-commerce experience in line with the brand’s futuristic vision. The burgeoning company, whose copper jacket was featured on the cover of Time Magazine as one of the publication’s choices for “Best Inventions” last year, aims to use science and…
App-first shopping platform The Yes wants to change how clothing is sold online by providing the same experience that exists in other verticals, such as music–only in this case, it’s for fashionistas. Think Spotify, but instead of songs, it’s a playlist of styles by a wide range of brands, from Zara to Balenciaga to Everlane….
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV. Top line This means brands working with WAG will now be able to use Walgreens’ first-party data from 100 million member profiles for both TV…
Digitally native apparel brand Mack Weldon today named Talia Handler, an executive who cut her teeth in the agency world, as its first-ever CMO as it embarks upon its next phase of growth. Handler’s agency experience includes roles as group account director at both Saatchi & Saatchi and Deutsch, and as executive marketing director at…
Charles Lewis Tiffany, founder of Tiffany & Co., was nothing if not an achiever. In 1837, the 25-year-old son of a cotton merchant opened shop at 259 Broadway in New York and, within a few years, made it into a premier destination for jewelry and fine wares. Thanks to the firm’s many diamond-buying trips to…
Home goods purveyor Bed Bath & Beyond is continuing its rollout of private label brands with the third and latest: Simply Essential, a line of (you guessed it) essential items for the home. Top line Private label, or as the retailer prefers to call them, “owned” brands, are central to CEO Mark Tritton’s turnaround of…
With the recent boom in demand for food deliveries, Ocado revealed a rebrand through the British online grocer’s largest national advertising campaign to date. Created by St Luke’s, the U.K. campaign features the strapline “The online supermarket,” with the ad ending with “There’s an Ocado Just for You” as it aims to offer a more…
Authentic Brands Group is adding Eddie Bauer, one of the best-known outdoor gear retailers, to its portfolio of brands. “Eddie Bauer has a 100-year history of unparalleled authority in the outdoor space,” said Jamie Salter, founder and CEO of ABG, in a statement. “The global outdoor market opportunity has grown exponentially over the last year,…
A new pairing between Brooks Brothers and Fila is one people have not seen since the Williams sisters dominated doubles tennis some 20 years ago. The clothier of America’s business class is teaming with the Italian athletic brand on a tennis-themed limited edition collection of apparel, footwear and accessories for both women and men, the…
Walgreens is rewarding impatient customers by offering same-day delivery for its more than 24,000 retail products, the pharmacy giant announced today. Under its new delivery scheme, the company plans to deliver goods in under two hours. “As the country gets ready to emerge from the pandemic, Walgreens continues its focus on enhancing our customer experience…
Some 20,000 U.S. stores closed in 2020, and investment bank UBS projected another 80,000 will shutter through 2026. It may sound like the retail apocalypse is finally upon us, but there’s one important detail: When a retailer closes up shop, it isn’t necessarily permanent. In the past year, we’ve seen retailers like Century 21 and…
After the United States government won an antitrust suit against Apple, it now wants to discipline Apple in other markets where it does business, like movies and music.
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